Senior Analytics Engineer

• Aug 2023 - Present

Owning data pipelines and end-user data products for core company programs. Tools include SQL, dbt, Snowflake, Github, Tableau, Salesforce, Fivetran, and Hightouch. Owning data pipelines and end-user data products for core company programs. Tools include SQL, dbt, Snowflake, Github, Tableau, Salesforce, Fivetran, and Hightouch.

Member Board of Directors

• Jun 2022 - Present

Advising on strategy and operations in our campaigns to make an Idaho where government works for everyone, not just the wealthiest and most connected.

Volunteer Team Leader

• Jan 2020 - Present

Along with team co-leaders, organize, mobilize, and develop local volunteers in support of Reclaim Idaho campaigns.

Director of Operations

• Nov 2020 - Jun 2022

Focused on campaign strategy, planning, project management, and process improvement during our Quality Education Act ballot initiative campaign for public education funding.

Data and Technology Manager

• Aug 2019 - Nov 2020

Provided data analysis and technology implementation services during our Invest in Idaho campaign for public school funding.

Senior Growth Analytics Engineer

• Jun 2022 - Jun 2023

Enabled rapid business insights and recommendations by building scalable analytics infrastructure and reporting-ready datasets. Designed, implemented, and managed data modeling for: customer lifetime value and profitability, experimentation frameworks, data architecture orchestration, marketing attribution, marketing cost, email marketing performance, referral program operations, lead systems and data integrity, personalized triggered email automations. Tools included SQL, dbt, Snowflake, Gitlab, Tableau, Metabase, Salesforce, Referral Rock, Zapier, SendGrid. Show less

Senior Product Data Analyst

• Jan 2022 - May 2022

Clarified and quantified goals, performance, and opportunities for product teams. Defined targeted customer outcomes, managed product event tracking and telemetry, and answered business questions with analysis and actionable insights. Tools included Pendo, Confluence, Jira, Firebase, Snowflake, Domo. Clarified and quantified goals, performance, and opportunities for product teams. Defined targeted customer outcomes, managed product event tracking and telemetry, and answered business questions with analysis and actionable insights. Tools included Pendo, Confluence, Jira, Firebase, Snowflake, Domo.

Senior Marketing Data Analyst

• Sep 2019 - Jan 2022

Led marketing analytics and drove sales with insights and recommendations. Developed modeling pipelines for email marketing performance, marketing attribution, and prospect engagement. Subject areas include: leads (vendors, evaluation, spend), email (content, experiments, operations), sales (attribution, offers, campaigns), data management (data pipeline modeling, dashboards, custom reporting). Tools included SQL, MS SQL Server, Mode, Confluence, Cordial, Selligent. Led marketing analytics and drove sales with insights and recommendations. Developed modeling pipelines for email marketing performance, marketing attribution, and prospect engagement. Subject areas include: leads (vendors, evaluation, spend), email (content, experiments, operations), sales (attribution, offers, campaigns), data management (data pipeline modeling, dashboards, custom reporting). Tools included SQL, MS SQL Server, Mode, Confluence, Cordial, Selligent.

Startup Founder

• Sep 2017 - Nov 2019

Make Idaho Better – Used published surveys, results, and analysis to make Idaho voices heard and make a difference. Helped leaders find better solutions with innovative and affordable community engagement and market research. Tools included Survey Monkey, Tableau, Zapier, Mailchimp, Medium. Boise Analytics – Made expert data analysis accessible to any organization by connecting data professionals with clients for affordable part-time projects. Tools included Basecamp, G Suite. Make Idaho Better – Used published surveys, results, and analysis to make Idaho voices heard and make a difference. Helped leaders find better solutions with innovative and affordable community engagement and market research. Tools included Survey Monkey, Tableau, Zapier, Mailchimp, Medium. Boise Analytics – Made expert data analysis accessible to any organization by connecting data professionals with clients for affordable part-time projects. Tools included Basecamp, G Suite.

Senior Data Analyst

• Feb 2016 - May 2018

Cultivated fact-based decision-making across the whole business by creating KPIs, tracking methodologies, user interview processes, surveying methodologies, customer lifecycle journeys, interactive dashboards, analytical frameworks, data mining, business intelligence service architecture, and business opportunity modeling. Tools included SQL, HP Vertica, Tableau, Pentaho, Jira, Confluence. Cultivated fact-based decision-making across the whole business by creating KPIs, tracking methodologies, user interview processes, surveying methodologies, customer lifecycle journeys, interactive dashboards, analytical frameworks, data mining, business intelligence service architecture, and business opportunity modeling. Tools included SQL, HP Vertica, Tableau, Pentaho, Jira, Confluence.

Marketing Data Analyst

• Jul 2014 - Feb 2016

Enabled data-driven product marketing by testing assumptions, experimenting, and building targeted programs. Created success metrics, website event logging, A/B testing, leveraged 3rd party online tracking tools, designed efficient ETL processes, conducted website and customer analytics, and communicated findings at all levels of the organization. Tools included SQL, Python, Redshift, Chartio, Optimizely, Salesforce, Google Adwords, Selligent. Enabled data-driven product marketing by testing assumptions, experimenting, and building targeted programs. Created success metrics, website event logging, A/B testing, leveraged 3rd party online tracking tools, designed efficient ETL processes, conducted website and customer analytics, and communicated findings at all levels of the organization. Tools included SQL, Python, Redshift, Chartio, Optimizely, Salesforce, Google Adwords, Selligent.

Business Data Analyst

• Jul 2013 - Jun 2014

Designed and developed sales operations systems and reporting. Created interactive tools, workflow automation, forecasting capabilities, standardized pricing procedures, supported mergers and acquisitions. Tools included SQL, MS Dynamics CRM, MS Office, Google Fusion Tables. Designed and developed sales operations systems and reporting. Created interactive tools, workflow automation, forecasting capabilities, standardized pricing procedures, supported mergers and acquisitions. Tools included SQL, MS Dynamics CRM, MS Office, Google Fusion Tables.

Intelligence Analyst

• Jul 2012 - Jul 2013

Authored dozens of classified reports based on qualitative and quantitative research methodologies across a variety of subject matter areas. Authored dozens of classified reports based on qualitative and quantitative research methodologies across a variety of subject matter areas.

Intelligence Analysis Intern

• May 2011 - Aug 2011