Experience

County Road Association of Michigan

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Specialist

  • Jun 2022 - Present



Sparrow Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Internal Communications Specialist

  • Oct 2020 - May 2022

  - Strategically delivered targeted communications to caregivers across the health system's 120 sites of care to drive overall engagement. Communications included electronic newsletters, briefings, and the system's intranet.- Effectively engaged with system leaders, hospital administration and department managers to coordinate the development of flyers, videos, signage and educational/informational campaigns for both internal and external audiences. - Played an integral role in delivering timely communications to caregivers throughout the COVID-19 pandemic to protect the health and safety of caregivers, patients and visitors. - Also assisted with media relations activities and social media posts.



Michigan Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Director of Communications

  • May 1996 - Mar 2020

  • Effectively launched and maintained all pages of the Chamber’s website to increase brand awareness, member engagement and drive overall growth of the organization. Proficient in creating, posting and managing content using the Drupal open source platform; successfully used multimedia (photos, video, online surveys) and Google Analytics to drive traffic.• Created content on multiple platforms to increase audience reach and drive traffic back to the Chamber’s website, including Facebook. LinkedIn, Twitter, YouTube, SoundCloud and Survey Monkey. Proficient with social media monitoring and management platforms including Hootsuite, Agorapulse, Mention and Sprout Social.• Successfully launched and wrote a series of member stories to drive web traffic, elevate awareness of the Chamber’s mission, vision and core purpose, and increase member recruitment and retention.• Coordinated all member communications including electronic newsletters (weekly, bi-weekly, monthly) using the Informz email marketing platform. Enhanced readability through the use of photos (inhouse and purchased from iStock, Getty and Shutterstock). Increased open rates and click throughs through Informz marketing automation and audience targeting.• Increased media coverage of Chamber news and events through utilization of PR Newswire and CISION media monitoring services. Responsible for writing and disseminating press releases, viewpoints and letters to the editor, coordinating news conferences and radio and television interviews with executive staff.• Managed Michigan Forward, the Chamber’s flagship monthly magazine and its transition to a quarterly print publication. Assigned, wrote and edited articles; worked with graphic designers, printers and ad sales from start to finish, on time and on budget.



Michigan State Medical Society

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Editor of Publications

  • Sep 1987 - May 1996

  • Responsible for the overall production of Michigan Medicine, the Michigan State Medical Society’s monthly, award-winning magazine. The average page count of the publication was 80 and included socio-economic articles of interest to physician members statewide.• Staffed the organization’s Committee on Publications, comprised of physician members of varying specialties, to assist with the strategic direction of the publication, advertising goals and editorial calendar. • Responsible for the overall production of Michigan Medicine, the Michigan State Medical Society’s monthly, award-winning magazine. The average page count of the publication was 80 and included socio-economic articles of interest to physician members statewide.• Staffed the organization’s Committee on Publications, comprised of physician members of varying specialties, to assist with the strategic direction of the publication, advertising goals and editorial calendar.



Photo Marketing Association International

• Director of Corporate Communications

  • Aug 1984 - Sep 1987

  • Coordinated all internal and external communications to maintain brand identity. Developed newsletters and coordinated all press releases. Managed the media room at the association’s annual convention - the world’s largest photo industry trade show. • Coordinated all internal and external communications to maintain brand identity. Developed newsletters and coordinated all press releases. Managed the media room at the association’s annual convention - the world’s largest photo industry trade show.