Experience

TCL Communication

• China
• Consumer Electronics
• 500 - 600 Employee

• Product Marketing Specialist

  • Aug 2021 - Present



TCL North America

• United States
• Consumer Electronics
• 100 - 200 Employee

• Public Relations Coordinator

  • Jul 2018 - Jul 2021

  Media & influencer relations, pitching, product launches, events, tradeshows, drafting PR materials. Media & influencer relations, pitching, product launches, events, tradeshows, drafting PR materials.



Echo Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Jan 2018 - Jul 2018

  - Drafted new releases, pitch letters, and media advisories - Pitched traditional medial and key opinion leaders through different platforms for a variety of clients- Compiled and curated high-value media lists by measuring KPIs such as audience size, clickthrough rates, and social engagement- Developed paid advertising campaigns and wrote advertisement copy alongside the digital team. - Planned and executed strategic Facebook advertising campaigns for clients on a local and national level- Created PR and social monthly recaps through Google Analytics, Nuvie, Fanpage Karma, Outbrain and Facebook Ad Manager tracking CTR, CPC, organic versus paid reach and engagement, engagement and more- Responsible for social media copy and maintaining campaign content calendars for both the company and our clients- Responsible for social media content creation and maintain regular posting for Echo’s and client’s social media accounts



Echo Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • May 2017 - Aug 2017