Experience

Capire Consulting Group

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Communications and Content Lead

  • Nov 2021 - Present

  Capire is Australia’s largest specialist community engagement consultancy. We design and deliver tailored engagement and communications strategies for policies, projects and places across Australia and beyond. A proud certified B-Corporation, we are driven by making a positive difference for our clients, our community, our practice and our planet. We are proud to be a leading voice in engagement practice in Australia.• Communication Strategy• Copywriting • Content Marketing• Brand Development • Creative Direction • Content Creation• Social Media



Cinema Nova

• Australia
• Entertainment
• 1 - 100 Employee

• Communications & Marketing Manager

  • Mar 2015 - Nov 2021

  Cinema Nova is the largest and most successful independent cinema in the southern hemisphere with 16 screens and the Cinema Nova Bar & Kitchen. I deliver communications and marketing campaigns, via owned, earned and bought channels, to increase brand awareness, audience growth and customer loyalty.• Targeted campaigns particularly for exclusives, festivals, events and key titles.• Overseeing Nova’s owned channels including website, social media and enews.• Overseeing the design of digital content and promotional collateral.• Social media campaigns.• Writing copy for social media, flyers, enews and other promotional material.• Digital advertising including Google Ads, Facebook Ads Manager and YouTube.• Media liaison including media updates, organising media interviews, writing press releases, organising media launches.• Sourcing and pitching available media talent and coordinating interviews.• Coordinating photo shoots and video shoots.• Audience research and data analysis.• General publicity• Promotions including giveaways & competitions.• Event management from concept to execution.• Audience research and data analysis. • Budget management and advertising.• Stakeholder engagement and management of partnerships.• Managing junior staff.• Writing reports. Key Achievements: an impressive PR campaign for the Nova exclusive event Greg Sestero: The Disaster Artist. I secured interviews and segment pieces with American actor/author Greg Sestero on Channel 10 TV’s The Project, ABC TV, ABC Radio 774, Triple R FM, Time Out, Broadsheet, The Age and Vice Magazine.Creating NovaDose, a quarterly publication featuring movie news, interviews, upcoming films and related articles that has become popular with Nova audiences.Creating an in-house weekly Nova video series that has high view rates on social media.

• Communications & Marketing Coordinator

  • Aug 2010 - Mar 2015



Dental Health Services Victoria

• Australia
• Hospitals and Health Care
• 100 - 200 Employee

• Communications Consultant

  • Jul 2020 - Aug 2020

  Development and evaluation of DHSV’s interactive, user-friendly social media kit. Constructed around key messages, this resource is designed to inform and increase awareness for parents about the importance of looking after teeth in minors. The kit has been provided to networks to share on their social media platforms. Development and evaluation of DHSV’s interactive, user-friendly social media kit. Constructed around key messages, this resource is designed to inform and increase awareness for parents about the importance of looking after teeth in minors. The kit has been provided to networks to share on their social media platforms.



Triple R Broadcasters Ltd

• Australia
• Media Production
• 1 - 100 Employee

• Marketing & Promotions Coordinator

  • Jul 2006 - Jul 2010

  For 40 years Triple R has shaped and inspired the culture of Melbourne. Since its inception as an educational broadcaster in 1976, Triple R has become Australia's most influential community radio station with almost 14,000 subscribers and 440,000 listeners per week.Specific tasks included: • Developing arts partnerships and managing stakeholder relationships.• Writing copy for on-air announcements, website and enews.• Organising giveaways and competitions.• Developing marketing collateral including Triple R’s print, screen and web advertisements.• Advertising and sponsorship sales.• Writing Triple R media kits.• Managing the Triple R ‘Film Presents’ campaigns and screenings.• Organising sponsors & prizes for Triple R’s subscriber drives.• Planning Triple R events.. Managing volunteers.



Edunity

• Australia
• Public Relations and Communications Services

• Communications Manager

  • Jun 2001 - Jul 2006

  Starting in 1984 (as Education Image) EdUnity is a successful communications consultancy specialising in education, workplace relations and health campaigns for government, community and corporate organisations. Clients included Melbourne University, Federal Department of Education, Federal Department of Health, Australian Council Of Trade Unions, Origin Energy, Western Water, Quit Victoria, Cancer Council of Australia. At EdUnity, I implemented and executed effective national PR campaigns – from development stage through to completion. Specific tasks included: • Campaign and Project Management.• Communications strategy and message development.• Media liaison including writing press releases, placing editorial and interviews.• Overseeing the design, development and distribution of promotional collateral such as flyers, websites, education kits, books and EDMs.• Market research and focus groups.• Copywriting and editing.• Stakeholder engagement.• Competitions, giveaways and other promotions.• Writing PR reports.• Managing junior staff.

• Communications Coordinator

  • May 2002 - Sep 2003



Australian Associated Press (AAP)

• Australia
• Media Production
• 100 - 200 Employee

• Copywriter & Editor

  • Aug 2002 - Jun 2003

  AAP is a media company that businesses turn to for news, information and publishing solutions. Working in the editorial department, I produced quality publications for key media companies.Specific tasks included: • Copywriting, editing and proofreading.• Stakeholder engagement.• Liaising with graphic designers and photographers.• Desktop publishing AAP is a media company that businesses turn to for news, information and publishing solutions. Working in the editorial department, I produced quality publications for key media companies.Specific tasks included: • Copywriting, editing and proofreading.• Stakeholder engagement.• Liaising with graphic designers and photographers.• Desktop publishing