Shirin Bradfield
Head of Growth and Self Service at Optimal Workshop- Claim this Profile
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Bio
Andrew Capland
I've had the pleasure of working closely with Shirin over the past year. She's a great example of what the modern day head of growth looks like. She's able to balance the higher-level strategic work with the frameworks, tactics, and approaches needed to execute well. She's a talented growth leader with great instincts and first principles thinking.
Jacqui Cuff
Shirin is an insightful bright eyed individual, who clearly understood the concepts of marketing from the get go. She can captivate an audience clearly and has thought provoking ideas for better/smarter business. During my tutor days, out of the hundreds of students I taught it is hard to remember exact individuals. However, Shirin's personality and intelligence definitely stands out above the crowd and gives her this 'stick' factor that I believe is a vital part of an individual's worth in today's corporate world. I can't wait to see what becomes of Shirin in the future.
Andrew Capland
I've had the pleasure of working closely with Shirin over the past year. She's a great example of what the modern day head of growth looks like. She's able to balance the higher-level strategic work with the frameworks, tactics, and approaches needed to execute well. She's a talented growth leader with great instincts and first principles thinking.
Jacqui Cuff
Shirin is an insightful bright eyed individual, who clearly understood the concepts of marketing from the get go. She can captivate an audience clearly and has thought provoking ideas for better/smarter business. During my tutor days, out of the hundreds of students I taught it is hard to remember exact individuals. However, Shirin's personality and intelligence definitely stands out above the crowd and gives her this 'stick' factor that I believe is a vital part of an individual's worth in today's corporate world. I can't wait to see what becomes of Shirin in the future.
Andrew Capland
I've had the pleasure of working closely with Shirin over the past year. She's a great example of what the modern day head of growth looks like. She's able to balance the higher-level strategic work with the frameworks, tactics, and approaches needed to execute well. She's a talented growth leader with great instincts and first principles thinking.
Jacqui Cuff
Shirin is an insightful bright eyed individual, who clearly understood the concepts of marketing from the get go. She can captivate an audience clearly and has thought provoking ideas for better/smarter business. During my tutor days, out of the hundreds of students I taught it is hard to remember exact individuals. However, Shirin's personality and intelligence definitely stands out above the crowd and gives her this 'stick' factor that I believe is a vital part of an individual's worth in today's corporate world. I can't wait to see what becomes of Shirin in the future.
Andrew Capland
I've had the pleasure of working closely with Shirin over the past year. She's a great example of what the modern day head of growth looks like. She's able to balance the higher-level strategic work with the frameworks, tactics, and approaches needed to execute well. She's a talented growth leader with great instincts and first principles thinking.
Jacqui Cuff
Shirin is an insightful bright eyed individual, who clearly understood the concepts of marketing from the get go. She can captivate an audience clearly and has thought provoking ideas for better/smarter business. During my tutor days, out of the hundreds of students I taught it is hard to remember exact individuals. However, Shirin's personality and intelligence definitely stands out above the crowd and gives her this 'stick' factor that I believe is a vital part of an individual's worth in today's corporate world. I can't wait to see what becomes of Shirin in the future.
Experience
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Optimal Workshop
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New Zealand
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Growth and Self Service
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May 2021 - Present
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Product Manager - Growth
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Dec 2019 - May 2021
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Marketing Faculty Lead
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Apr 2019 - Jun 2020
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Growth Marketing Manager
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Sep 2018 - Dec 2019
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Uprise Digital
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Wellington & Wairarapa, New Zealand
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Performance Specialist
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Sep 2017 - Sep 2018
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Wellington Regional Economic Development Agency
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Wellington & Wairarapa, New Zealand
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Digital Engagement Specialist
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Sep 2016 - Sep 2017
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Positively Wellington Tourism
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New Zealand
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Travel Arrangements
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1 - 100 Employee
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Digital Communities Coordinator
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Apr 2016 - Sep 2016
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Whānau Āwhina Plunket
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New Zealand
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Non-profit Organizations
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200 - 300 Employee
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Digital & Social Media Coordinator
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Dec 2015 - Apr 2016
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Marketing and Communications Assistant
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Jan 2015 - Dec 2015
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Tuatara Brewery
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Food and Beverage Services
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1 - 100 Employee
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Marketing Intern
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Nov 2014 - Jan 2015
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Victoria University of Wellington
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New Zealand
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Higher Education
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700 & Above Employee
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Postgraduate Student
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Jan 2014 - Nov 2014
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Strategic Marketing Tutor and Research Assistant
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Jul 2014 - Oct 2014
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Social Marketing and Information Systems Tutor
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Jul 2013 - Jul 2014
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Education
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2011 - 2014
Victoria University of Wellington
Bachelor of Commerce (BComHons), Marketing and Psychology -
2004 - 2008
Hillcrest High School
Community
