Experience

BowFlex Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Manager, Global Marketing Communications (BowFlex, Schwinn and JRNY brands)

  • Jan 2022 - Present



Cambia Health Solutions

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Strategic Communications Manager

  • Aug 2021 - Dec 2021

  • Manage external PR/media relations efforts to drive business goals through earned and sponsored media opportunities, coordinating 220 unique pieces of coverage in 2020-21. • Responsible for internal and external communications on behalf of key executives, including President, VP, sales leadership and Executive Medical Director. • Lead corporate social responsibility communications and ongoing behavioral health campaign to boost brand awareness and community goodwill.

• Public Relations Strategist

  • Nov 2018 - Aug 2021

  Portland, Oregon Area



R2C Group

• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Sep 2016 - Nov 2018

  Portland, Oregon Area • Manage agency relationship with various CPG and service-based clients, for active creative and media campaigns • Liaise with internal departments, tracking multi-million dollar creative deliverables and facilitating regular updates to clients • Oversee and manage execution of TV and digital creative projects for clients within budget and timeline • Present new opportunities and tools to clients, increasing yearly billings and agency profitability • Facilitate client requests for… Show more • Manage agency relationship with various CPG and service-based clients, for active creative and media campaigns • Liaise with internal departments, tracking multi-million dollar creative deliverables and facilitating regular updates to clients • Oversee and manage execution of TV and digital creative projects for clients within budget and timeline • Present new opportunities and tools to clients, increasing yearly billings and agency profitability • Facilitate client requests for quarterly reviews, competitive analysis and management of KPIs to meet advertising goals

• Account Executive

  • Sep 2016 - Jul 2018

  Portland, Oregon Area • Manage agency relationship with various CPG and service-based clients, for active creative and media campaigns • Liaise with internal departments, tracking multi-million dollar creative deliverables and facilitating regular updates to clients • Oversee and manage execution of TV and digital creative projects for clients within budget and timeline • Present new opportunities and tools to clients, increasing yearly billings and agency profitability • Facilitate client requests… Show more • Manage agency relationship with various CPG and service-based clients, for active creative and media campaigns • Liaise with internal departments, tracking multi-million dollar creative deliverables and facilitating regular updates to clients • Oversee and manage execution of TV and digital creative projects for clients within budget and timeline • Present new opportunities and tools to clients, increasing yearly billings and agency profitability • Facilitate client requests for quarterly reviews, competitive analysis and management of KPIs to meet advertising goals



Maxwell

• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • May 2015 - Sep 2016

  Portland, Oregon • Manage full-scale blogger relations campaign for commodity client, generating over 35 million impressions • Track project timelines, assist account teams with year-round planning and budget management • Assist in planning and executing a highly successful launch event for client, attracting national media attention • Oversee and optimize content development and editorial planning for various clients to complement overall PR strategy • Interface directly with clients, providing… Show more • Manage full-scale blogger relations campaign for commodity client, generating over 35 million impressions • Track project timelines, assist account teams with year-round planning and budget management • Assist in planning and executing a highly successful launch event for client, attracting national media attention • Oversee and optimize content development and editorial planning for various clients to complement overall PR strategy • Interface directly with clients, providing updates on deliverables, coverage results and strategy • Awarded with industry Spotlight Award for work on non-profit client within first two months of employment Show less



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Editor-in-Chief + Chapter Correspondent

  • Jan 2014 - May 2015

  Portland, Oregon Area Her Campus is the #1 global online community for college women, supporting 240+ university-run chapters that produce unique and relevant content for their readers. As the Editor-in-Chief and Chapter Correspondent of Her Campus' UP chapter, I: • Manage and lead diverse editorial, social media and promotions team • Craft and edit articles, monitor site analytics and manage deliverables using editorial calendars • Amplify and promote content on social/digital platforms, increasing… Show more Her Campus is the #1 global online community for college women, supporting 240+ university-run chapters that produce unique and relevant content for their readers. As the Editor-in-Chief and Chapter Correspondent of Her Campus' UP chapter, I: • Manage and lead diverse editorial, social media and promotions team • Craft and edit articles, monitor site analytics and manage deliverables using editorial calendars • Amplify and promote content on social/digital platforms, increasing awareness exponentially • Work with national chapter to locally promote large-scale client activations (eBay, LUNA bar, Chipotle) Interested? See my work here: http://www.hercampus.com/author/hanna-herrin Show less



The Hoffman Agency

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Public Relations Intern

  • Jan 2015 - Apr 2015

  Portland, Oregon Area With a focus on digital media, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver unrivaled results. The Hoffman Agency provides strategic communication support for clients across the consumer and technology sectors, operating in Asia, Europe and the United States. As a PR intern at The Hoffman Agency, I had the opportunity to work with globally-focused clients in the consumer and technology space. In this… Show more With a focus on digital media, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver unrivaled results. The Hoffman Agency provides strategic communication support for clients across the consumer and technology sectors, operating in Asia, Europe and the United States. As a PR intern at The Hoffman Agency, I had the opportunity to work with globally-focused clients in the consumer and technology space. In this position, I: • Compiled media lists with tailored recommendations for niche technology clients • Monitored client and competitor coverage and composed coverage reports • Developed press materials and pitched local, top-tier and industry-specific publications • Crafted original posts for the Hoffman Agency's blog, providing industry insights and opinion • Assisted with new business research and acquisition Show less



Mpact Group

• Public Relations and Communications Services

• Freelance PR Consultant

  • Dec 2014 - Dec 2014

  Greater Seattle Area • Created custom media lists for Seattle-based consumer and technology clients • Researched and identified blogger outreach opportunities for clients



Davis Elen Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Public Relations + Account Services Intern

  • May 2014 - Aug 2014

  Greater Seattle Area Davis Elen Advertising is the largest, independently owned, full-service advertising agency on the West Coast. Davis Elen has represented big-name brands, like Toyota and McDonald's, for over 30 years. As a Public Relations Intern for the NW McDonald's account, I: • Monitored and tracked client and competitor coverage and compiled coverage reports • Assisted with fulfilling client requests, billing/coordinating in-store merchandising to key markets • Managed McDonald’s NW social… Show more Davis Elen Advertising is the largest, independently owned, full-service advertising agency on the West Coast. Davis Elen has represented big-name brands, like Toyota and McDonald's, for over 30 years. As a Public Relations Intern for the NW McDonald's account, I: • Monitored and tracked client and competitor coverage and compiled coverage reports • Assisted with fulfilling client requests, billing/coordinating in-store merchandising to key markets • Managed McDonald’s NW social media accounts, increasing followership by 15% in 3 months • Prepared reports to summarize effectiveness of media relations and social media campaigns • Executed inaugural awareness campaign, exposing 600+ individuals to key PR messaging Show less



University of Portland

• United States
• Higher Education
• 700 & Above Employee

• Public Relations + Social Media Intern

  • Jan 2014 - Jun 2014

  Portland, Oregon Area The 4th World Conference on Science and Soccer (WCSS) was held for the first time in the United States on June 5-7th 2014. The conference featured notable speakers and quality programming, catering to the popularity of soccer in the U.S. and the need to identify best practices to support soccer development. As a Public Relations and Social Media Intern, I: • Launched a strategic social and traditional media campaign, increasing online registration by 46% • Created a media list… Show more The 4th World Conference on Science and Soccer (WCSS) was held for the first time in the United States on June 5-7th 2014. The conference featured notable speakers and quality programming, catering to the popularity of soccer in the U.S. and the need to identify best practices to support soccer development. As a Public Relations and Social Media Intern, I: • Launched a strategic social and traditional media campaign, increasing online registration by 46% • Created a media list, wrote and distributed press releases, pitched media and secured placement • Tracked and monitored press, created press clip reports • Developed high-level digital and social media strategies for Facebook and Twitter accounts Show less



Outerwall

• Consumer Services
• 1 - 100 Employee

• Public Relations and Social Media Intern

  • May 2013 - Aug 2013

  Bellevue, WA As the company behind Redbox and Coinstar and a leader in automated retail, Outerwall transforms empty spaces into exciting retail solutions that make life easier and less complicated for consumers. At Outerwall, I made my debut into the PR world. As a Public Relations and Social Media Intern, I: • Managed corporate PR calendar, directed workflow and daily schedules for 3 professionals • Created and managed editorial calendar for corporate blog, Facebook, Twitter and… Show more As the company behind Redbox and Coinstar and a leader in automated retail, Outerwall transforms empty spaces into exciting retail solutions that make life easier and less complicated for consumers. At Outerwall, I made my debut into the PR world. As a Public Relations and Social Media Intern, I: • Managed corporate PR calendar, directed workflow and daily schedules for 3 professionals • Created and managed editorial calendar for corporate blog, Facebook, Twitter and LinkedIn • Monitored press, researched key industry influencers, communicated insights to PR director • Crafted and delivered internal memos to support corporate rebrand messaging I even had the distinct opportunity to be a part of Outerwall’s corporate name rebrand, helping to manage local press in the wake of their NASDAQ debut under the Outerwall name. Show less



USAPromDress.com

• Marketing Specialist

  • Dec 2012 - Feb 2013

  Portland, Oregon Area Start-ups are a tricky business and strategic marketing tactics are vital to the viral success of an e-commerce start-up. That’s where I came in... I led the inaugural marketing campaign for USAPromDress with a goal to raise awareness through targeted access to U.S. high school students via their school newspapers.



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista + Partner

  • May 2012 - Aug 2012

  Greater Seattle Area I had the distinct privilege of continuing my education during summer break, representing this globally recognized company as a trained, certified barista. My responsibilities included: • Serving customers handcrafted espresso drinks in a professional atmosphere. • Connecting and interacting with customers and other Starbucks partners on a daily basis. • Demonstrating excellence in service and hospitality in a fast-paced environment.