Annika "Sippan" Hagerman

Marketing Director at Supertext ( tidigare SMSgrupp)
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Contact Information
us****@****om
(386) 825-5501
Location
SE

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Experience

    • Sweden
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2013 - Present

      Small company on a big quest: bringing messaging to the next billion users by making a hybrid of telecom and app-messaging. Millions of users in Asia (Indonesia), LATAM and Scandinavia. Responsible for building user base and generate profit long term. • Product and business development • In charge of PR and ad agency • Partnership relations • Building content for in-app purchases • Develop and execute local marketing activities • Manage online marketing such as SEM, affiliates, social and display • Analyzing BI data and optimize sign-up channels • Budget responsibility

    • Spain
    • Aviation and Aerospace Component Manufacturing
    • Marketing & Communication Manager
      • Mar 2012 - Oct 2012

      In charge of online activities as display, email, mobile and SEM Optimizing conversion rates Production of online/offline creatives Social media activities and PR Producing and updating content for website and application In charge of online activities as display, email, mobile and SEM Optimizing conversion rates Production of online/offline creatives Social media activities and PR Producing and updating content for website and application

    • United Kingdom
    • Entertainment Providers
    • 100 - 200 Employee
    • Brand Manager, Nordics
      • Aug 2010 - Jan 2012

      Responsible for the overall TV and PR strategy Execution of commercial and trade PR In charge of PR agencies in Sweden and DenmarkMedia buying and productionBrandbuilding Social MediaBudget responsibility

    • Marketing Manager
      • 2007 - Jul 2010

      Customer acquisition through partners via offline/online activities Media buying and productionOnline marketing activities through affiliate networks, salescompanies, CPM / CPC / CPA network and SEM / PPCCampaign creation and business planningInitiate, execute, manage and evaluate campaigns Budget responsibility

    • Marketing Coordinator
      • Mar 2005 - 2007

      Production of print and online marketing materialDevelop product and content on websiteDevelop and lead CRM and DM activities

    • Project Manager
      • Mar 2005 - Feb 2006

      Development of communication platforms Operational responsibility for developing and executing marketing campaigns Main contact with client, creative team and supplier Budget responsibility Development of communication platforms Operational responsibility for developing and executing marketing campaigns Main contact with client, creative team and supplier Budget responsibility

  • Freelancer
    • Stockholm, Sweden
    • Graphic Designer
      • 2002 - 2003

      Consultancy and brand design Producing websites and banners Creating logotypes and profile programs Consultancy and brand design Producing websites and banners Creating logotypes and profile programs

Education

  • Grafiska Institutet, Stockholm University
    Diploma GI/IHR , Marketing communication and strategy, 80 points
    2003 - 2005
  • Monash University
    Bachelor, Multimedia, 120 points
    2000 - 2002
  • Griffith University
    Business, 60 points
    1998 - 2000
  • Östra Real
    Social Studies Program, Samhälle
    1993 - 1996

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