Marketing Lead

• May 2023 - Present

Marketing Manager

• Oct 2022 - May 2023

- Headed a team of 6 marketing professionals and 5 agencies to implement marketing campaigns worth £100k to increase brand awareness, website traffic, social media engagement, and drive revenue by 20% within 5 months. - Conducted extensive market research and analysis to identify customer pain points and opportunities for growth. Planned strategies that resulted in a 25% increase in customer acquisition. - Developed a comprehensive content marketing strategy using Hootsuite that included blogs, case studies, newsletters, videos, animation, social posts, podcasts and influencers. - Spearheaded organic, earned and paid social media strategy using Google Analytics and HubSpot, resulting in a 30% increase in conversion rate and a 25% reduction in cost per acquisition. - Created a 7 stage customer acquisition email campaign journey using Mailchimp, resulting in a 20% increase in email open rates and a 12% increase in click-through rates. - Formulated a PR strategy to increase lead generation and revenue by collaborating with local, national magazines, TV channels, media outlets, and event management companies. Show less

Marketing Consultant

• Jun 2022 - Sep 2022

Project involved formulating a new digital marketing strategy to drive brand awareness, engagement, and sale. - Led competitor and market analysis, social media audit, created ideal customer profile, and analysed campaign reports by collaborating with marketing, sales, digital and activation teams. Used PESTEL and SWOT frameworks. - Orchestrated recommendations on multi-channel campaigns including digital platforms, TV, and events resulting in a 40% increase in lead conversion and a 30% increase in pipeline growth. - Used Google Analytics to improve PPC performance by conducting thorough keyword research, creating more targeted ad groups, optimising ad copy and landing pages, and regularly monitoring and adjusting bids to maximise ROI by 20%. - Employed SEMrush to enhance SEO performance by conducting a comprehensive technical audit, optimising on-page content, building high-quality backlinks, resulting in 25% increase in organic traffic and keyword rankings. Show less

Marketing Consultant

• Apr 2022 - May 2022

The project involved designing a new B2B sales and marketing strategy to better target customers and drive sales. - Examined current sales and digital marketing strategy by analysing sales and marketing data from the last 4 years, and by collaborating with senior stakeholders including sales, marketing & technical director. - Streamlined B2B marketing funnel for lead generation and conversion by designing plug and play toolkits and templates for channel specific content creation. - Orchestrated recommendations on new digital marketing strategy, organisation structure, KPIs and performance monitoring. Show less

Founder & CEO

• Apr 2015 - Sep 2021

Akamai - Researched about customers, brand perception, competition landscape, and best marketing practices using social media listening tools Brandwatch and BuzzSumo to develop content themes, ideas, and strategies. - Partnered with cross functional teams including brand, digital, sales, manufacturing, finance, to develop integrated marketing communication strategies for improving awareness, engagement, and conversions. - Supervised campaign planning, execution, and monitoring across all social media platforms in line with brand’s style, voice, tone, and guidelines; increased followers from 3.6k to 20k within 10 months which led to £500k sales. Expedia - Designed and managed SEO optimisation strategies to increase search engine visibility and website ranking by 20%. - Led the A/B testing for customer acquisition resulting in 7.5% increase in conversion. Monitored and tracked performance of campaigns using HubSpot CRM platform. - Developed and executed comprehensive marketing strategies for the company, resulting in a 20% increase in website traffic and a 25% increase in lead generation in the first year. - Supervised and implemented organic, paid, and email campaigns with open rate of 40%. General Mills - Studied competitors SEO strategies, identified main traffic sources, analysed bounce rates, explored successful strategies, discovered keywords using analytical tools offered by SEMrush and Google Analytics. - Developed and executed comprehensive marketing strategies for the company, resulting in a 20% increase in website traffic and a 25% increase in lead generation in the first year, leading to £200k in sales. - Managed and optimised the company's social media presence resulting in a 35% increase in followers and engagement. - Executed successful event management, resulting in a 50% increase in attendance and brand exposure. Show less

Assistant Marketing Manager

• Jul 2007 - Aug 2013

ITC Limited is one of the largest consumer goods companies in APAC. - Managed social media accounts of Sunfeast biscuits, Fiama Di Wills shampoo and Bingo chips and worked closely with creative agencies, production houses and freelancers. - Optimised marketing campaigns with the help of Google Analytics by evaluating post click performance, customer characteristics, lifetime value, demographics, user behaviour, conversion rate, and average value. - Assisted with the development of content governance guidelines for style, tone, and voice as per brand guidelines and ensured it was followed. - Enhanced the awareness and engagement of all three brands by 130%. Show less