Experience

Sovryn

• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2022 - Present

  Decentralised finance ecosystem powered by Bitcoin. BTC native DeFi with one of the largest feature sets in the industry. Responsible for marketing and digital strategy globally. This includes growth strategy (net growth through both acquisition and retention), implementation of advanced analytics, commercial analysis to drive data-led decision making, brand strategy, and front end UX/CX transformation. Currently manage a global team content creators, digital marketers, business analysts, advanced analytics specialists, designers, and community managers.



Dacxi Chain

• Australia
• Financial Services
• 1 - 100 Employee

• Chief Digital Officer (CDO)

  • Feb 2021 - Dec 2021

  Global high-growth cryptocurrency start-up, with offices in five countries. Contract role prior to moving to the UK, with the focus on leading a global digital and growth marketing transformation program of work. - Full management of global marketing and digital front end activities and strategy. - Strategic growth plans centered on product/platform innovation and digital marketing. - Full re-brand of the organisation and global market launch of new brand. - GTM strategy for new products and features. - New front end platforms and CX with a key focus on conversion. - Marketing automation solutions. - Recruited into and managed a global team with skillsets in digital marketing/sales, creative, brand and comms, content creation, learning, and advanced analytics/insights. - Launched new crypto wealth management applications and products across multiple regions. - LMS platform build to drive crypto education globally. - Highly optimised lead generation program of or work across multiple products/assets.



Stuff Fibre

• New Zealand
• Telecommunications

• General Manager/CEO

  • Apr 2019 - Jul 2020

  Contract role to lead the business with a key focus on rapidly increasing equity/value of the organisation, leading the IM and valuation process, and ultimately driving the sale of the company through to completion. During this time, I led the full turn-around of the company’s success and exceeded growth targets in FY20 by +270% whilst maintaining EBITDA during this rapid growth phase. NZ Broadband Provider of the Year - TUANZ Broadband Awards, Nov 2019 NZ Peoples Choice Award - TUANZ Broadband Awards, Nov 2019 Best Fibre Broadband Provider - TUANZ Broadband Awards, Nov 2019 Best Broadband Innovation - TUANZ Broadband Awards, Nov 2019 Full strategic and day-to-day management of the Stuff Fibre business. Key focus on rapid & sustained customer growth, new product development/innovation, and increasing brand penetration in the NZ broadband market. - Strategic leadership and execution against brand & growth objectives - Full P&L and commercial management - Leading several multi-disciplined teams incl. development (front & back end), marketing, product, sales, operations, analysts and finance. - Introducing advanced measurement/analytics frameworks and reporting - Customer data strategy & execution incl. DMP platform build and in-house buyer side eco-system - Implement a digital first approach with a key focus on ROI against all investment - Implementing acquisition and retention strategies, driving high levels of growth in a saturated market - Create and implement lead generation and affiliate programs, both across the publishing network and several commercial partners in NZ - Omni-channel marketing and media strategy with key focus on always-on measurement & optimisation, personalisation of content and delivery against CLV metrics, and building a brand that resonates across multiple segments - Creating product, CX and service innovations that are best-in-market. Includes a range of back-end automation technology to improve CX (Unique IP and point of difference).



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Global Head of Digital Media (Contract)

  • Aug 2018 - Apr 2019

  Came on-board to transform global paid media activity and drive a digital-first and customer-centric approach to all marketing investment. Fonterra was one of my consulting clients. This has included: - Global media/marketing strategy with budgets in the hundreds of millions - Building ROI/Measurement frameworks and always-on optimisation for all markets - Leading the roll-out of a large scale DMP platform and GA360. Largest DMP and buyer side automation project in Australia at the time. - Complex integrations of enterprise data/CRM platforms - Single User View, Lead Scoring & Lead Nurturing processes for B2B - CX/UX optimisation for global B2B marketplace with a key focus on platform growth and conversion. - Marketing strategy across all of the Fonterra brands. Resulted in significant bottom line savings to the business. Received the CFO recognition award for commercial contribution and revenue growth.



The Miller Group Ltd. (Strategy Consulting Services)

• Auckland, New Zealand

• Managing Director

  • Jul 2017 - Apr 2019

  Providing strategic consulting services to enterprise clients and agencies, both in Australasia and globally. Focus on growth strategy (through both acquisition and retention), marketing/media strategy, and digital/data transformation. Large scale projects in DMP/big data implementation, marketing/media automation, data visualisation solutions, content and UX strategy/optimisation, and media/campaign measurement frameworks. Commercial and growth solutions (including implementation of media and data teams) for local agencies. Leading e-commerce optimisation projects for telco and retail clients. Lead generation, media, acquisition and measurement strategies for a range of organisations, including FMCGs, retailers, financial Institutions, and large scale content delivery/media platforms.



Stanley St

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Head of Digital & Insights

  • Jul 2016 - Jul 2017

  Head of Digital for Ogilvy & Mather in New Zealand. Responsible for implementing and leading digital transformation projects for enterprise clients, heading up and managing one of NZ's larger digital media teams, new business growth and driving revenue uplift across the digital media department. Managing a team of around 15 direct reports across digital, media and BI/Data teams. Built online to in-store attribution modelling for large national retailers, introduced and built an in-house business intelligence team, implemented highly innovative media and content strategies for key clients, built and implemented digital measurement frameworks for key clients, and drove significant revenue improvements and business growth.



Vocus

• Telecommunications
• 700 & Above Employee

• Head of Acquisition Marketing - Slingshot, Orcon & Flip

  • Jul 2015 - Jul 2016

  Headed up acquisition marketing and strategy for all three residential telco brands of M2 NZ - Slingshot, Orcon and Flip.Drove headline sales and increased net growth across the whole group, as well as implementation of best-in-class digital strategies and a multi award winning website and online user experience.Voted NZ's happiest broadband customers in 2015, Best in class website/UX at Global Media Awards and Best Website Re-Build at TVNZ Marketing Awards.

• Customer Marketing Manager - Slingshot

  • Nov 2013 - Jul 2015

  Heading up the Marketing Function for New Zealand's thirds largest Telecommunications provider.Drove substantial increases in net growth and brand awareness/preference, and created best in class user experiences across the full range of digital channels.Voted NZ's happiest customers in 2014, and best Telco website on a Global scale (IMA awards) 2014.

• Brand & Comms Manager at Slingshot

  • Jan 2012 - Nov 2013

  Managed the Marketing, Brand and Comms work for Slingshot.Launched a re-brand of the retail business. Facilitated and launched an Igloo TV partnership. Launched Slingshot mobile. Implemented several new sales channels that drove down marketing costs/CPA and substantially increased marketing ROI.This period saw a step change for the company in brand development and growth in the NZ Telco market.



Boffles.com

• Auckland, New Zealand

• Co-Founder & CEO

  • Nov 2014 - Sep 2015

  Co-Founder and CEO of online startup Boffles.com. Global marketplace for hosting and downloading 3D design files, with the goal of being the iTunes of 3D printing. Bespoke E-commerce platform included 3D design files, 3D printer and associated hardware and software. Brand also included a "Boffles in Schools" program to drive the uptake of 3D printing amongst primary and high school level students. Site was launched, promoted in overseas markets and starting on the journey of series A funding. Due to unresolvable technical and resource issues, it was closed down in September 2015.



musicMagpie

• United Kingdom
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Executive

  • 2009 - 2011

  Assisted in launching and managing marketing campaigns across multiple channels, incl. TVC, Digital, SEM, Social, Email and Affiliate. Analysis and reporting of ROI data to monitor campaign effectiveness and to forecast future activities 3rd Fastest Growing Technology Company in the UK, The Sunday Times, Microsoft Tech Track, 2011 Assisted in launching and managing marketing campaigns across multiple channels, incl. TVC, Digital, SEM, Social, Email and Affiliate. Analysis and reporting of ROI data to monitor campaign effectiveness and to forecast future activities 3rd Fastest Growing Technology Company in the UK, The Sunday Times, Microsoft Tech Track, 2011