Priscilia Salinas

Digital Communications Strategist at Octane Public Relations and Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish Native or bilingual proficiency
  • Portuguese Limited working proficiency
  • English Native or bilingual proficiency

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Credentials

  • Remote Work Leadership
    Harvard Business School Online
    Feb, 2023
    - Nov, 2024
  • Leading in the Digital Age
    Boston University
    Aug, 2022
    - Nov, 2024
  • Exercising Leadership: Foundational Principles
    Harvard Business School Online
    Jun, 2022
    - Nov, 2024
  • Digital Marketing Strategy
    The University of Edinburgh
    Sep, 2021
    - Nov, 2024
  • Entrepreneurship in Emerging Economies
    Harvard Business School Online
    Nov, 2020
    - Nov, 2024

Experience

  • Octane Public Relations and Advertising
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Communications Strategist
      • Jan 2022 - Present

      - Audience intelligence, segmentation, and analysis. - Digital strategy development and oversee implementation. - Project process evaluation and/or creation. - Project analytics, SEO, SEM, PPC. - Campaign budget management. - Vendor and partner relationship management. - Team's growth identification and planning. - Audience intelligence, segmentation, and analysis. - Digital strategy development and oversee implementation. - Project process evaluation and/or creation. - Project analytics, SEO, SEM, PPC. - Campaign budget management. - Vendor and partner relationship management. - Team's growth identification and planning.

  • The Branding Perk
    • United States
    • Advertising Services
    • Digital Director
      • May 2020 - Present

      - Address and oversee advertising needs and digital projects - Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales. - Closely analyze and produce data regarding SEO and marketing metrics. - Develop campaign digital strategies and market research. - Monitor the progress of digital objectives - Ensure the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO. - Managing project staff, timelines, and budgets. - Conducting market research.

  • Moka Interiors
    • United States
    • Design Services
    • Director
      • Feb 2011 - Dec 2020

      • Conceptualized, developed and launched all business aspects. • Oversaw day-to-day online shops and channels operations. • Designed and managed websites for U.S. and México. • Devised and executed multi-channel marketing strategies and daily activities. • Ran business finances, budget, accounting, and legal. • Designed and imported products for sale. • Conceptualized, developed and launched all business aspects. • Oversaw day-to-day online shops and channels operations. • Designed and managed websites for U.S. and México. • Devised and executed multi-channel marketing strategies and daily activities. • Ran business finances, budget, accounting, and legal. • Designed and imported products for sale.

  • Maccabee Task Force
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Organization Manager
      • Jul 2018 - May 2020

      • Ensured accurate and efficient preparation and delivery of donation checks for more than 150 pro-Israel group grants for college campuses across the world. • Spearheaded monthly credit card reporting compliance for 20 multi-departmental employees. • Processed payments to vendors. • Maintained accurate client files, company contracts, databases and timesheets. • Assisted with maintaining office budget, negotiated office equipment/supplies price reductions • Ensured accurate and efficient preparation and delivery of donation checks for more than 150 pro-Israel group grants for college campuses across the world. • Spearheaded monthly credit card reporting compliance for 20 multi-departmental employees. • Processed payments to vendors. • Maintained accurate client files, company contracts, databases and timesheets. • Assisted with maintaining office budget, negotiated office equipment/supplies price reductions

  • A+positivo, Somos gerencia de marketing outsourcing
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Apr 2015 - Apr 2016

      • Established project goals and aligned project performance with timelines and resource capabilities in collaboration with more than 100 clients. • Supervised and mobilized high-quality performance from a 12-member team. • Cultivated productive client-agency relationships. • Maintained and nurtured business to business relationships to gain loyalty, referrals and repeat business. • Communicated information clearly in order to set correct expectations and understanding with customers and encourage open dialogue of all involved parties. • Proactively pursued the development and execution of strategic account plans to ensure achievement of assigned business goals.

  • Grupo DEACERO
    • Mexico
    • Primary Metal Manufacturing
    • 700 & Above Employee
    • Marketing and Social Network Manager
      • Jan 2012 - Dec 2014

      • Created and strategically deployed compelling social media content across channels, including YouTube, Vimeo, Facebook, etc. • Developed editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify content. • Analyzed, reviewed and reported on promotional campaign effectiveness to maximize results. • Designed, wrote, edited, laid out and ensured proper distribution of the company’s employee magazine. • Generated company-wide annual event reports.

  • the LEGO Group
    • Denmark
    • Manufacturing
    • 700 & Above Employee
    • Corporate Social Responsibility Manager
      • Feb 2011 - Jan 2012

      • Aligned company operations with social responsibility objectives through the development and integration of social responsibility techniques and strategies. • Orchestrated employee motivation and engagement events throughout the year. • Coordinated employee volunteer recruitment with outside non-profit organizations. • Spotlighted company’s social responsibility campaigns by creating a bi-monthly employee magazine. • Incorporated social responsibility objectives into company’s online training programs.

  • ABA SEGUROS S.A. D E, C.V.
    • Insurance
    • 1 - 100 Employee
    • Corporate Social Responsibility Manager
      • Oct 2005 - Feb 2011

      • Aligned company operations with social responsibility objectives through the development and integration of social responsibility techniques and strategies. • Orchestrated employee motivation and engagement events throughout the year. • Coordinated employee volunteer recruitment with outside non-profit organizations. • Spotlighted company’s social responsibility campaigns by creating a bi-monthly employee magazine. • Incorporated social responsibility objectives into company’s online training programs.

Education

  • CEDIM México
    Bachelor of Arts - BA, Design and Business
    2003 - 2009

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