Robert Woods
Senior Vice President at Soho Advisors, Inc.- Claim this Profile
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Bio
Lawrence Reaves
Robert served as Advanced Fraud Solutions' outsourced head of marketing and PR, directing our marketing strategy, and helping us increase our brand awareness and lead generation efforts. His insights and knowledge of the market was invaluable. I recommend Robert to anyone looking for an expert marketing professional.
Greg Jawski
I worked with Rob at Porter Novelli for 2-3 years. He has a natural talent for developing partnerships with clients, managing the daily operations of accounts and securing top-tier media. Under the pressure of a tight window to launch Zelle, Rob was instrumental in managing the media command center which help secure 90% share of voice of media at Money 20/20. Additionally, he managed many large and meaningful campaigns for Penske and Beneficial Bank that moved the needle in terms of visibility for the organizations. Rob is seasoned PR pro that drives business outcomes.
Lawrence Reaves
Robert served as Advanced Fraud Solutions' outsourced head of marketing and PR, directing our marketing strategy, and helping us increase our brand awareness and lead generation efforts. His insights and knowledge of the market was invaluable. I recommend Robert to anyone looking for an expert marketing professional.
Greg Jawski
I worked with Rob at Porter Novelli for 2-3 years. He has a natural talent for developing partnerships with clients, managing the daily operations of accounts and securing top-tier media. Under the pressure of a tight window to launch Zelle, Rob was instrumental in managing the media command center which help secure 90% share of voice of media at Money 20/20. Additionally, he managed many large and meaningful campaigns for Penske and Beneficial Bank that moved the needle in terms of visibility for the organizations. Rob is seasoned PR pro that drives business outcomes.
Lawrence Reaves
Robert served as Advanced Fraud Solutions' outsourced head of marketing and PR, directing our marketing strategy, and helping us increase our brand awareness and lead generation efforts. His insights and knowledge of the market was invaluable. I recommend Robert to anyone looking for an expert marketing professional.
Greg Jawski
I worked with Rob at Porter Novelli for 2-3 years. He has a natural talent for developing partnerships with clients, managing the daily operations of accounts and securing top-tier media. Under the pressure of a tight window to launch Zelle, Rob was instrumental in managing the media command center which help secure 90% share of voice of media at Money 20/20. Additionally, he managed many large and meaningful campaigns for Penske and Beneficial Bank that moved the needle in terms of visibility for the organizations. Rob is seasoned PR pro that drives business outcomes.
Lawrence Reaves
Robert served as Advanced Fraud Solutions' outsourced head of marketing and PR, directing our marketing strategy, and helping us increase our brand awareness and lead generation efforts. His insights and knowledge of the market was invaluable. I recommend Robert to anyone looking for an expert marketing professional.
Greg Jawski
I worked with Rob at Porter Novelli for 2-3 years. He has a natural talent for developing partnerships with clients, managing the daily operations of accounts and securing top-tier media. Under the pressure of a tight window to launch Zelle, Rob was instrumental in managing the media command center which help secure 90% share of voice of media at Money 20/20. Additionally, he managed many large and meaningful campaigns for Penske and Beneficial Bank that moved the needle in terms of visibility for the organizations. Rob is seasoned PR pro that drives business outcomes.
Experience
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Soho Advisors, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Senior Vice President
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Jan 2021 - Present
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Vice President
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Feb 2018 - Present
At Soho Advisors, I work with financial technology entrepreneurs, executives and investors to jump-start growth, improve brand visibility and maximize enterprise value with transformative marketing and public relations programs. Learn more at www.sohoadvisors.com
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Porter Novelli
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Supervisor
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Feb 2012 - Feb 2018
From 2012 - 2018, I worked in Porter Novelli’s corporate communications and brand marketing practices, where I served as an account supervisor and media specialist. At PN, I worked side-by-side with a variety of clients to solve complex communications problems. Past clients include FICO, Penske Truck Leasing, Zelle (Early Warning), Beneficial Bank, T-Mobile, HP, the Brooklyn Brewery and others. During my tenure I oversaw high-visibility, national product launches and events as well as led the strategic and executional elements of consumer, business, tech and B2B media programs. Show less
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Taylor
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United States
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Marketing Services
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200 - 300 Employee
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Consumer Insights
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Nov 2011 - Jan 2012
Freelance: analytics, consumer insights. Freelance: analytics, consumer insights.
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Beliefnet
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United States
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Internet Publishing
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1 - 100 Employee
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Digital/Social Media
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Jun 2010 - Jul 2010
Summer internship: e-mail marketing, social media manager. Summer internship: e-mail marketing, social media manager.
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Education
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2007 - 2011
Ithaca College
B.A., Philosophy & Religion -
2004 - 2007
Salisbury School
Community
