Experience

Apprentice.io

• United States
• Software Development
• 100 - 200 Employee

• Content Marketing Director

  • Jan 2022 - Present

  • Defining the strategy, roadmap, messaging, and brand voice for Apprentice’s content marketing efforts • Creating and maintaining a rich content calendar to support a regular cadence of varied content types • Overseeing substance, format, production, quality, and design of assets, from white papers to videos • Championing and fine-tuning brand standards for voice, tone, information architecture, and design • Ensuring messaging accuracy, clarity, consistency, quality, and alignment… Show more • Defining the strategy, roadmap, messaging, and brand voice for Apprentice’s content marketing efforts • Creating and maintaining a rich content calendar to support a regular cadence of varied content types • Overseeing substance, format, production, quality, and design of assets, from white papers to videos • Championing and fine-tuning brand standards for voice, tone, information architecture, and design • Ensuring messaging accuracy, clarity, consistency, quality, and alignment with the buyer journey • Developing repeatable, efficient standards for content curation, development, and distribution • Conducting content audits and maintaining shared content asset management systems • Aligning content strategy, distribution, promotion, and production across the company • Developing editorial style guidelines to ensure a cohesive, compelling brand voice Show less



Tendo Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Content Marketing Manager

  • 2019 - Jan 2022

  San Francisco • Content and editorial lead for B2B/SaaS/IT/technology brands • Evolving strategies and services for meeting client needs over time • Leading client editorial communication on key actions and next steps • Ensuring that content strategies align with client vision and objectives • Suggesting new ways to improve content quality and process efficiency • Making recommendations to clients on readership and engagement tactics • Formulating content marketing and social strategies… Show more • Content and editorial lead for B2B/SaaS/IT/technology brands • Evolving strategies and services for meeting client needs over time • Leading client editorial communication on key actions and next steps • Ensuring that content strategies align with client vision and objectives • Suggesting new ways to improve content quality and process efficiency • Making recommendations to clients on readership and engagement tactics • Formulating content marketing and social strategies across multiple platforms • Maintaining standards of voice, tone, and quality for external communications • Proactively identifying creative solutions to content program execution • Planning and executing content programs for assigned client projects • Managing copy flow from editorial to production and publishing • Defining Tendo best practices for services, style, and strategy Show less



Fingerpaint Group

• United States
• Advertising Services
• 300 - 400 Employee

• Copy Supervisor

  • 2018 - 2019

  San Francisco Bay Area • Monitoring and streamlining communication copy across all brands • Lead copywriter for multiple brands and a variety of HCP-facing tactics • Content steward for oncology, glaucoma, and distal aspiration thrombectomy • Taking a creative approach to presenting clinical data while still maintaining clarity • Specializing in multiple disease states, products, procedures, and surgical devices • Fact-checking and referencing submissions in accordance with med-legal standards •… Show more • Monitoring and streamlining communication copy across all brands • Lead copywriter for multiple brands and a variety of HCP-facing tactics • Content steward for oncology, glaucoma, and distal aspiration thrombectomy • Taking a creative approach to presenting clinical data while still maintaining clarity • Specializing in multiple disease states, products, procedures, and surgical devices • Fact-checking and referencing submissions in accordance with med-legal standards • Liaising between Editorial, Art, and Account to ensure quality, cohesion, and timeliness • Developing marketing plans and conceptual processes for promotional campaigns • Creating and maintaining brand style guides, copy considerations, and ref folders • Strategizing and evolving brand’s long-term vision with client and internally • Pitching, creative concepting, and strategically evolving global brands • Offering strong and clear direction to copywriters and internal teams Show less



JUICE Pharma Worldwide

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • 2017 - 2018

  San Francisco Bay Area • Lead copywriter for multiple global brands at a fast-paced HCP/DTC ad agency • Developing award-winning launch campaigns and competitive messaging platforms • Creating content across a variety of digital and print tactics, from websites to brochures • Writing targeted, persuasive copy for doctors, nurses, sales reps, patients, and caregivers • Navigating the highly regulated pharmaceutical industry Med/Legal submission standards • Leveraging Adobe Acrobat, InCopy, Excel, MS… Show more • Lead copywriter for multiple global brands at a fast-paced HCP/DTC ad agency • Developing award-winning launch campaigns and competitive messaging platforms • Creating content across a variety of digital and print tactics, from websites to brochures • Writing targeted, persuasive copy for doctors, nurses, sales reps, patients, and caregivers • Navigating the highly regulated pharmaceutical industry Med/Legal submission standards • Leveraging Adobe Acrobat, InCopy, Excel, MS Office, ProofHQ, FogBugz, and Veeva Vault • Fact-checking, referencing, and annotating all claims in accordance with AMA style • Presenting manuscripts and strategic brand initiatives to clients and internal teams • Optimizing keywords and metadata for maximum impressions and conversions • Delivering high-quality, on-brand, engaging copy for the modern consumer Show less



Freelance

• Freelance Senior Copywriter

  • 2011 - 2018

  • Writing and editing copy that exceeds expectations and resonates with target audiences • Strategically positioning products and services as distinct from the competitive landscape • Spearheading projects ranging from biotechnology and fashion to interactive education • Managing multiple brands, tight deadlines, and dozens of active projects with ease • Leveraging consumer marketing insights, content strategy, and UX-friendly design • Conceptualizing, refining, and implementing… Show more • Writing and editing copy that exceeds expectations and resonates with target audiences • Strategically positioning products and services as distinct from the competitive landscape • Spearheading projects ranging from biotechnology and fashion to interactive education • Managing multiple brands, tight deadlines, and dozens of active projects with ease • Leveraging consumer marketing insights, content strategy, and UX-friendly design • Conceptualizing, refining, and implementing forward-thinking brand initiatives • Making all necessary stylistic adjustments to ensure smooth, flawless prose Show less



Evoke

• United States
• Advertising Services
• 400 - 500 Employee

• Copywriter

  • 2016 - 2017

  San Francisco Bay Area • Lead copywriter for a multichannel brand at a deadline-driven advertising agency • Taking the lead on creative projects; creating, presenting, and refining manuscripts • Solving problems through proactive collaboration with Art Directors, Account, & Editorial • Writing long- and short-form copy for HCPs, nurses, sales reps, patients, and caregivers • Submitting hundreds of projects to Medical Legal Regulatory review in Zinc and Veeva • Serving as Copy Lead at client reviews… Show more • Lead copywriter for a multichannel brand at a deadline-driven advertising agency • Taking the lead on creative projects; creating, presenting, and refining manuscripts • Solving problems through proactive collaboration with Art Directors, Account, & Editorial • Writing long- and short-form copy for HCPs, nurses, sales reps, patients, and caregivers • Submitting hundreds of projects to Medical Legal Regulatory review in Zinc and Veeva • Serving as Copy Lead at client reviews, creative brainstorms, and internal reviews • Leveraging brand strategies to conquer goals through creative abstraction Show less



Medidata Solutions

• United States
• Software Development
• 700 & Above Employee

• Proposals & Contracts Developer

  • 2015 - 2016

  Manhattan, NY • Drafting and distributing formal scientific proposals and statements of work • Overseeing RFI / RFP responses to pharma, biotech, and diagnostic clients • Coordinating with Legal department to expedite legal review and approval • Evaluating and redesigning workflow processes for maximal efficiency • Interfacing with clients to ensure quality, timeliness, and precision • Developing and maintaining unique customer-specific guidelines • Collaborating with Global / Regional… Show more • Drafting and distributing formal scientific proposals and statements of work • Overseeing RFI / RFP responses to pharma, biotech, and diagnostic clients • Coordinating with Legal department to expedite legal review and approval • Evaluating and redesigning workflow processes for maximal efficiency • Interfacing with clients to ensure quality, timeliness, and precision • Developing and maintaining unique customer-specific guidelines • Collaborating with Global / Regional Account Managers Show less



Paramount Group

• United States
• Real Estate
• 200 - 300 Employee

• Executive Assistant

  • 2015 - 2015

  Manhattan, NY • Creating vibrant content, crafting presentations • Handling invoices and completing expense reports • Maintaining contacts lists in Outlook and SalesForce • Managing executive schedules, travel, and conferences • Processing Accounts Payable vouchers, routing correspondence • Liaising between departments to optimize performance and productivity



Tracey Tanner

• Sales Executive

  • 2014 - 2015

  Brooklyn, NY • Analyzing sales to target opportunities for maximizing revenue • Generating record-breaking sales, handling transactions • Identifying and pursuing new business leads • Conducting inventory assessments • Organizing promotional events



Food Not Bombs

• Director

  • 2013 - 2014

  Chicago • Leading the Chicago branch of a global food redistribution network • Fundraising, developing and maintaining partnerships with local food vendors • Supervising food transport and shift scheduling; recruiting, motivating and directing staff



Viaduct Theater

• Bar Manager

  • Feb 2012 - Feb 2013

  Chicago • Booking and promoting events, liaising with theater companies and rental clients • Managing cash flow and inventory, placing orders, training new employees • Cultivating long-lasting community relationships • Providing outstanding customer service



The Sleep Ambassador®

• Copywriter

  • Aug 2011 - 2013

  Chicago • Consulting to Fortune 500 corporations, universities, and athletes • Researching the role of sleep in health, wellness, and cognition • Crafting captivating presentations in Keynote and PowerPoint • Proving the value of sleep hygiene and circadian science • Developing and implementing strategic initiatives • Targeting and pursuing prospective clients • Writing content for digital/print tactics