Director, Marketing & Brand

• Apr 2022 - Present

Marketing Project Manager

• Mar 2020 - May 2022

Highlighted projects:• The launch of the Arrow Cloud Backup for Microsoft365 together with IBM, Veeam and Arrow ECS: CVI, onboarding videos, collaterals, launch strategies etc. Speaker at the International Sales Training for 22 EMEA countries and part of the Arrow+ any.cloud Steering Committee. • Lead of developing the ReVirt Partner Universe• Development of the any.cloud Education Universe; All onboarding materials and video guides• Lead of launching the new Veeam Object Storage: https://www.revirt.global/veeam-object-storage• Digital launch Strategy of ReSources: https://www.anycloud.dk/resources-en/ • Concept-development of the brand ReTrust (IBM)– building from scratch:communication, CVI, blog universe, go-to-market strategy, onboarding materials etc: https://www.anycloud.dk/retrust/ • All commercial and sales-related whitepapers & onepagers • Defining and implementing the Marketing Strategy yearly since 2018 Other fields of responsibilities:• All Veeam related vendor activities and funding processes• Budget planning + forecast• All strategy related tasks• All video productions are made by me in FinalCut• Presentations material & other external marketing material• Responsible for global marketing• Onboarding and leading new team membersResults;• Making sure that all marketing projects are led to the finish line all with objectives toincrease brand awareness or projects that have led to results of the company’sawards and credits.• Optimization of work processes in the marketing team and implementing ‘monday’as a great part of any.cloud’s everyday work tool. Structuring the daily tasks from themarketing department.Accolades & Speaker slots:• Main speaker at the Veeam Nordic event: ”VBO as a Service”, 2021• Speaker at the Arrow Cloud Backup Managed Service launch / sales training for 22EMEA countries, 2020• Speaker at more than 10+ webinar hosted by any.cloud Show less

Digital Marketing Specialist

• May 2018 - Mar 2020

Responsible for Global SoMe marketing activities:- Content creation, planning & execution- Community managementCampaigns- Planning and strategize all campaigns on SoMe globally - Planning and strategize campaign activities from vendors: Veeam & IBMDeveloping & implementing the Digital Marketing Strategy - Creating synergy between countries and markets- Set direction for all marketing activities and creating a coherence between the mediaHosting & developing webinars & other video materials- From all the way from idea, scripts, recording and editing Hosting internal seminars- To educate internationally on Purpose Branding and how to use auto-communication Co-responsible for execution of:- Newsletters- Writer for the blog universe at any.cloudCo-responsible for any.cloud and the Brand Identity:- CVI optimization of all communication and marketing- CVI optimization of all presentations externally- CVI optimization of creative assets Show less

PR & Communications Manager

• Sep 2017 - Mar 2018

Editorial work: • Planning, execution and coordination of all national and global press across 39 markets • Press strategies, PR mapping and execution of press releases for all collections Influential Marketing (Visual Elite of ARKK): • Responsible for the ambassador programme for ARKK. Consisting of 100 influencers globally. Outlining and nuture of each influencer. Digital Marketing: • Planning and execution of all content on all social media, targeted towards different markets and target groups • Responsible for all marketing related campaigns and assets including campaign budgets Show less

Digital Project - and Community Manager

• Dec 2016 - Sep 2017

• Responsible for all digital/ Social Media campaigns for all clients • Digital Project Manager for all festivals campaigns • Concept development for the launch of the new Somersbys product line • Development of the new Burger King community management strategy • Strategy and planning for all client’s content plans including execution and creating all assets (both photo and video material) • Development of the company’s own social media and building the blog universe • Creating LinkedIn strategies for both onboading and development of clients pressence on LinkedIn Client Portfolio: Carlsberg - Somersby DK, Burger King, Mentos, Fellow, Tulip Bacon, Arla Show less

PR- og SoMe konsulent

• Aug 2015 - Oct 2016

- Udvikling af proaktivt og alsidigt pressemateriale - Koordinering af interviews, omtaler og anmeldelser - Pressekontakt med den danske og internationale presse - Udarbejdelse af omfattende SoMe-strategier med kreativ content og community management - Medansvarlig for rekrutteringsprocessen af PR-assistenter til virksomheden - Content management til virksomhedens egen facebookside Kundekartotek: Erann DD, Sys Bjerre, Fenger// Nordstrøm, Judith Owen, Afenginn, Superloader, Thorbjørn Risager & The Black Tornado, Alice Sings, Charlotte Fich, Ester Brohus, VUG, Von Dü, Loft37 og mange flere. Show less

Personal PR-Manager og Booker

• Nov 2014 - Oct 2016

- Udviklet pressestrategi for udgivelsen ‘Amulet' - Formidlet pressekontakt - Skabt væsentlige presseresultater - Udviklet SoMe strategi; Facebook og Instagram (content og community management) - Booking på både den danske og internationale musikscene samt tilrettelæggelse af tourplaner Se omtaler og presse her: http://www.kimkimyes.com/#!blank/zcpmp - Udviklet pressestrategi for udgivelsen ‘Amulet' - Formidlet pressekontakt - Skabt væsentlige presseresultater - Udviklet SoMe strategi; Facebook og Instagram (content og community management) - Booking på både den danske og internationale musikscene samt tilrettelæggelse af tourplaner Se omtaler og presse her: http://www.kimkimyes.com/#!blank/zcpmp

Medstifter og Projektleder

• May 2013 - Jul 2014

I maj 2013 stiftede jeg sammen med to andre det digitale bureau, socialshare. Hurtigt efter opstart indgik vi et samarbejde med Have Kommunikation og blev en underafdeling, hvor vi varetog al digital og online kommunikation. - Ansvarlig for eksekvering af komplekse digitale strategier for bl.a. Årets Reumert, Adventure Heart - Idéudvikling af content og community management i forhold til diverse kampagner - Ansvarlig for fakturering og budgettering - Opsøgende salgsarbejde til newbiz - Ansvarlig for social medie undervisning til bl.a. DRs Underholdningsorkester Kundekartotek: Årets Reumert (Bikubenfonden), Adventure Heart, DRs Underholdningsorkester, Anders And & Co., Gerlev idrætshøj-skole, Artbeat prisen, Big Bang Musical, Alexandra Svarre og mange flere. Show less

Service Konsulent

• Jun 2012 - Aug 2013

Som service konsulent hos Nykredit, har min hovedopgave været at hjælpe kunder med daglig økonomi og realkredit, ved indgående kald. Det var en spændende arbejdsplads, hvor det vigtige for mig var kunderne og deres behov. Som service konsulent hos Nykredit, har min hovedopgave været at hjælpe kunder med daglig økonomi og realkredit, ved indgående kald. Det var en spændende arbejdsplads, hvor det vigtige for mig var kunderne og deres behov.

Sales Manager og Supervisor

• Nov 2008 - Dec 2009

- Ansvarlig for ledelse, organisering og rekruttering af eget salgsteam - Salgsrepræsentant for SKY TV og AVIVA Healthcare - Ansvarlig for ledelse, organisering og rekruttering af eget salgsteam - Salgsrepræsentant for SKY TV og AVIVA Healthcare