Experience

SEGES Innovation

• Denmark
• Farming
• 300 - 400 Employee

• Director, Marketing & Customer Communication

  • Jan 2017 - Present

  Head of a business area with 45 employees in five departements: - Events - Communication - Education and a Publishing company-- Digital Marketing and Development - Marketing. SEGES is the leading supplier of professional knowledge, Education and IT products for the agricultural profession and part of the Danish Agriculture and Food Council.

• Director Marketing

  • Aug 2015 - Jan 2017

  Responsibility:- Leading the marketing department- Change management- Strategy- Marketing- Branding- Business Development- Member of the management teamSEGES is the leading supplier of professional knowledge, Education and IT systems for the agricultural profession and part of the Danish Agriculture and Food Council.



G4S

• United Kingdom
• Security and Investigations
• 700 & Above Employee

• Head of marketing and communications

  • 2006 - 2015

  Responsibility: - Leading the marketing and communications department - Marketing and communications strategy, budget, marketing mix and campaign management - Branding and positioning of the company - Responsible for the total rebranding from Falck Securitas to G4S - Internal and external communications, communications advise to top management - Contact to the press, incident planning, reputation management and crisis management - Launch of new products and concepts to the market - Market intelligence, competitor monitoring, and customer satisfaction analysis - Choose and manage advertising and media agencies, digital partners and PR advisors etc. - Member of the commercial management team - Responsible for online sales - Product and sales strategy, segmentation and development of sales tools - Member of the European business development team - Member of the international team of communications leaders - Cross-functional strategic projects - e.g.CRM, process optimization and due dilligence G4S is the largest security provider in the world with 618.000 employees in 120 countries - listed on the stock exchange in London and in Copenhagen. In Denmark 1800 employees supply outsourced services, guarding and technical security solutions to companies of any kind and size, consumers and the public sector. Show less



Falck Securitas

• Head of Marketing

  • 2001 - 2006

  Falck Securitas was part of the publicly listed Group 4 Falck and the largest security provider in Denmark. Supplied guarding and technical security solutions to the Danish market in all segments in the B2B market and intruder alarm systems to the B2C market. Responsibility: - Leading and setting up the marketing department - Marketing and communications strategy, budget and marketing mix - Leading an outsourced tele marketing function - Branding, marketing and campaign management - Member of the sales management, the strategy group and various cross-functional project groups - Involved in product and sales strategy, segmentation and production of sales and marketing tools - Launch of new products and concepts to the B2B market - Market analysis, competitor monitoring, and customer satisfaction analysis. Show less



SDC DanDisc A/S

• Marketing and Key Account Manager

  • 1997 - 2001

  SDC DanDisc was a publicly listed company with 700 employees in 7 countries and a turnover of 700 million DKK. The company produced and sold video duplication and CD and DVD replication to film companies, record companies and games producers in the European market.Responsibility:- Branding, rebranding and change of corporate identity after various mergers and acquisitions- Group marketing, marketing material and sales material- Built marketing toolkit and material to be executed in the countries- Corporate website- Key account responsibility for a group of the company’s largest international key accounts - Member of the international leadership group of sales- and site managers Show less

• Key Account Manager

  • 1993 - 1997

  Responsibility:- Key account management of large Danish and international accounts- Contract negotiation, calculation, budgetting and customer managment and service- Contact to sales and customer services in affiliates in the Nordic countries and Germany- Member of the international sales management- Contact to advertising agencies, campaign management- Coordination of international sales and marketing activities- Market and customer analysis- Arrangement and participation in trade shows Show less



SDC, Scandinavian Duplicating Centre A/S

• Export Assistant

  • 1990 - 1993

  SDC was a small Danish private company producing video tapes and video duplication – primarily to the European market. Responsibility: - Sales and sales support to the German and French markets - Identification of and contact to new potential customers - Quotations and order handling - Contact to production and planning departments - Planning of and participation in international trade shows SDC was a small Danish private company producing video tapes and video duplication – primarily to the European market. Responsibility: - Sales and sales support to the German and French markets - Identification of and contact to new potential customers - Quotations and order handling - Contact to production and planning departments - Planning of and participation in international trade shows