Line Höhrmann
Marketingkonsulent at EWII- Claim this Profile
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English Full professional proficiency
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Danish Native or bilingual proficiency
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German Professional working proficiency
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Norwegian Professional working proficiency
Topline Score
Bio
Experience
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EWII
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Denmark
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Renewable Energy Semiconductor Manufacturing
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300 - 400 Employee
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Marketingkonsulent
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Aug 2016 - Present
EWII er en moderne energikoncern med aktiviteter indenfor energi, fiberbredbånd, infrastruktur og miljørigtige energiløsninger til fremtiden. Fra kontoret i Kolding markedsfører jeg EWII Bredbånd til privat- og foreningskunder. Mine opgaver omfatter bl.a.: - Planlægning og projektledelse af online kampagner, herunder samarbejde med mediebureau, grafiker m.fl. - Produktion af indhold til content, kampagner, nyhedsbreve og SoMe - Skabe synergi mellem online og offline salg- og marketingaktiviteter - Produktion og koordinering af online og offline marketingmaterialer - SEO/SEM optimering og webudvikling Show less
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LEGOLAND Billund Resort
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Denmark
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Hospitality
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100 - 200 Employee
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Market Manager
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Feb 2016 - Jun 2016
Established in 1964, LEGOLAND Billund is a fun-filled family amusement park. My position as Market Manager include the German, Dutch, Polish, Russian and emerging markets as well as the project leader role for the destination cooperation LEGOLAND Billund Resort in Norway, Sweden, Finland, Germany, Holland, Poland and Russia. My tasks included: - Planning, implementation and evaluation of marketing and media plans in cooporation with our partners - Budget planning, implementation and evaluation - Adminstration of tour operator contracts for Hotel LEGOLAND and LEGOLAND Holiday Village - Identifying partners and establishing co-promotion plans - Tracking and reporting on stand alone and cross-group promotions - Participating in internal and external meetings with partners and group representatives Great Britian was added as an emerging market during my time at LEGOLAND. Show less
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Billund Erhverv
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Denmark
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Business Content
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1 - 100 Employee
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Project and Marketing Coordinator
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Jul 2012 - Jan 2016
My job included but was not limited to: Responsible for the association's communication and marketing including: - developing our BtB and BtC websites - sending out a monthly newsletter - maintaining product information for digital information screens and mobile app - project managing the annual tourist guide and city map - composing and sending out press releases Project coordinator on behalf of Billund Municipality on the following projects: - LEGOLAND Billund Resort (marketing campaign development, product development, interacting with key stakeholders) - Regional business tourism project "Byernes Værtskab" (workshop participation, strategy development and coordination with partners and key stakeholders) - EU-project "Oplevelsesbaseret Kystturisme" (dialogue with Videncenter for Kystturisme, participation in seminars, communicate results and compose plan of potential). Responsible for the tourist information office, VisitBillund Show less
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Syddansk Universitet - University of Southern Denmark
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Denmark
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Higher Education
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700 & Above Employee
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Thesis student
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May 2011 - Dec 2011
Writing my master thesis with a co-student. We conducted an exploratory research of how product placement is used in Danish television programs as of January 1st 2011. The analysis included interviews with relevant stakeholders such as representatives at the Danish TV-stations, production companies, media agencies, product placement agencies and an expert in product placement from CBS. The thesis was given the highest possible grade - 12. Writing my master thesis with a co-student. We conducted an exploratory research of how product placement is used in Danish television programs as of January 1st 2011. The analysis included interviews with relevant stakeholders such as representatives at the Danish TV-stations, production companies, media agencies, product placement agencies and an expert in product placement from CBS. The thesis was given the highest possible grade - 12.
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VisitDenmark
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Denmark
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Leisure, Travel & Tourism
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1 - 100 Employee
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Project manager
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Mar 2011 - May 2011
Planning and organizing the experience event ’Danmark på Bryggen’ including engaging in dialogue with Danish and Norwegian partners, budget planning and follow-up, media planning (radio, www, print, Facebook) and responsibility for the external suppliers (event agency, graphics etc.). Planning and organizing the experience event ’Danmark på Bryggen’ including engaging in dialogue with Danish and Norwegian partners, budget planning and follow-up, media planning (radio, www, print, Facebook) and responsibility for the external suppliers (event agency, graphics etc.).
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VisitDenmark
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Denmark
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Leisure, Travel & Tourism
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1 - 100 Employee
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Intern
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Aug 2010 - Jan 2011
Together with my colleagues I marketed one of Norway’s strongest brands – “Det er dejlig å være norsk – i Danmark” through online campaigns (www and social media), off-line campaigns, drew up content for www and brochures and was responsible for an international online campaign (www.mydanishholiday.com). Together with my colleagues I marketed one of Norway’s strongest brands – “Det er dejlig å være norsk – i Danmark” through online campaigns (www and social media), off-line campaigns, drew up content for www and brochures and was responsible for an international online campaign (www.mydanishholiday.com).
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Ekokem A/S
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Denmark
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Environmental Services
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1 - 100 Employee
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Consultant
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Mar 2010 - Jul 2010
Consulting partner for the marketing manager in connection with the launch of the company’s new website. My work included prioritizing the company’s strategic objectives in the communication with external stakeholders, writing texts, finding pictures, building the website and staying in contact with the supplier of the website. Consulting partner for the marketing manager in connection with the launch of the company’s new website. My work included prioritizing the company’s strategic objectives in the communication with external stakeholders, writing texts, finding pictures, building the website and staying in contact with the supplier of the website.
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Hotel Legoland
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Billund
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Receptionist
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2006 - 2010
My job included helping hotel guests in various situations, check-in/out, tourist information, provide friendly service. My job included helping hotel guests in various situations, check-in/out, tourist information, provide friendly service.
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Education
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Syddansk Universitet
Master, Economics and Business Administration - Marketing, Globalization & Communication -
Handelshøyskolen BI
Master, Exchange semester -
Wirtschaftsuniversität Wien / Vienna University of Economics and Business Administration
BA, Exchange semester -
Syddansk Universitet / University of Southern Denmark
Bachelor, Business Administration and Modern Languages -
Grindsted Gymnasium
High School