Experience

412th Test Wing, Edwards Air Force Base

• United States
• Aviation and Aerospace Component Manufacturing
• 100 - 200 Employee

• Director of Communications

  • Apr 2023 - Present

  United States Manage all communications for 412th Test Wing and USAF OL Plant 42. Lead and grow a team consisting of Chief of Media, Chief of Command Information, Security Policy & Review, Environmental, Public Affairs Specialists and an independent contractor team of 19 +. Lead department budget execution and planning. Collaborates with Air Force Test Center, AFMC, SAF and other entities to ensure communications are aligned to meet goals as outlined by the National Defense Strategy. Ensures… Show more Manage all communications for 412th Test Wing and USAF OL Plant 42. Lead and grow a team consisting of Chief of Media, Chief of Command Information, Security Policy & Review, Environmental, Public Affairs Specialists and an independent contractor team of 19 +. Lead department budget execution and planning. Collaborates with Air Force Test Center, AFMC, SAF and other entities to ensure communications are aligned to meet goals as outlined by the National Defense Strategy. Ensures communications with mission partners are aligned and executed. Tell the story of the largest Air Force base in the Department of Defense, while protecting operational security and mission objectives.

• Public Affairs Manager

  • Feb 2022 - Apr 2023

  United States Chief of media, operations, and planning for 412th Test Wing Public Affairs, covering all activity at Edwards Air Force base, remote sites, and OL Plant 42. Leads and grows a team responsible for community relations, security policy/review, content production, and digital engagement. Accountable for leadership communications, all media relations, and regional collaborations with the United States Air Force Hollywood Liaison Office. Collaborate with DoD industry mission… Show more Chief of media, operations, and planning for 412th Test Wing Public Affairs, covering all activity at Edwards Air Force base, remote sites, and OL Plant 42. Leads and grows a team responsible for community relations, security policy/review, content production, and digital engagement. Accountable for leadership communications, all media relations, and regional collaborations with the United States Air Force Hollywood Liaison Office. Collaborate with DoD industry mission partners and individual SPOs on integrated communication deliverables and provide counsel within geographic areas of authority. Work directly with Air Force Materiel Command, Air Force Test Center, Air Force Life Cycle Management Center, Air Combat Command, Air Mobility Command, and SAF/PA on the execution of strategic communication goals without sacrificing operational security. Ensures independent contractor team of 18+ are meeting mission needs for all customers. Act as representation for 412th Test Wing and Air Force Test Center at industry events. Promote ongoing convergence of Developmental Test (DT) and Operational Test (OT). Helps grow a unique culture and positive quality of life for active duty, civilian, and contractor employees in the center of the aerospace testing universe.



Spirit of St. Louis Air Show & STEM Expo

• Public Affairs Officer

  • Aug 2018 - Present

  Greater St. Louis Area Major aviation event with weekend attendance of over 50,000 persons both local and abroad. Leads and manages entire social media strategy for 2018, 2019, and 2022 events. This includes all content creation, interview selection, and planning/leading cross-collaboration with major stakeholders including Boeing, Verizon Wireless, Navy Week, DOD, United States Air Force, NASA Armstrong, Royal Air Force, Royal Canadian Air Force, Blue Angels, and the Missouri Partnership. Responsibility's also… Show more Major aviation event with weekend attendance of over 50,000 persons both local and abroad. Leads and manages entire social media strategy for 2018, 2019, and 2022 events. This includes all content creation, interview selection, and planning/leading cross-collaboration with major stakeholders including Boeing, Verizon Wireless, Navy Week, DOD, United States Air Force, NASA Armstrong, Royal Air Force, Royal Canadian Air Force, Blue Angels, and the Missouri Partnership. Responsibility's also includes live customer service and digital community management through social media messaging platforms and assistance with crisis communications as needed. Acts as media escort across the hot ramp and FAA restricted area for radio, television, and digital communications outlets. Completed reports post-show on CPC, CPM, and CSAT KPI's. Resulting work thus far has included key engagements with all the above-mentioned stakeholders, a tripling of the audience through Instagram and Facebook platforms, and continuously sold out events. Show less



Northrop Grumman

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Principal Communications Specialist, Aeronautics Programs

  • Oct 2021 - Feb 2022

  Los Angeles Metropolitan Area Full communications strategy across a variety of tactical aviation programs.

• Principal Communications Specialist, Aeronautics Functions

  • Jun 2020 - Oct 2021

  Palmdale, California, United States Serves as the lead communications strategist for several Aeronautics Systems functions including rotations in Operations, Manufacturing, Mission Assurance, and Logistics and Modernization. Creates and executes integrated communications plans that align the organization's story with sector priorities and corporate values. Pitches and writes content through internal channels, external social media, and the quarterly magazine. Assists brand development team in website updates, collateral creation,… Show more Serves as the lead communications strategist for several Aeronautics Systems functions including rotations in Operations, Manufacturing, Mission Assurance, and Logistics and Modernization. Creates and executes integrated communications plans that align the organization's story with sector priorities and corporate values. Pitches and writes content through internal channels, external social media, and the quarterly magazine. Assists brand development team in website updates, collateral creation, and accompanies producers during photo and video shoots. Acts as primary communications counsel for function executive team including speech writing, talking points, fact sheets, and webinars for a variety of audiences. Hosts presentations and facilitate audience engagement during live events. Analyzes communication tactics, facilitate reports and advises with strategic teams to improve purposeful reach within the sector. Collaborates with sector and corporate teams to ensure goal alignment across multiple matrices and tight deadlines. Ensures all content aligns with operational security while maintaining creative and informative integrity. Inspires employees and customers by telling our story to the world. The Aeronautics Systems sector consists of over 20,500 unique employees across 43 states managing landmark aviation programs including B-2, E-2D, F-35, F/A-18, Global Hawk, 787, and emerging strike platforms.



The Missouri Aviation Historical Society

• United States
• Non-profit Organizations

• Communications Director

  • Jan 2013 - Jul 2020

  Creve Coeur, Missouri The Missouri Aviation Historical Society is a federal 501(3)(c) nonprofit dedicated to preserving the legacy and history of aviation within the state of Missouri. In addition, the organization devotes its mission to veteran affairs and careers within the science, technology, engineering, art, and mathematics to the next generation. As Communications Director, I was privileged to launch and grow our entire branding initiative, including website, social media, quarterly newsletter, and… Show more The Missouri Aviation Historical Society is a federal 501(3)(c) nonprofit dedicated to preserving the legacy and history of aviation within the state of Missouri. In addition, the organization devotes its mission to veteran affairs and careers within the science, technology, engineering, art, and mathematics to the next generation. As Communications Director, I was privileged to launch and grow our entire branding initiative, including website, social media, quarterly newsletter, and regional outreach. In addition, this role works closely with leadership in establishing project work-flow and consistency. Working with local partners such as Boeing, The St. Louis Science Center, and HEC-TV, the organization is helping raise awareness and preservation to all aspects of state aviation. This included deliverables such as news specials, short and long-form video, press releases, and information consulting. In 2016, the society published "The Aerial Crossroads of America: St. Louis's Lambert Airport" in conjunction with the Missouri History Museum Press. Additional responsibilities included managing outside agencies to ensure branding alignment, create and execute digital crowdfunding campaigns, and communicate the mission to a large demographic of stakeholders. Prior to the pandemic, the organization held a formal membership of 175+ and a cumulative event attendance of over 2500 unique persons over the last decade. Show less



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Associate Research Analyst

  • Nov 2018 - Jun 2020

  Greater St. Louis Area As a member of the True Global Intelligence team, I researched and analyzed written material across the web for a Fortune 500 client. This included press releases, media kits, top 100 publications, industry niche publications, social media, video, and specific media contacts. My responsibilities included a robust service of analyzing and distributing to various cross-functional corporate communication business units in a matrix environment, depending on the level of reputation impact. Subject… Show more As a member of the True Global Intelligence team, I researched and analyzed written material across the web for a Fortune 500 client. This included press releases, media kits, top 100 publications, industry niche publications, social media, video, and specific media contacts. My responsibilities included a robust service of analyzing and distributing to various cross-functional corporate communication business units in a matrix environment, depending on the level of reputation impact. Subject matter included government/FCC regulations, Hollywood production studios, media acquisition, foreign governments, and telecommunications. Show less



University of Missouri-Saint Louis

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant, Program Coordinator, Digital Strategist

  • Jan 2018 - Jun 2020

  Greater St. Louis Area Served as the program coordinator for the UMSL Digital brand, including the non-credit digital certification program from January 2018 through July 2019. This included project management of faculty, logistics, and overall student completion. Additional responsibilities included P&L reporting and digital brand management through paid social, communication materials such as brochures, script writing/video production, and information sheets. In the summer of 2018, I executed an overhaul of… Show more Served as the program coordinator for the UMSL Digital brand, including the non-credit digital certification program from January 2018 through July 2019. This included project management of faculty, logistics, and overall student completion. Additional responsibilities included P&L reporting and digital brand management through paid social, communication materials such as brochures, script writing/video production, and information sheets. In the summer of 2018, I executed an overhaul of the UMSL Digital brand, the first of its kind since its initial inception in 2013. This included new copywriting, logo collaboration, website building, and the formation of two new course offerings specializing in LinkedIn and crowdfunding campaigns. The overhaul was completed successfully and under-budget, resulting in record attendance for our fall 2018 semester. For the 2018-2019 academic year, I began co-teaching a social media strategy course to undergraduate junior and senior level students at the University of Missouri. This included leading all lesson planning, live execution, and providing feedback. I successfully managed a classroom of up to 25 students and guided them as they executed real-time social media efforts for the College of Business, and two local non-profit clients. Responsible for grading and taking feedback and lesson improvement initiatives to faculty and department management teams. Further research included regular evaluation of social media trends while ensuring these were communicated efficiently through written briefs to leadership. In addition, I helped design, execute, and report on multiple email distribution campaign's for the College of Business. For the 2019-2020 academic year, I joined the office of Career Services to enhance their digital marketing efforts through video, social media, email, and data visualization. The office of Career Service's intention is to engage current students and alumni in all aspects of their professional careers. Show less



Chase C. Kohler

• Digital Marketing Consultant | Program Manager | Communication Services

  • Sep 2017 - Jun 2020

  Greater St. Louis Area A freelance consultant who specializes in targeted marketing including branding guides, content calendar creation, content design, copywriting, SEO, email marketing, and paid advertising through all primary digital channels. Clients include startups, consumer products, and B2B distributors spanning three unique regions. Additional projects include general public relations support for the Spirit of St. Louis Airshow such as radio advertisement writing, video solicitation, and social media… Show more A freelance consultant who specializes in targeted marketing including branding guides, content calendar creation, content design, copywriting, SEO, email marketing, and paid advertising through all primary digital channels. Clients include startups, consumer products, and B2B distributors spanning three unique regions. Additional projects include general public relations support for the Spirit of St. Louis Airshow such as radio advertisement writing, video solicitation, and social media management. Results include an increase in lead generation, budget distribution, and a higher quality of external communications between customers and clients. Proficient in integrated marketing tools including Mailchimp, Adobe Suite, Sprinklr, Facebook Blueprint, Twitter Flight School, Hootsuite, Google Analytics, Google Tag Manager, Wordpress, and BrandWatch. Show less



Midwest Digital Marketing Conference

• United States
• Advertising Services
• 1 - 100 Employee

• Speaker Coordinator

  • Nov 2018 - Aug 2019

  Greater St. Louis Area The Midwest Digital Marketing Conference is the largest marketing conference in the region, with over 1800 people and 115+ speakers alone during the 2018 conference. Duties for this flagship event included managing 117+ speakers across multiple continents from talent acquisition to showtime, digital marketing efforts, and overall project management to ensure the event's continued growth and profitability. This included logistics, speech/presentation approvals to ensure content is on par with… Show more The Midwest Digital Marketing Conference is the largest marketing conference in the region, with over 1800 people and 115+ speakers alone during the 2018 conference. Duties for this flagship event included managing 117+ speakers across multiple continents from talent acquisition to showtime, digital marketing efforts, and overall project management to ensure the event's continued growth and profitability. This included logistics, speech/presentation approvals to ensure content is on par with conference branding/messaging, and on-site counsel. The conference as a whole has reflected over five years of continuous growth, resulting in multiple funded scholarships for active marketing students. The conference was featured in Forbes magazine for both their 2018 and 2019 conference preview.

• Executive Assistant

  • Jan 2018 - Nov 2018

  Greater St. Louis Area

• Social Media, Digital Marketing Volunteer

  • Oct 2014 - Jan 2018

  Greater St. Louis Area



Intero Digital Content & PR Division

• United States
• Marketing Services
• 1 - 100 Employee

• Content Strategist

  • Apr 2017 - Aug 2017

  Greater St. Louis Area As a content strategist, I was hired to assist other teams with their client's content creation, including idealization, drafting, interviewing, research, and blueprinting. This included conducting interviews with the client's key contacts and then cross-referencing with outside interviews, industry research, and notable news stories. This created an outline, which was then distributed to outside writers to formulate a final piece for media publication proposals. Work performed resulted in… Show more As a content strategist, I was hired to assist other teams with their client's content creation, including idealization, drafting, interviewing, research, and blueprinting. This included conducting interviews with the client's key contacts and then cross-referencing with outside interviews, industry research, and notable news stories. This created an outline, which was then distributed to outside writers to formulate a final piece for media publication proposals. Work performed resulted in major pieces for a variety of clients being placed in publications including Entrepreneur Magazine, Inc Magazine, and SEO Dive Magazine. Special attention was given to the client's specific SEO goals within final deliverables. Influence & Co. helps its clients share their expertise with the people who matter most: those who can benefit from their knowledge. Influence & Co. is a content marketing company that blends strategy and storytelling to help clients educate customers, address pain points, and influence their industries. Working with everyone from startups to Fortune 500 companies — in industries ranging from data security to marketing to winemaking — Influence & Co. is an energetic and fast-growing company located in Columbia, St. Louis, and Kansas City, MO. Show less



True Media

• United States
• Advertising Services
• 100 - 200 Employee

• Campaign Operations Specialist

  • Jul 2016 - Apr 2017

  Greater St. Louis Area -Lead programmatic, social media, and native advertising campaigns across a variety of formats for clients including NBA sports teams, major healthcare divisions, and consumer products. -Assist internal team with best practices and optimizations to maximize the client's investment in digital spending tactics. -Complete reports on results and analytics for the client. -Ensure all graphic elements and creatives were utilized correctly. -Ensure outside agency… Show more -Lead programmatic, social media, and native advertising campaigns across a variety of formats for clients including NBA sports teams, major healthcare divisions, and consumer products. -Assist internal team with best practices and optimizations to maximize the client's investment in digital spending tactics. -Complete reports on results and analytics for the client. -Ensure all graphic elements and creatives were utilized correctly. -Ensure outside agency collaborations were up to par and within budget and time guidelines. -Maintain communication with a national portfolio of vendors to ensure best acquisition spend on campaign tactics. -Represented the organization at industry events. Show less



PRO Expo Exhibits

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing-Communications Associate

  • May 2015 - Jun 2016

  Greater St. Louis Area -Responsible for digital brand activation via social networks and company blog -Research and write blog’s to educate and inform an industry geared to events and exhibits -Devise ‘Action Plan’ to create visual social content when team members were on location -Collaborate with clients during major trade shows; help promote clients exhibits -Participate in weekly ‘Expo Chat’ with other industry professionals via Twitter -Manage Ad campaigns across LinkedIn and Google AdWords to… Show more -Responsible for digital brand activation via social networks and company blog -Research and write blog’s to educate and inform an industry geared to events and exhibits -Devise ‘Action Plan’ to create visual social content when team members were on location -Collaborate with clients during major trade shows; help promote clients exhibits -Participate in weekly ‘Expo Chat’ with other industry professionals via Twitter -Manage Ad campaigns across LinkedIn and Google AdWords to raise brand awareness -Assist in website re-design and e-commerce upgrades - Contact industry influencers and guest post on blogs and social media to promote the company through thought leadership. -Create written reports for monthly analytic tracking using Google Suite and present to company leadership -Assist the Creative Director with Email marketing campaigns. -Correct and perform SEO optimization through articles and back links. Work performed resulted in the solidification of PRO Expo brand into an industry thought leader based on following and total impressions. Above industry average engagement rates across Twitter & LinkedIn.

• Digital Marketing-Communications Intern

  • May 2015 - Oct 2015

  Greater St. Louis Area Responsible for launching and maintaining social channels, including content creation. Track online growth via Google analytic's and propose goals with viewership and engagement. Assist with staff on monthly blog postings and database updates. Helped re-design social media logo and assist with email marketing via Constant Contact. Develop long term social engagement strategy for 2015-2016 trade show season. Work directly with marketing budget on best practices and placement of online… Show more Responsible for launching and maintaining social channels, including content creation. Track online growth via Google analytic's and propose goals with viewership and engagement. Assist with staff on monthly blog postings and database updates. Helped re-design social media logo and assist with email marketing via Constant Contact. Develop long term social engagement strategy for 2015-2016 trade show season. Work directly with marketing budget on best practices and placement of online advertising. Give input to website re-design and mobile optimization.