Ana Clarissa Ilagan
Marketing Specialist at IDC Asia/Pacific- Claim this Profile
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English Full professional proficiency
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Filipino Full professional proficiency
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Spanish Elementary proficiency
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Bio
Experience
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IDC Asia/Pacific
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Singapore
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Market Research
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1 - 100 Employee
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Marketing Specialist
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May 2022 - Present
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MWM Terminals, Inc.
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Philippines
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Ground Passenger Transportation
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1 - 100 Employee
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Corporate Affairs Officer
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Oct 2019 - May 2022
Primary Responsibilities: I. Internal Communications - Leads the development and release of monthly newsletters for the organization - Develops communication materials for events/townhall meetings/campaigns/announcements with the multimedia artist II. External Communications - Writes 1-2 Press Releases/Media Advisories per month - Develops stories and releases the stakeholders' newsletter every month - Writes radio scripts and talk points - Maintains the company's media database - Produces copy and content for various company collaterals III. Accounts Management - Builds strong relationship with stakeholders by providing support to other departments and business partners IV. Branding and Marketing - Ensures strict enforcement of brand guidelines within and outside the organization - Organizes annual marketing events and other marketing initiatives - Develops branding and marketing materials with the multimedia artist V. Digital Marketing - Leads social media marketing initiatives and management - Handles website development and updates - Executes mobile app updates VI. Others - Works/Reports directly with/to company executives and top management for various projects and initiatives - Leads the department's annual strategic planning and budgeting Show less
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Megawide Construction Corporation
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Philippines
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Construction
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700 & Above Employee
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Communications Officer
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Jan 2016 - Sep 2019
I. Branding/Marketing - Leads project management and task monitoring - Liaises with clients and partners for initiatives and marketing requirements - Liaises with suppliers for production requests II. Communications A. External - Writes press releases/media advisories, commentaries, radio script, website content, social media captions and copies, and advertorials/ad copies, among others B. Internal - Newsletter articles, company profile and brochures, other company collaterals (presentations, posters/announcements, e-mail releases, executive profiles, company brochures, site branding) C. Social Media - Overall management and content generation for the company's social media accounts - Leads the company's social media agency in handling Megawide's three social media accounts III. Events - Mounts marketing events/activations to help achieve certain business objectives - Serves as program head of certain events - Creates program brief and script IV. General Proofreading and Editing/Desk-based Research - Ensures the clarity of message and the consistency of quality in all company materials - Undertakes own research and due diligence Show less
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EY
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Corporate Communications Writer
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Jun 2014 - Oct 2015
Wrote press releases, copies for greeting cards and ads distributed within SGV/EY and on national newspapers Edited and proofread management letters, reports, powerpoint presentations, and client proposals Edited audio-visual presentations Assisted in and led corporate events Wrote press releases, copies for greeting cards and ads distributed within SGV/EY and on national newspapers Edited and proofread management letters, reports, powerpoint presentations, and client proposals Edited audio-visual presentations Assisted in and led corporate events
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Kohler Co.
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United States
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Manufacturing
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700 & Above Employee
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Editor in Chief/Copywriter
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Sep 2014 - Jan 2015
Wrote copies for ads and blog content Managed the social media content calendar Wrote copies for ads and blog content Managed the social media content calendar
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Tinig ng Plaridel
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CMC, UP Diliman
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News Writer
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Jan 2013 - Apr 2014
Covered events in and outside the University and wrote news stories published online or on print (Tinig ng Plaridel or TNP is the official publication of the College of Mass Communication, UP Diliman) Covered events in and outside the University and wrote news stories published online or on print (Tinig ng Plaridel or TNP is the official publication of the College of Mass Communication, UP Diliman)
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Freelance Writer
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Jan 2013 - Mar 2014
Wrote business articles and feature articles with topics provided by the client Wrote business articles and feature articles with topics provided by the client
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Pinoy Weekly
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Quezon City, Philippines
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Intern
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May 2013 - May 2013
Covered socio-political events, rallies, and press conferences Wrote news stories that were published online (pinoyweekly.org) Covered socio-political events, rallies, and press conferences Wrote news stories that were published online (pinoyweekly.org)
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VERA Files
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Quezon City, Philippines
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Intern
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Apr 2013 - Apr 2013
Pitched and researched about potential news stories Assisted the editors in writing news stories Pitched and researched about potential news stories Assisted the editors in writing news stories
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Education
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University of the Philippines Diliman
Bachelor's Degree, Journalism -
Far Eastern University
Bachelor's Degree, Mass Communication/Media Studies -
St. Scholastica's Academy - Marikina