Mawethu Soga
Head of Commercialization and Growth [Co-Founder] at Fixxr- Claim this Profile
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Xhosa Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Duduzile Mathabela
Mawetu is a pleasure to work. he is a visionary with heart and truly is what any organization and team needs to thrive.
Chad Hayhoe
Mawetu is a true leader in all senses of the word. He is passionate about positive change and this is shown through his passion for youth leadership and his optimistic view of South African and the African Continent. Mawetu is exceptional at managing and building people so that they can reach their goals and dreams. While rubbing shoulders with Mawetu I had the privilege of learning from his incredible public speaking ability, marketing mindset and his passion for entrepreneurship. Mawetu would be an asset to many organizations and I highly recommend him to future partners or employers.
Duduzile Mathabela
Mawetu is a pleasure to work. he is a visionary with heart and truly is what any organization and team needs to thrive.
Chad Hayhoe
Mawetu is a true leader in all senses of the word. He is passionate about positive change and this is shown through his passion for youth leadership and his optimistic view of South African and the African Continent. Mawetu is exceptional at managing and building people so that they can reach their goals and dreams. While rubbing shoulders with Mawetu I had the privilege of learning from his incredible public speaking ability, marketing mindset and his passion for entrepreneurship. Mawetu would be an asset to many organizations and I highly recommend him to future partners or employers.
Duduzile Mathabela
Mawetu is a pleasure to work. he is a visionary with heart and truly is what any organization and team needs to thrive.
Chad Hayhoe
Mawetu is a true leader in all senses of the word. He is passionate about positive change and this is shown through his passion for youth leadership and his optimistic view of South African and the African Continent. Mawetu is exceptional at managing and building people so that they can reach their goals and dreams. While rubbing shoulders with Mawetu I had the privilege of learning from his incredible public speaking ability, marketing mindset and his passion for entrepreneurship. Mawetu would be an asset to many organizations and I highly recommend him to future partners or employers.
Duduzile Mathabela
Mawetu is a pleasure to work. he is a visionary with heart and truly is what any organization and team needs to thrive.
Chad Hayhoe
Mawetu is a true leader in all senses of the word. He is passionate about positive change and this is shown through his passion for youth leadership and his optimistic view of South African and the African Continent. Mawetu is exceptional at managing and building people so that they can reach their goals and dreams. While rubbing shoulders with Mawetu I had the privilege of learning from his incredible public speaking ability, marketing mindset and his passion for entrepreneurship. Mawetu would be an asset to many organizations and I highly recommend him to future partners or employers.
Credentials
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Certified SAFe® 5 Product Owner/Product Manager
Scaled Agile, Inc.Jul, 2021- Nov, 2024
Experience
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Fixxr 👨🏾🔧
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South Africa
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Vehicle Repair and Maintenance
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1 - 100 Employee
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Head of Commercialization and Growth [Co-Founder]
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Apr 2018 - Present
As the Head of Commercialization and Growth, Mawetu is responsible for growing creative and mutually beneficial commercial partnerships, developing and implementing strategic growth to increase the adoption and penetration of Fixxr services that unlock value. This means that there needs to focus on storytelling to drive awareness and conversion of our services and how we are innovating better to serve our customers, partners, and cities. Mawetu is responsible for a scalable, well-controlled process to support timely and accurate financial and statutory reporting and ensure compliance with local tax regulations. Mawethu is a collaborative and strategic thinker who has grown teams, products, and scalable platforms in large and small organisations through periods of accelerated growth.
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Standard Bank South Africa
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Financial Services
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700 & Above Employee
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Client Solutions: Senior Solution Subject Matter Expert [Small Enterprises]
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Aug 2019 - Nov 2022
Contributed to company success by co-developing and implementing the client solutions strategy, plans and activities of the business product category. To gather customer insights, conduct analysis, redesign, development, monitoring, and measurement of outcomes for all iterations of the Client Journey. This included collaborating with stakeholders from various departments, product market research and segmentation, product analysis, design briefs, pricing strategies, product introductions, product improvements, cost reductions, sales support, and life cycle management.Selected Contributions:•Defined the products roadmap, strategy, feature specifications, and the development activities of a 30-person team in collaboration with business and technical stakeholders.•Researched, developed, launched, managed a highly robust and scalable, modern bulk payment product resulting in an R300m increase in payment volumes and a significant contributor to B2B acquisitions. Nominated for the Standard Bank Mark of Excellence award.•Collaborated on the development and implementation of a content strategy for the migration of customers to a new platform to overcome the implementation challenges to meet the pressing deadlines and guarantee long-lasting and successful product adoption.•Researched and designed a commercial model to make a return on investment from providing an API.
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Enterprise Development: Manager
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Aug 2017 - Aug 2019
I provide development, funding and market access to clients, communities, and organizations that were previously disadvantaged in the forms of targeted investments, transformational infrastructure and black business growth funding as outlined by the Financial Services Charter, December 1, 2017. I lead enterprise development solutions with corporate and investment banking clients with more than R1 B in turnover. Additionally, I manage Standard Bank’s enterprise development BB-BEE scorecard.Some of my contributions that make me most proud as an Enterprise Development Manager include:•Managed and invested more than R200m /$12,5m in funds directed to black-owned small businesses.•Collaborated with the Heads of Supplier Development, Enterprise Development, Product Economics and Business Lending, Business and Commercial Lending, and Transformation to achieve BB-BEE Enterprise and Supplier Development points; Acknowledged for a key role in securing BB-BEE Level 1 status for the bank.•Developed recapitalization strategy for black-owned businesses with localisation and import substitution capabilities in need of funding but lacking in collateral.•Implemented configuration of the minimum viable product of intelligent solution to analyse and interact with business customers seeking funding.•Compiled and organized investment analysis, market research and due diligence documentation materials for potential impact funding projects.
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Standard Bank Incubator : Business Development Manager
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May 2017 - Aug 2017
I designed, developed, and implemented solutions to support technology, digital, and design entrepreneurs in the Standard Bank Incubator through mentoring, coaching, and providing access to capital.My contributions included:• Leading, as a special executive directed project, Standard Bank’s investment in the Singularity University South Africa Summit. Represented the brand of Standard Bank, and the initiative for technological entrepreneurship, ensuring top-tier technology start-ups maximised their value from attending.• Managing and re-branding of SMME opportunity marketplace platform.• Working with entrepreneurs from ideation to acceleration stage in order to improve and refine the user experience of each business development programme.• Responsible for the Incubator brand identity and marketing which included designing the user experience and marketing materials.• Capturing, analysing, and reporting data for the SMME analytics platform which aims to assist facilitators benchmark business progress.
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Retail Enablement: Business Segment Analyst [Youth]
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Mar 2016 - Apr 2017
I developed and implemented short and long-range tactics to impact the millennial market in terms of customer acquisition, cross selling, migration, retention, and strategic pricing initiatives. I supported the Head of the Standard Bank Youth division to service and manage more than 800,000 customers with products and services tailored to the clientele.Some of my favourite contributions include:• Championing organisation wide programs to foster entrepreneurial thinking as an appointed member of the Millennial Movement team sponsored by the Chief Executive of Personal and Business Banking.• Collaborating on a cross-functional team, specifically tackling risk management challenges, to strategically develop provincial business strategies for newly appoint provincial executives.• Increasing youth product sales and exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach utilizing design thinking techniques and customer content creation methods resulting in cost savings and greater product activation metrics.• Planning and launching innovative, creative and effective communications campaigns, which resulted in Standard Bank being awarded Global Youth Marketing Awards 2018: Most Impactful Youth Campaign
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PBB Customer Channel Graduate Trainee: Business Banking
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Feb 2015 - Mar 2016
I built relationships with entrepreneurial clients by providing financial and analytical support to drive their business to grow in South Africa and abroad. I supported Business Managers and Account Executives to collaboratively manage portfolio of 300 business accounts ranging from R5 M to R20 M in annual turnover.Some contributions from this role include:• Collaborating to design and develop an application within WeChat, that drove Standard Bank staff to generate leads for the organisation.• Designed a platform to analyse data through advanced algorithms to provide customer insight; Implemented excel model to better analyse customer financials in relation to credit policies.• Discovering, designing, and developing an online origination process for customer acquisitions.
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Education
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2014 - 2015
Nelson Mandela Metropolitan University
Bachelor of Commerce (B.Com.) Honours, Business Management -
2009 - 2013
Nelson Mandela Metropolitan University
Bachelor of Commerce (BCom), Business Management, Economics
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