Assistant Influencer Marketing Manager

• Jan 2023 - Present

Senior Growth Marketing Associate

• Apr 2022 - Jan 2023

Growth Marketing Associate

• Apr 2021 - Apr 2022

Executive Trainee

• Aug 2020 - Apr 2021

- Strategic planning and execution on App platform membership retention and loyalty program, UXUI development, and external communication strategies.- Propose and implement KOL and KOC influencer partnerships with external PR agencies.- Develop and coordinate campaign-based platform exclusive events, to boost user engagement and exploration of the App.- Report directly to Company Director; real-time monitoring KPI dashboard to find causal inference insights.- Leading cross functional projects in an agile working environment.

Project Support Intern

• Jul 2020 - Aug 2020

Marketing Intern

• Jun 2018 - Jul 2019

As the Marketing Intern for SkinCeuticals UKI, some of my day-to-day responsibilities include: - Manage SkinCeuticals UK social media channels(Instagram and Twitter)to ensure a constant flow of locally created product images and user generated content to generate organic engagement. - Oversee the online content hub (educational articles), compile monthly e-newsletters, and work with creative agencies to produce product images for social media platforms, and to support external accounts such as dermatologists, medical spas and e-retailers. - Manage the creation, production and delivery of marketing materials including retail kits and POS.

Student Ambassador

• Dec 2016 - Jun 2018

Teaching Ambassador, Widening Participation Ambassador- Lead campus tours for sixth form UK students, answering questions about the course and university life in general.- Present Higher Education talks for UK students on how to get into the University, accommodation and placement options.

Data Administrator, Department of Marketing and Communications

• Mar 2017 - Jun 2017

Working at the department office to aid in data translation from 2017 UCAS Fairs to the university’s CRM database. Transferring student contacts and subject interests using Excel.

Sales Intern

• Jul 2017 - Aug 2017

During the course of the month-long internship, I learnt and experienced more than one could ever imagine, not only in the field of sales and management, but in terms of social aspects as well. I feel extremely honoured that I got to experience the day-to-day actions and happenings within an office environment. Furthermore, I had the chance to get a taste of the cultural norms in Dongguan and China. Dissecting the information absorbed in those weeks, the most valuable lesson learnt is the complexity of the paper making production process, and the structured step-by-step procedure from receiving orders to delivery and returns. In addition, watching and observing the way in which our sales supervisor communicate, negotiate and exchange information with their clients was a real eye opener. In the case of difficult clients, the positivity and patience conveyed from the supervisor was admirable indeed, especially when dealing with backlash from clients with regards to the discontinuation of several PMs, unable to meet the customers’ purchasing demands. Maintaining customer relationships is predominant to a successful enterprise, however a more imperative moral taken from this experience is learning the importance of keeping up to date on the know-how of competitors and the ever-changing market. I have learnt to understand that competitors are not always seen as a negative influence for the business, but rather a potential short-term solution for clients.

Administrative Intern

• Jul 2016 - Aug 2016

- Membership database integration and updating, with the purpose of rationalizing the future inputting process and record retention operations. - Data analysis on The Helena May’s member demographics and profile, to better understand their members’ interests and needs, and identification of any changes needed in its service offerings. - Membership database integration and updating, with the purpose of rationalizing the future inputting process and record retention operations. - Data analysis on The Helena May’s member demographics and profile, to better understand their members’ interests and needs, and identification of any changes needed in its service offerings.

Summer Intern

• Jul 2015 - Aug 2015

- Updating of customer database through customer calling and emails. - Inventory management and jewelry repair. - Streamlining of operating procedures. - Preparation for setting up and participating in the Annual Bazaar. - Updating of customer database through customer calling and emails. - Inventory management and jewelry repair. - Streamlining of operating procedures. - Preparation for setting up and participating in the Annual Bazaar.

Participant

• Sep 2014 - May 2015

As part of the inter-school competition, teams of 20 students participate across Hong Kong in running a business simulation. I held the position of Director of Finance for Island School. As head of Finance, I was in charge of recording costs and expenditures, creating break-even charts and data analysis for the final report and presentation, but also the creation of our stall for the Junior Achievement fair, where our jewellery products were being marketed. As part of the inter-school competition, teams of 20 students participate across Hong Kong in running a business simulation. I held the position of Director of Finance for Island School. As head of Finance, I was in charge of recording costs and expenditures, creating break-even charts and data analysis for the final report and presentation, but also the creation of our stall for the Junior Achievement fair, where our jewellery products were being marketed.