Sudharsanan Sampathkumar

Digital Content Coordinator at Star Rapid
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Languages
  • English -
  • Tamil -

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Credentials

  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    May, 2023
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    May, 2023
    - Nov, 2024
  • Project Management Post Graduate Certification
    Project Management Institute

Experience

    • China
    • International Trade and Development
    • 1 - 100 Employee
    • Digital Content Coordinator
      • Apr 2018 - Present

      Manage Star Rapid's YouTube channel by producing and uploading regular videos, following SEO best practices, designing clickable thumbnails and engaging with the viewers. This resulted in 458,000 additional channel views, 27% year over year increase in impressions and 81% increase in subscriber growth Create and manage several 15-60 seconds skippable YouTube Ads (Google Ads campaigns), which continues to result in 67 additional sales conversions on average per month, significant increase in web traffic and brand awareness. Each ad campaign is unique to the region it targets. Targeted regions include USA, Canada, UK, Australia and New Zealand Write, shoot, edit and publish regular videos including weekly chroma key videos for a LinkedIn tech web series, which continues to result in a substantial increase in leads, web traffic and brand awareness. Videos include manufacturing tours, product design tips, tutorials, company culture and many more Manage Star Rapid's official Instagram, Facebook and LinkedIn pages by posting engaging, fun and informational pictures, designs, short videos and updates, which results in an increase in brand awareness Manage critical and time sensitive ad hoc photography and design projects to aid in case studies, product shoots, and client visits. Design event banners, company-wide posters, Google Ads display banners, newsletter designs, instructional posters and website icons. Most recent project included designing and printing 56 A3 posters to demonstrate lean manufacturing principles and safety at workplace Show less

    • Canada
    • Media Production
    • Video Producer
      • Jul 2013 - Present

      Shot, edited and produced three different video commercials for a Zhongshan (Mainland China) based English pub. Shot in the span of three days using BMPCC 4K in Blackmagic RAW codec. Edited and colour graded in DaVinci Resolve Produce, write, narrate & edit a weekly documentary web series called The Journal of Things, on topics ranging from films to politics to science to spirituality. The series is now approved & listed on IMDb under TV series category. Journal of Things was also mentioned in the Nov/ Dec 2017 edition of Asimov’s Science Fiction Magazine Filmed and edited a promotional video for Bio Woman, an international art exhibit, the aim of which was to bring awareness to emerging women artists across the world and to attract new sponsors Wrote, filmed and edited a tourism documentary for the Town of Scarborough in Ontario, Canada on the lives of its people and its changing landscape Produced, filmed and edited a music video for The Classy Wrecks, a Toronto based ska band to promote their upcoming EP, Songs for the Extinct Wrote, produced, directed, filmed and currently editing a psychological thriller film entitled, The Shadow World, which on completion will be submitted to the Toronto International Film Festival, and the Wild Sound Film Festival among other festivals around the world Produce a wide range of digital marketing content including video commercials, social brand logos, SEO blog articles and graphic illustrations for various clients such as manufacturers, restaurateurs, indie music bands, property agents, actors and photographers Anticipate and resolve project issues regarding logistics, communication with clients, freelance teams and budget & scheduling estimates Show less

    • Content Marketer
      • Sep 2016 - Oct 2017

      Created and managed a Toronto based realtor’s website, social media accounts, photography & video production projects, brand campaigns and other digital marketing projects (SEO Blog Articles, Print Designs, Outdoor Marketing Campaigns, Newsletter & Brochure designs). Conceptualized, created and managed Starbucks Home Evaluation, Free Cruise for Listing & Avenue 151 Yorkville social media paid and organic ad campaigns, increasing brand awareness, website traffic and sales. Created and posted infomercials, property ads, live videos and updates across various social media platforms, websites and landing pages to create brand awareness, increase brand traffic and audience engagement. Wrote, shot and edited Walkthroughs with Michael, a web series showcasing various upscale condos, townhouses and apartments in Downtown Toronto for Sutton Realtor, Michael Roy. Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Content Producer - Video/ Photo
      • Sep 2016 - Oct 2017

      Produced short web videos and photographic content. Oversaw freelance productions for various social media platforms. Edited web videos and commercials on Final Cut Pro X, Adobe After Effects and Adobe Photoshop and was heavily involved in the post-production process. Wrote short skits, blogs, commercials and involved in pitching of new projects to clients. Created graphic illustrations using Adobe Illustrator and InDesign. Produced short web videos and photographic content. Oversaw freelance productions for various social media platforms. Edited web videos and commercials on Final Cut Pro X, Adobe After Effects and Adobe Photoshop and was heavily involved in the post-production process. Wrote short skits, blogs, commercials and involved in pitching of new projects to clients. Created graphic illustrations using Adobe Illustrator and InDesign.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Data Specialist (Contract)
      • Mar 2013 - Jul 2013

      Extracted and analyzed data from an extensive survey management database using Confirmit and MS Excel, and performed scheduled quality checks to prevent any unauthorized transfer of information. Extracted and analyzed data from an extensive survey management database using Confirmit and MS Excel, and performed scheduled quality checks to prevent any unauthorized transfer of information.

Education

  • Anna University
    Bachelor's degree, Mechanical Engineering
    2007 - 2011
  • Centennial College
    Post Graduate Certificate, Project Management
    2012 - 2013

Community

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