Experience

FollowUP Customer Experience

• Chile
• Software Development
• 1 - 100 Employee

• Sales Executive & KAM

  • Nov 2020 - Present

  • Conduct relevant and continuous research on the retail market for lead generation B2B SaaS clients in Spain and Europe, analyzing changes in consumer behavior, identifying technological trends, and seizing opportunities in the sector • Construct business plan for European international expansion and coordinate with international offices for strategic campaign building to expand client base in the retail sector• Meet leads and sales quarter targets through networking across different platforms online and offline• Coordinate with marketing departments from other FollowUP regions (Latin America and Asia) to analyze campaign effectiveness and provide a consistent omnichannel experience across international markets• Act as project head for events the company will participate in, specifically retail and technology conferences inside and outside of Spain to virtually and physically to showcase the company services to potential clients• Create and plan marketing content for media channels (LinkedIn, Instagram), including retail market insights & know-how, client testimonials, and events participation to build brand image in Europe• Assist in the analysis and presentation of the FollowUP Clinic, one aspect of the consultancy services FollowUP provides to clients, and FollowUP client success cases. Also includes language translations and data visualization



Una Weaves

• Retail Apparel and Fashion

• Chief Marketing Officer

  • 2018 - Nov 2020

  • Co-founder of "Una Weaves", a women's apparel brand, exclusively integrating handwoven Filipino fabric sourced from the Ilocos region into modern-day clothing• Created brand image and increased sales through offline and online platforms, producing gross sales amounting to approximately 5,000 USD within a month from launching• Maintained consistent brand experience through online channels (social media and the company's website) and offline channels (selling events and the clothing lines themselves).• Analyzed proper and up-to-date market research within 2-4 years on retail industry and reflected insights onto future communications campaigns• Developed healthy relationships with company stakeholders, leading to brand partnerships, strong client relations, and event bookings



Junior Fellowship for Financial Literacy

• Philippines
• Financial Services
• 1 - 100 Employee

• Vice President for Human Resources

  • Oct 2018 - Jun 2019

  • In charge of the human resources department at "JFel", an independent organization aimed at increasing the financial literacy of university students• Implemented an incentive campaign and empowered members to contribute unique skills and work in teams throughout year-long projects, solving organization's problem of low membership involvement and highlighting strengths of each member• Departmentalized the organizational membership structure through interviews and task delegation• Trained and recruited members best-suited for executive board member positions



MAD Concepts by ACTM

• Philippines
• Advertising Services
• 1 - 100 Employee

• External Relations Account Manager

  • 2015 - 2018

  • Supervised key clients and ensured top-notch services were provided by organization’s strategic managers and creative consultants• Recognized distinct talent required for three particular accounts and formed necessary team members who complemented each other's contributions and skills integral to a desired output • Supervised key clients and ensured top-notch services were provided by organization’s strategic managers and creative consultants• Recognized distinct talent required for three particular accounts and formed necessary team members who complemented each other's contributions and skills integral to a desired output