Creative Director

• Aug 2018 - Present

• Transformed the department from a “Creative Services” model to an “In-House Agency,” creating an opportunity for growth in the sense of additional creative work on large projects at a fraction of the  cost, better efficiency and superior brand knowledge• Helped initiate the development of a full-size digital department by developing in-house resources• Maximized efficiency by simplifying and standardizing the project review process• Rebuilt the entire Pennington Grass Seed product line to create a more consistent brand presence• Led the team in redesigning the Pennington Smart Seed packages with a net sales increase of +23%  compared to previous year• Developed partnership opportunities with Lowe’s, Home Depot, Walmart, and regional independent stores• Managed a team of 6-8 designers who successfully handle over 1,200 projects per year• Created branding workshops and developed brand strategies for multiple business units in the company• Participated in research on industry trends and consumer demand preferences

Creative Manager

• May 2016 - Aug 2018

Graphic Designer

• May 2011 - May 2016

Freelance Graphic Designer

• Sep 2003 - Aug 2018

Graphic Design Contractor

• Jun 2010 - Jan 2011

Graphic Artist

• Oct 2006 - Jan 2009

Graphic Designer

• Mar 2003 - Aug 2003

Graphic Artist

• May 2001 - Jun 2002