Experience

Mehler Vario System GmbH

• Germany
• Textile Manufacturing
• 1 - 100 Employee

• Head Of Digital Marketing

  • Jan 2022 - Present

  As Head of Digital Marketing for the MVS Group, I lead a team of digital experts and am responsible for: - Managing, organizing, and coordinating all activities related to digital platforms for the brands within the MVS Group. - Overseeing the international ecommerce shop which generates 7-figure revenue on a yearly basis. - Collaborating with superiors to plan and coordinate annual and quarterly budgets for digital marketing for all MVS Group brands. - Developing and implementing digital strategies in line with overall marketing strategies. - Managing SEO optimization and strategy for all MVS Group websites. - Planning, coordinating, and executing new digital projects, including the execution of a B2B platform for distributors. - Handling marketing email communication for MVS brands, including Klaviyo newsletter campaigns and marketing automation. - Providing strategic support for brands in developing and implementing strategies on social media channels. - Facilitating knowledge transfer and skill development in digital marketing across all MVS Group brands. - Coordinating and training digital marketing specialists within the MVS Group. - Collaborating and coordinating with relevant departments, as well as external digital agencies and designers. - Establishing and managing systems for analytics and reporting. Show less



Gajbica.si

• Slovenia
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder & Co-Owner

  • Apr 2014 - Present

  A co-owner and co-founder of a e-commerce company Gajbica.si, which employs more than 10 people and is one of the leading fruit, vegetables and other local products delivery e-shop company. We have more than 10.000 customers and we cooperate with more than 250 Slovenian companies. I manage all strategic digital marketing activities and I participate in all main business, financial and organizational decisions. My role covers also: - creating and implementing digital strategy of our e-commerce - setup and managing all web analytics - creating and optimizing all advertisement on different digital platforms - managing the overall operations and resources of a company Show less



Atlantic Grupa

• Croatia
• Manufacturing
• 700 & Above Employee

• • Jul 2021 - Jan 2022

  As the Head of Digital Marketing Solutions on a corporate level, I expertly led a team of digital professionals to implement cutting-edge digital tools, strategies and projects across all of Atlantic Grupa's brands. With a strong focus on driving business results, I worked closely with global industry leaders such as Google, Facebook, SAP, and Hootsuite to ensure that our digital initiatives were at the forefront of innovation and technology.One of my key accomplishments was successfully creating an integration process with SAP Marketing Cloud, which resulted in gaining over 800k contacts for further communication. Additionally, I optimized social community management using Hootsuite, across all of Atlantic Grupa's brands including Argeta, Cockta, Donat and others, in more than 20 markets. My leadership and strategic approach to digital marketing delivered measurable results and helped drive the success of Atlantic Grupa's brands. Show less

• • Aug 2019 - Jul 2021

  Atlantic Grupa is one of the largest regional food industries with the well known brands such as Argeta, Donat, Cockta, Barcaffe, Cedevita, Grand Kafa, Najlepše želje, Smoki etc ... I am a part of Central Marketing department and responsible for digital transformation and strategy on a corporative level for all of our strategic brands. I collaborate with our marketing, business development, and organizational departments and support our brands by leading, building and maintaining different projects which could help them to improve their presence in a digital world. Among other things, I am responsible for:- Creating and implementing corporative digital guidelines for our brands.- Implementing SAP marketing cloud and SAP customer data cloud into our digital ecosystem.- Creating a corporative shift from outbound to inbound marketing activities.- Managing implementation and adoption of our social media management & analytics platform. - Implementation and adoption of our social listening tool platform.- Supporting our media department with our corporate digital media planning and strategy.- Setting corporative KPI's in digital communications and digital media activities. - Helping Atlantic Grupa fully utilize new technologies. - Analyze metrics and monitor adoption project health.- Manage change programs from start to finish.- Supporting and mentoring different brands to create and utilize their digital strategy.- Educate, train, and teach staff or partners. - With our media agency I help to organize workshops directly with Facebook, Google and other partners... - Reporting to our board of executives on different digital project activities. Show less

• • Jan 2019 - Aug 2019

  I was responsible for Digital marketing strategy development and execution of Atlantic Grupa's international Strategic Business Unit Savory Spreads (Argeta). Argeta is one of the fastest growing and biggest brands of Atlantic Grupa which is present on more than 30 markets. My responsibilities for Argeta: - creating annual & long-term digital marketing strategy- web UX, CX & UI planning and optimization- inbound marketing tactics planning & executions on our digital channels- in-depth web analytics setup and monitoring- optimizing digital advertising on SM, DN, SEM and other channels (for more than 20 markets).- web & web based app development for different activities and campaigns- social media strategy implementation and management- improving our consumer database which includes personalized e-mail marketing automation with SAP Marketing Cloud - educating and mentoring our extended marketing teams about digital marketing, technology and best case studies.- Project management and communication with creative, digital and media agencies.Main objectives:- put Argeta brand on a digital map- improve retention of our users and relationship with our customers,- improve our owned media promotion- shift from outbound to inbound marketing activities,- gain quality organic and paid traffic with high conversion on a global level. Show less

• • Sep 2017 - Jan 2019

  - Creation and implementations of Argeta and Montana digital strategies.- Project lead and communication with creative and media agencies.- Educating extended marketing teams about digital marketing, technology and best case studies. (Digital Breakfast).- Monitoring the trends and disruptions in digital technology.- Improving and crafting better User Experience and user engagment on our owned platforms.- Optimizing digital strategy and results on Social Media, Display Network, and other channels (different markets). - Creating and improving internal web analytics and Business Intelligence model.- Preparing digital reports and insights from digital campaigns.- Working on important digital transformation projects for the whole international group Atlantic Grupa. Show less



Spletna postaja

• Slovenia
• IT Services and IT Consulting
• 1 - 100 Employee

• • Aug 2011 - Sep 2017

  Project management of web based projects. Coordination of our team of programmers and designers. Preparing concepts for websites and webshops, cooperating with agencies and consulting about user experience, design and content preperation.Successfully completed over 250 websites/webshops for medium and major clients. Some mayor clients: Telekom, Avto Triglav, CMT group, Uniforma d.o.o, Rojs, Peljhan, Prelesnik & partners law firm, Ministry of Agriculture and the Environment(Link), Publicis, Avtenta etc... Show less

• • Jun 2010 - Aug 2011