Digital Marketing Specialist

• Feb 2022 - Present

Account Executive

• Feb 2021 - Jan 2022

• Managing the whole online presence for clients and implementing digital campaigns, including social media, paid search, and display advertising. • Creating digital advertising and content strategies for clients, proposing monthly and quarterly media plans, budget allocation, and defining KPIs. • Planning and creating content for digital channels in accordance with defined strategies. • Analyzing campaign results using various tools such as Google Analytics, Google Ads, Business Manager, etc. • Monitoring of digital campaigns and their optimization according to defined KPIs. • Tracking recent trends in the industry and making suggestions for changes in the internal processes of the department, but also external for clients. Show less

Media Planner

• Oct 2018 - Sep 2020

• Full media support for clients (on a national & regional level) in terms of creating and implementing media strategies for client campaigns from retail, pharmaceutical, FMCG, and fashion industries. • Managing multiple clients' media investments and consulting on the media strategy improvement with the use of data-driven analysis. • Preparation of competition reports and research using software analysis tools for comparison strategic media investments of clients against key competitors in the industry. • Daily monitoring of new forms of advertising and innovation in existing media communication channels, with a focus on optimizing clients' plans for the specific target audience. Show less

Associate

• Jun 2016 - Sep 2018