Experience

Southern Cross Care (SA, NT & VIC) Inc

• Australia
• Hospitals and Health Care
• 300 - 400 Employee

• Digital Marketing Coordinator

  • May 2022 - Present

  • Responsible for planning and coordinating digital marketing activities for Southern Cross Care. • Collaborating with Marketing and Communications team to lead the organisation's digital portfolios, including websites, social media profiles, online directories and listing sites. • Coordinating digital marketing campaigns using tactics such as SEM, SEO, email marketing, content marketing, and retargeting. • Utilising databases, data management, and analysis tools to support direct marketing campaigns • Tracking and reporting on metrics and evaluating the performance of marketing and communications tactics. ➤ Implemented search engine optimisation (SEO) strategies such as keyword research, meta tags, and backlinks building, resulting in increased organic traffic in less than six months. Show less



Cafetto

• Australia
• Wholesale
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2021 - Feb 2022

  • Supervised promotion, packaging and product line design plans for 60+ countries and managed a team of two to create marketing materials in up to 15 languages. • Led diverse project teams, managed suppliers, and coordinated across multiple departments and international areas. • Developed and maintained a document register for all international marketing materials and organised international trade shows. • Oversaw media and operations budget, managed vendor relationships, negotiated technology partnerships and guided application development, infrastructure, and platform implementation. ➤ Strategised and developed the long-term strategic marketing plan while researching and proposing a branding campaign, including marketing assets, a new website, increasing social media traffic, business marketing and all advertisement materials. Show less



Booktogram

• Australia
• Book Publishing

• Digital Marketing Coordinator

  • Mar 2021 - Jun 2021

  • Developed marketing strategy and campaigns for a new brand in the ANZ market. • Created a marketing style guide for social media platforms including Facebook, Instagram, Tiktok and LinkedIn. • Worked with website agency to ensure design and performance met SEO and Adwords requirements. • Evaluated emerging technologies and brainstormed new growth opportunities for the business. • Assisted in designing EDMs for different audiences in line with a commercial calendar. ➤ Contributed to a 25% increase in efficiency in projects closure developing and delivering project procedures and processes for various creative tasks, defined project objectives and scopes, increasing efficiency for the whole marketing team. Show less



Lincoln College

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Jan 2020 - Mar 2021

  • Developed and implemented annual marketing and communication plan• Led project teams and coordinated across departments• Managed and led the planning, development and distribution of content across various platforms and monitored their effectiveness• Presented marketing strategies to the Board meetings and assisted in preparing for strategic challenges• Formulated marketing strategies, analysed data, identified areas of improvement and made recommendations.➤ Created and negotiated annual media plans for publication in regional newspapers, increasing media reach and frequency while reducing spending. Show less

• Marketing Coordinator

  • Aug 2018 - Dec 2019

  • Assisted in developing effective marketing campaigns, promotions, and events• Managed the development and distribution of campaigns across various platforms• Coordinated and managed daily tactical level of marketing campaigns with advertising agencies• Responsible for executing all internal and external communications• Managed the organisation's exposure at targeted events and expos➤ Planned and executed various strategic marketing campaigns supported by events in 2018-19 as part of the lead nurturing strategy for the interstate markets. Show less



Spellbound Leo Burnett

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2014 - Apr 2018

  • Built a high-performing, cross-disciplined team for improved customer experience• Developed and executed successful social media campaigns within budget and scope• Tracked and analysed data to optimise targeted campaigns with measurable ROI• Created post-mortems and point-of-view documents to track performance and key learnings• Collaborated with internal and external teams to develop a budget, manage vendors, negotiate partnerships, and guide development and implementation, resulting in improved performance.➤ Secured a three-year contract with Panasonic in 2015 - a key global client. Achieved a 175% increase in annual online sales the following year by utilising digital touchpoints. Show less

• Event Coordinator

  • Apr 2010 - Mar 2014

  • Oversaw operational delivery of various types of events.• Led a team to deliver exceptional functions for clients.• Ensured all details of functions were followed and met client expectations.• Coordinated with floor and kitchen teams for smooth event delivery.• Supervised delivery of hospitality services to maximise profitability for Trade Fairs and week-long events.• Recruited and supervised staff members, including induction and training.• Provided exceptional customer service by liaising directly with sales teams.➤ Achieved a 95% customer satisfaction rate year over year from various events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows and sales meets. Show less

• Head Of Business Operations

  • Mar 2007 - Apr 2010

  Advanced to Manager to direct and manage the Business Operations of Spellbound. Lead the business finance, planning, and accounting staff in areas of budgeting, reporting, forecasting program cost, subcontract establishment, financial analysis, forecasting trends, sales, controllable overhead, financial charts in support of Program Management Reviews (PMRs), generation/fact-finding/updating/negotiations of vendors' proposals, funding requirement analysis, and monthly EAC preparation and reviews. Manage a team of business finance, planning, and accounting staff. Show less



Self-employed

• Dhaka, Bangladesh

• Serial Entrepreneur

  • Apr 2007 - Apr 2018

  I have done it once, twice, or more: as serial entrepreneurs, I don’t fear embarking on new business ventures over and over again – sometimes successfully, sometimes not so much. But always with the sheer determination to make a mark of my own in the business world. I have done it once, twice, or more: as serial entrepreneurs, I don’t fear embarking on new business ventures over and over again – sometimes successfully, sometimes not so much. But always with the sheer determination to make a mark of my own in the business world.



Bondstein© Technologies Ltd.

• Bangladesh
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Co-Founder and Chief Executive Officer

  • Apr 2014 - Mar 2018

  Played the Superhero role by effectively managing the company's strategic development, filling the essential and varied roles daily by being a Leader, Figurehead, Visionary, Decider, Financial Analyst, Marketer, Customer Service Rep, People Manager, Grunt. That makes for much pressure, and for some, the effort was more hectic than it’s worth, but it certainly kept my job exciting and gave me greater insight into the actual mechanics of a business. So I just answered the question that wasn't asked. Show less