Sarah Afifi
Passenger Cars - Marketing Specialist at Mercedes-Benz Australia- Claim this Profile
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Bio
Chris Karamanov
I highly recommend Sarah Afifi for any career opportunities she may be pursuing. Sarah reported to me for her time at Carsales Pty Ltd, and during this time, she has consistently proven herself as a dedicated and talented employee. Sarah was an asset to our team in various capacities. She is extremely knowledgeable in her field, consistently up-to-date with industry trends, and always willing to take on new challenges. In addition to her exceptional work ethic, Sarah is a team player, who is always willing to lend a helping hand to her colleagues. Her positive attitude and approachable demeanor make her a pleasure to work with, and her ability to communicate and collaborate effectively are essential qualities in any team environment. I am confident that Sarah will excel in any professional setting she may find herself in, and I recommend her without reservation
Christine Verbovetski
I have the pleasure of working closely with Sarah in the Financial Services Marketing Team. Sarah is extremely knowledgeable in digital marketing and CRM, and has a great solutions focused attitude. She is extremely approachable and helpful, making her a great point of contact for those in surrounding departments and the Senior Leadership team. I thoroughly enjoy working with Sarah and would happily recommend her to anyone.
Chris Karamanov
I highly recommend Sarah Afifi for any career opportunities she may be pursuing. Sarah reported to me for her time at Carsales Pty Ltd, and during this time, she has consistently proven herself as a dedicated and talented employee. Sarah was an asset to our team in various capacities. She is extremely knowledgeable in her field, consistently up-to-date with industry trends, and always willing to take on new challenges. In addition to her exceptional work ethic, Sarah is a team player, who is always willing to lend a helping hand to her colleagues. Her positive attitude and approachable demeanor make her a pleasure to work with, and her ability to communicate and collaborate effectively are essential qualities in any team environment. I am confident that Sarah will excel in any professional setting she may find herself in, and I recommend her without reservation
Christine Verbovetski
I have the pleasure of working closely with Sarah in the Financial Services Marketing Team. Sarah is extremely knowledgeable in digital marketing and CRM, and has a great solutions focused attitude. She is extremely approachable and helpful, making her a great point of contact for those in surrounding departments and the Senior Leadership team. I thoroughly enjoy working with Sarah and would happily recommend her to anyone.
Chris Karamanov
I highly recommend Sarah Afifi for any career opportunities she may be pursuing. Sarah reported to me for her time at Carsales Pty Ltd, and during this time, she has consistently proven herself as a dedicated and talented employee. Sarah was an asset to our team in various capacities. She is extremely knowledgeable in her field, consistently up-to-date with industry trends, and always willing to take on new challenges. In addition to her exceptional work ethic, Sarah is a team player, who is always willing to lend a helping hand to her colleagues. Her positive attitude and approachable demeanor make her a pleasure to work with, and her ability to communicate and collaborate effectively are essential qualities in any team environment. I am confident that Sarah will excel in any professional setting she may find herself in, and I recommend her without reservation
Christine Verbovetski
I have the pleasure of working closely with Sarah in the Financial Services Marketing Team. Sarah is extremely knowledgeable in digital marketing and CRM, and has a great solutions focused attitude. She is extremely approachable and helpful, making her a great point of contact for those in surrounding departments and the Senior Leadership team. I thoroughly enjoy working with Sarah and would happily recommend her to anyone.
Chris Karamanov
I highly recommend Sarah Afifi for any career opportunities she may be pursuing. Sarah reported to me for her time at Carsales Pty Ltd, and during this time, she has consistently proven herself as a dedicated and talented employee. Sarah was an asset to our team in various capacities. She is extremely knowledgeable in her field, consistently up-to-date with industry trends, and always willing to take on new challenges. In addition to her exceptional work ethic, Sarah is a team player, who is always willing to lend a helping hand to her colleagues. Her positive attitude and approachable demeanor make her a pleasure to work with, and her ability to communicate and collaborate effectively are essential qualities in any team environment. I am confident that Sarah will excel in any professional setting she may find herself in, and I recommend her without reservation
Christine Verbovetski
I have the pleasure of working closely with Sarah in the Financial Services Marketing Team. Sarah is extremely knowledgeable in digital marketing and CRM, and has a great solutions focused attitude. She is extremely approachable and helpful, making her a great point of contact for those in surrounding departments and the Senior Leadership team. I thoroughly enjoy working with Sarah and would happily recommend her to anyone.
Credentials
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Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInFeb, 2023- Nov, 2024 -
Content Creation: Strategy & Tools
LinkedInJan, 2023- Nov, 2024 -
Event Planning Foundations
LinkedInJan, 2023- Nov, 2024 -
Marketing Analytics: Presenting Digital Marketing Data
LinkedInJan, 2023- Nov, 2024 -
Advertising on Facebook
LinkedInOct, 2022- Nov, 2024 -
Google Ads Essential Training
LinkedInOct, 2022- Nov, 2024 -
Power BI Beginner
NexacuSep, 2022- Nov, 2024 -
Microsoft Excel Advanced
Swinburne University of TechnologyDec, 2021- Nov, 2024 -
Microsoft Excel Intermediate
Swinburne University of TechnologyAug, 2021- Nov, 2024 -
Copywriting Essentials
ADMAJul, 2021- Nov, 2024 -
Google Analytics (Advanced)
GoogleOct, 2019- Nov, 2024 -
Google Analytics (Beginner)
GoogleOct, 2019- Nov, 2024 -
Google Analytics 360
GoogleOct, 2019- Nov, 2024
Experience
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Mercedes-Benz Australia
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Australia
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Automotive
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400 - 500 Employee
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Passenger Cars - Marketing Specialist
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May 2022 - Present
• Development and implementation of National Passenger Cars Campaigns. • Designer and Content Creator of the MBFS Marketing Newsletter. • MBFS Content creation for the Mercedes Me Magazine. • Management of e-commerce tools (agility calculator, simplicity calculator, finance calculator) •. Storyboard planning for hype tape / promotional videos. • 1:1 Marketing and Lifecycle Management (Welcome Communications & End of Contract Communications). • Event Management (Venue bookings, Branding, Registrations, Catering, Accomodation, Merchandise/Gifts, Agenda) • Reviewing and approving dealer network marketing material to ensure it is compliant with brand guidelines. • Building strong relationships with agency partners. • Management & distribution of POS to all Mercedes-Benz retailers across Australia. • Development of PPC strategies with media agency. Working Groups • Insights Program Launch • Salesforce Rollout • Mercedes Me Finance App Launch • Customer Crisis Response Group
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Toyota Motor Corporation Australia
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Australia
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Motor Vehicle Manufacturing
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700 & Above Employee
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Toyota Certified - Events & Communications
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Jan 2020 - May 2022
• Project lead for the Toyota Australia Under 25's Defensive Driving Program. • Copywriting of National Dealer Bulletins & Newsletters. • Coordination of National Dealer Sub Committee Events (Agenda, Presentation, Audio/Visuals, Minutes, Catering, Travel & Accommodation). • Management of the National Toyota Certified CX Portal & Survey. • Management and implementation of Dealer Incentive Programs. • Implemented and managed national campaigns focused on loyalty and retention. • Developed and communicated marketing plans, campaign results and project recommendations to senior management team. • Management and distribution of Point of Sale/Merchandise to the Dealer Network. • Budget forecasting & invoice management. Working Groups • Guest Experience • Reimagined Marketplace • Toyota Used Vehicle Portal
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carsales.com.au
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Australia
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Technology, Information and Internet
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500 - 600 Employee
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Performance Manager
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Aug 2018 - Dec 2019
• Managed a portfolio of clients, large franchised Dealers and independent small automotive businesses. • Developed and executed strategic plans to assist Dealers with increasing their market share and profitability. • Solution based selling for Carsales.com Products such as LiveMarket, Site Dynamics, Promote Bundles and RedBook.• Implemented paid media campaigns across Carsales.com • Conducted Quarterly Business Reviews for Dealerships.Working Groups • Salesforce CRM - Super Users
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Campaign Executive
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May 2018 - Sep 2018
• Optimised campaign performance through A/B testing and targeting/keywords updates. • Reported on paid media campaign performance to ensure clients could measure their ROAS.
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Digital Coordinator
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May 2017 - May 2018
• Created paid media campaigns on the ad server SAS, in line with the clients requested targeting, ad sizes and impressions.• Created Insertion Orders outlining advertising spend proposal for clients.•Briefed in creative agencies on behalf of clients to organise campaign material that was in line with their brand guidelines.
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Education
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2014 - 2017
Deakin University
Bachelor of Commerce, Commercial Law and Marketing -
2014 - 2015
Deakin University
Bachelor of Laws - LLB, Incomplete - Due to a change of career pathway -
2017 - 2017
Coventry University
UK Scholarship, Enterprise & Entrepreneurship -
2017 - 2017
Universitas Teknologi Yogyakarta
Workplace Integrated Learning Program - International Marketing
Community
