Matt Avery, MBA, MA
Global Digital Marketing Manager at Kensington- Claim this Profile
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Bio
I've had the privilege to work alongside Matt several times in the non-profit industry. Not only has he been a huge coach and mentor in my professional development, but he has also exceeded the expectations of the organization. What separates Matt from other prospects is his initiative, work behavior and dedication to succeed. Matt is nothing less than a huge asset to any field of opportunity.
Working with Matt was eye opening, he brings pure value to any environment he is part of. The professionalism of his work can be seen in his content and also in the way it is presented (Without a doubt the best way of presenting content that I have seen so far in a project). He also has a great balance when doing work by sharing his ideas but also being open to what everyone else brings to the table.
I've had the privilege to work alongside Matt several times in the non-profit industry. Not only has he been a huge coach and mentor in my professional development, but he has also exceeded the expectations of the organization. What separates Matt from other prospects is his initiative, work behavior and dedication to succeed. Matt is nothing less than a huge asset to any field of opportunity.
Working with Matt was eye opening, he brings pure value to any environment he is part of. The professionalism of his work can be seen in his content and also in the way it is presented (Without a doubt the best way of presenting content that I have seen so far in a project). He also has a great balance when doing work by sharing his ideas but also being open to what everyone else brings to the table.
I've had the privilege to work alongside Matt several times in the non-profit industry. Not only has he been a huge coach and mentor in my professional development, but he has also exceeded the expectations of the organization. What separates Matt from other prospects is his initiative, work behavior and dedication to succeed. Matt is nothing less than a huge asset to any field of opportunity.
Working with Matt was eye opening, he brings pure value to any environment he is part of. The professionalism of his work can be seen in his content and also in the way it is presented (Without a doubt the best way of presenting content that I have seen so far in a project). He also has a great balance when doing work by sharing his ideas but also being open to what everyone else brings to the table.
I've had the privilege to work alongside Matt several times in the non-profit industry. Not only has he been a huge coach and mentor in my professional development, but he has also exceeded the expectations of the organization. What separates Matt from other prospects is his initiative, work behavior and dedication to succeed. Matt is nothing less than a huge asset to any field of opportunity.
Working with Matt was eye opening, he brings pure value to any environment he is part of. The professionalism of his work can be seen in his content and also in the way it is presented (Without a doubt the best way of presenting content that I have seen so far in a project). He also has a great balance when doing work by sharing his ideas but also being open to what everyone else brings to the table.
Credentials
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Blanchard Management Essentials
Ken BlanchardNov, 2020- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleJan, 2018- Nov, 2024
Experience
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Kensington
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United States
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Computers and Electronics Manufacturing
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200 - 300 Employee
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Global Digital Marketing Manager
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Jul 2019 - Present
• Oversee website content for 23 regional websites that appear in 44 unique countries• Managed team that built and launched eight (8) regional websites - Brazil, Denmark, Czech Republic, Finland, Norway, Poland, Sweden, and Turkey• Increased blog traffic 10X through efficient process from 2018 to 2020 with an anticipated 15X increase in traffice from 2018 to 2021• Oversaw organic digital marketing of StudioDock campaign resulting in 50% increase in social media engagement & 103% increase in click-thrus, record daily visits to kensington.com, and 68% increase in Q1 site traffic vs. prior year• Built 24 Work Like a Pro campaign landing pages in eight (8) languages• Assisted the launch of dedicated eCommerce site for the US and Chile team• Increased organic US eCommerce acquisition traffic from ~18% to ~54% through a detailed cross-linking process• Overseen paid campaigns in the US, UK, and Chile with upwards of 4X industry standard for CTR. Campaigns reached 2-10X ROAS inclusive of Google Search, Display, and Shopping Ads• Collaborated with teams in the US and EMEA (14 total countries) to automate website B2B lead generation to Salesforce• Built Kensington's Google Tag Manager (~50 tags), Facebook Business Manager (US and UK), Google Merchant Center (US & Chile), Google Analytics with enhanced eCommerce (US & Chile), and Global Google Data Studio• Created a content marketing strategy to produce 40+ blogs per year, 400 social media posts per month, and a 90-day SEO initiative within the first two months of being hired.
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Elisha Consulting
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Freelancer
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May 2015 - Present
• Oversaw data analytics, digital campaigns, and front-end website development for a division of a public company with $1.9 billion in revenue.• Oversaw digital campaigns in the technology industry with a $15,000 monthly budget that resulted in a CTR of 3.20 - 11.95% and CPC of $0.88 - 4.42 (metrics refer to multiple campaigns).• Acted as a fractional Director of Marketing for a $30 million mid-sized business service company.• Built over 20 websites for businesses in Houston, San Antonio, San Mateo, and Atlanta using Episerver, LightCMS, WordPress, Squarespace, and Shopify. • Created an automated online quoting system for a B2B company that resulted in average annual savings of $200,000 by reducing overtime hours. • Spent time as Interim Director of Marketing for international non-profit. • Developed organizational systems and a comprehensive marketing strategy for a $30m employee benefits firm. • Built a website and go-to-market strategy for a technology startup.• Built a technology start-up company’s business model, marketing plan, and go-to-market strategy. • Wrote an investment plan, term sheet, and slide deck for a technology company in a $10m funding round. • Developed a business plan and financial model for a gourmet candy start-up.• Researched and wrote a business plan and marketing strategy for a company in the outdoor industry.
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University of Houston
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United States
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Higher Education
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700 & Above Employee
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Adjunct Instructor
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Jan 2011 - May 2015
• Instructed four core undergraduate Anthropology courses with approximately 350 students a year where I challenged students to think broadly about culture and how they can positively impact the world
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Houston Community College
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United States
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Higher Education
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700 & Above Employee
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Adjunct Instructor
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2013 - 2014
• Adjunct Instructor for Anthropology 2301, Introduction to Physical Anthropology
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Coreluv International
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Marketing
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2009 - 2014
Fundraising Coordinator • Raised $500,000 for orphan care in Haiti through fundraising events and digital marketing campaigns• Developed, organized, and oversaw inaugural Gala which profited $105,000 delivering 150% of target• Created and oversaw first crowd funding project “The Nehemiah Project” which raised $28,000 achieving 112% of goal• Managed over 60 fundraising events and created fundraising procedure guidelines for all Coreluv events and campaigns• Created and monitored “Gifts of Luv” website and online catalog; took orders, marketed items, set product prices, and tracked inbound and outbound merchandise• Utilized Google Analytics and focus group data to analyze website traffic flow, reach, target market, and ideal types and timing of posts• Developed digital newsletter; analyzed and tracked open, click, bounce rates and subscribers, to identify effective newsletter processes for strategic communication to Coreluv followersSocial Media Coordinator • Increased social media reach by 400% by implementing effective social media strategies including automated posts, analyzing Google and Facebook analytics, and meeting the demand of target audience• Utilized keyword analysis to evaluate survey responses to develop standardized social media processes and style guideVolunteer Coordinator • Developed 30 volunteers by building relationships and teaching them how to become effective leaders• Trained new staff member to take over volunteer coordinator position through mentorshipSummer Internship Coordinator • Interviewed, selected, trained, and oversaw 20 summer interns in Haiti for leadership development• Led intern projects in Haiti during the summer of 2013 and 2014; including construction and leading short-term mission trips• Trained new staff member to take over internship coordinator position through collaboration to create yearly internship timeline and intern responsibility guideline packet
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Baylor University
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United States
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Higher Education
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700 & Above Employee
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Head Personal Trainer
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2005 - 2008
• Created customized fitness plans and led clients to their fitness goal• Acquired leads and sold training sessions with a 90% close rate• Developed new personal training hires through shadowing and mentor program
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Education
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2014 - 2016
University of Houston, C.T. Bauer College of Business
Master of Business Administration (MBA), 3.9/4.0 -
2010 - 2012
University of Houston
MA, Anthropology -
2005 - 2007
Baylor University
Bachelor's degree, Anthropology
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