Curtis P. Hansen
Vice President of Marketing at Lakeview Farms- Claim this Profile
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Bio
Mark Berry
It is a privilege to recommend Curtis Hansen. I worked with Curtis for 4 1/2 years at Indiana Packers Corporation. He quickly established marketing as a relevant business function in an organization with virtually no marketingexpertise. Leveraging data-driven insights, Curtis singlehandedly identified key gaps, created highly impactful business strategies and initiatives, and leveraged data to quantify the impact of his efforts. In a company with no prior marketing expertise, Curtis was instrumental in laying the foundation required and engaging relevant stakeholders in the work required to effect the changes needed. In an organization where cross functional collaboration was rare, Curtis built the bridges necessary to move the business and deliver significantly improved business outcomes. For an organization that values integrity, emphasizes accountability, fosters collaboration, and demands quantifiable results, Curtis has what is required of a leader and will deliver what is necessary for the organization to succeed. It was a privilege to work with Curtis. I learned a great deal from him during our time working together.
Patrick Nycz
I always feel Curtis Hansen is a few steps ahead of the pack. I've had the distinct pleasure of witnessing his strategic leadership as he challenged my marketing firm to help build brands and grow market share at Indiana Packers Corporation. Curtis has cracked the code for bringing out the best in a team with his collaborative, inclusive style and outstanding communication skills while setting a high bar for results-driven marketing and sales expectations. To say my team learned a lot from Curtis is an understatement. Curtis transformed how my firm approached the business and is the lead catalyst for my drive to create a firm that creates ROI-driven integrated marketing on a national scale. With a long list of enviable accomplishments in his prior CPG brand marketing roles, Curtis set the precedence for excellence as the first Director of Marketing for Indiana Packers Corporation. Therefore, no one was surprised to see Curtis promoted to Vice President of Sales and Marketing, where his leadership and vision will make an even more significant positive impact on the business. I am confident that Curtis will elevate any business lucky enough to have him on its team.
Mark Berry
It is a privilege to recommend Curtis Hansen. I worked with Curtis for 4 1/2 years at Indiana Packers Corporation. He quickly established marketing as a relevant business function in an organization with virtually no marketingexpertise. Leveraging data-driven insights, Curtis singlehandedly identified key gaps, created highly impactful business strategies and initiatives, and leveraged data to quantify the impact of his efforts. In a company with no prior marketing expertise, Curtis was instrumental in laying the foundation required and engaging relevant stakeholders in the work required to effect the changes needed. In an organization where cross functional collaboration was rare, Curtis built the bridges necessary to move the business and deliver significantly improved business outcomes. For an organization that values integrity, emphasizes accountability, fosters collaboration, and demands quantifiable results, Curtis has what is required of a leader and will deliver what is necessary for the organization to succeed. It was a privilege to work with Curtis. I learned a great deal from him during our time working together.
Patrick Nycz
I always feel Curtis Hansen is a few steps ahead of the pack. I've had the distinct pleasure of witnessing his strategic leadership as he challenged my marketing firm to help build brands and grow market share at Indiana Packers Corporation. Curtis has cracked the code for bringing out the best in a team with his collaborative, inclusive style and outstanding communication skills while setting a high bar for results-driven marketing and sales expectations. To say my team learned a lot from Curtis is an understatement. Curtis transformed how my firm approached the business and is the lead catalyst for my drive to create a firm that creates ROI-driven integrated marketing on a national scale. With a long list of enviable accomplishments in his prior CPG brand marketing roles, Curtis set the precedence for excellence as the first Director of Marketing for Indiana Packers Corporation. Therefore, no one was surprised to see Curtis promoted to Vice President of Sales and Marketing, where his leadership and vision will make an even more significant positive impact on the business. I am confident that Curtis will elevate any business lucky enough to have him on its team.
Mark Berry
It is a privilege to recommend Curtis Hansen. I worked with Curtis for 4 1/2 years at Indiana Packers Corporation. He quickly established marketing as a relevant business function in an organization with virtually no marketingexpertise. Leveraging data-driven insights, Curtis singlehandedly identified key gaps, created highly impactful business strategies and initiatives, and leveraged data to quantify the impact of his efforts. In a company with no prior marketing expertise, Curtis was instrumental in laying the foundation required and engaging relevant stakeholders in the work required to effect the changes needed. In an organization where cross functional collaboration was rare, Curtis built the bridges necessary to move the business and deliver significantly improved business outcomes. For an organization that values integrity, emphasizes accountability, fosters collaboration, and demands quantifiable results, Curtis has what is required of a leader and will deliver what is necessary for the organization to succeed. It was a privilege to work with Curtis. I learned a great deal from him during our time working together.
Patrick Nycz
I always feel Curtis Hansen is a few steps ahead of the pack. I've had the distinct pleasure of witnessing his strategic leadership as he challenged my marketing firm to help build brands and grow market share at Indiana Packers Corporation. Curtis has cracked the code for bringing out the best in a team with his collaborative, inclusive style and outstanding communication skills while setting a high bar for results-driven marketing and sales expectations. To say my team learned a lot from Curtis is an understatement. Curtis transformed how my firm approached the business and is the lead catalyst for my drive to create a firm that creates ROI-driven integrated marketing on a national scale. With a long list of enviable accomplishments in his prior CPG brand marketing roles, Curtis set the precedence for excellence as the first Director of Marketing for Indiana Packers Corporation. Therefore, no one was surprised to see Curtis promoted to Vice President of Sales and Marketing, where his leadership and vision will make an even more significant positive impact on the business. I am confident that Curtis will elevate any business lucky enough to have him on its team.
Mark Berry
It is a privilege to recommend Curtis Hansen. I worked with Curtis for 4 1/2 years at Indiana Packers Corporation. He quickly established marketing as a relevant business function in an organization with virtually no marketingexpertise. Leveraging data-driven insights, Curtis singlehandedly identified key gaps, created highly impactful business strategies and initiatives, and leveraged data to quantify the impact of his efforts. In a company with no prior marketing expertise, Curtis was instrumental in laying the foundation required and engaging relevant stakeholders in the work required to effect the changes needed. In an organization where cross functional collaboration was rare, Curtis built the bridges necessary to move the business and deliver significantly improved business outcomes. For an organization that values integrity, emphasizes accountability, fosters collaboration, and demands quantifiable results, Curtis has what is required of a leader and will deliver what is necessary for the organization to succeed. It was a privilege to work with Curtis. I learned a great deal from him during our time working together.
Patrick Nycz
I always feel Curtis Hansen is a few steps ahead of the pack. I've had the distinct pleasure of witnessing his strategic leadership as he challenged my marketing firm to help build brands and grow market share at Indiana Packers Corporation. Curtis has cracked the code for bringing out the best in a team with his collaborative, inclusive style and outstanding communication skills while setting a high bar for results-driven marketing and sales expectations. To say my team learned a lot from Curtis is an understatement. Curtis transformed how my firm approached the business and is the lead catalyst for my drive to create a firm that creates ROI-driven integrated marketing on a national scale. With a long list of enviable accomplishments in his prior CPG brand marketing roles, Curtis set the precedence for excellence as the first Director of Marketing for Indiana Packers Corporation. Therefore, no one was surprised to see Curtis promoted to Vice President of Sales and Marketing, where his leadership and vision will make an even more significant positive impact on the business. I am confident that Curtis will elevate any business lucky enough to have him on its team.
Experience
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Lakeview Farms
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Food and Beverage Manufacturing
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100 - 200 Employee
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Vice President of Marketing
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Feb 2023 - Present
Lakeview Farms is a leading manufacturer of fresh and convenient retail dips, desserts, and specialty products, including the #1 fresh salsa brand in the country, hummus products, and sweet treats. Lakeview Farms is a leading manufacturer of fresh and convenient retail dips, desserts, and specialty products, including the #1 fresh salsa brand in the country, hummus products, and sweet treats.
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Indiana Packers Corporation
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United States
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Food and Beverage Manufacturing
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300 - 400 Employee
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Vice President Sales and Marketing
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Apr 2021 - Feb 2023
I lead a team of 35+ individuals, including a national sales organization, a marketing brand team, customer service groups, and pricing & supply chain positions. My direct responsibility is to lead the sales and marketing of our consumer packaged, processed portfolio, made up of a national brand, Kentucky Legend, #1 in its category, regional brands, and a foodservice portfolio of global and national powerhouse customers.
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Director Sales and Marketing
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Dec 2019 - Mar 2021
As both the Director of Marketing and Sales, I carefully balanced the launch of two new product platforms, creating and executing the marketing strategy, while leading the sales organization through the selling process. Working closely with the brand team, we saw exponential growth and development of each team member. We expanded our use of syndicated data tools, leveraged market research, and built some of the best sales presentations the organization had seen.
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Director of Marketing
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Aug 2016 - Dec 2019
I joined IPC as the companies first true marketing leader, and was tasked with creating and building a strategic marketing plan, building and growing the brands, and launching new products. I played a key role in the M&A of Specialty Foods Group, and immediately took on leadership of their six person marketing team.
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Wells Enterprises
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Food and Beverage Manufacturing
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700 & Above Employee
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Senior Director of Marketing
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Sep 2014 - Aug 2016
Directed this $2B family-owned company's flagship brand, Blue Bunny Ice Cream. After driving a national search for a new advertising agency and packaging design firm, I led a successful relaunch of the brand. Driven by consumer insights we changed the brand architecture, drove a complete package overhaul, and rebuilt the product portfolio. While in this role the company posted three consecutive years of double digit sales growth.
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Director of Walmart Customer Team
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Feb 2013 - Sep 2014
Led the company's Walmart sales and marketing team of 12. At the time we were Walmart's largest ice cream manufacturer, with Walmart's #1 ice cream brand. As the Team Lead I had full responsibility for all critical business functions: sales and marketing, business analytics, category management, and supply chain. We posted 10% revenue growth in 2014 and 16% in 2015.
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Senior Manager Category Development
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Jul 2011 - Feb 2013
Led a team of 7 in company-wide sales and marketing analytics, resulting in new distribution with key accounts in all channels. I championed category management alignment with sales and marketing across the organization, including playing an integral role in training teams in an insight based, category management, selling approach.
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Marketing Manager
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Jul 2007 - Jul 2011
As a brand manager, I launched a number of new products, including a first-to-market, all-natural segment. I executed national media campaigns, led agencies through creative briefs, drove cross-functional teams, and achieved 19% average revenue growth. During this time I gained a deep understanding of better-for-you insights and drivers within all food categories and channels.
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Mrs. Fields Famous Brands
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Food and Beverage Services
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100 - 200 Employee
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Brand Manager
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Jun 2005 - May 2007
In this General Management style role, I grew revenue 5% by renovating the brand and launching a completely new store look and design. We tightened the communication strategy and improved overall product quality. I led the national launch of innovative products into over 400 franchisee owned stores. In this General Management style role, I grew revenue 5% by renovating the brand and launching a completely new store look and design. We tightened the communication strategy and improved overall product quality. I led the national launch of innovative products into over 400 franchisee owned stores.
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Hormel Foods
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United States
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Manufacturing
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700 & Above Employee
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Product Manager
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Apr 2001 - May 2005
I was the product manager for all Hormel branded deli products. I met with and partnered with dozens of deli owners across the country, expanding distribution of Hormel deli products and sharing programs to increase velocity and sales. I took over the launch of the hugely successful Hormel Party Tray's, and led national trade show initiatives, creating a venue for the Deli team to connect with key customers. I was the product manager for all Hormel branded deli products. I met with and partnered with dozens of deli owners across the country, expanding distribution of Hormel deli products and sharing programs to increase velocity and sales. I took over the launch of the hugely successful Hormel Party Tray's, and led national trade show initiatives, creating a venue for the Deli team to connect with key customers.
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Education
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2000 - 2001
University of Utah - David Eccles School of Business
MBA, Marketing -
University of Utah - David Eccles School of Business
Bachelor of Science (BS), Finance, General
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