Experience

GoodIdea Media

• China
• Advertising Services
• 1 - 100 Employee

• Founder/CEO

  • Mar 2012 - Present

  Start up Goodidea Media, a boutique digital agency focusing on providing full circle digital communications and marketing service for travelling,internet, FMCG , medical and fashion industry clients. We provide consumer survey and analysis,digital strategy and executions. Start up Goodidea Media, a boutique digital agency focusing on providing full circle digital communications and marketing service for travelling,internet, FMCG , medical and fashion industry clients. We provide consumer survey and analysis,digital strategy and executions.



MSLGROUP China

• Public Relations and Communications Services
• 1 - 100 Employee

• Digital marketing Director

  • Jun 2008 - May 2012

  ■Be responsible for providing digital strategy and implementation offerings for global clients such as Singapore Tourism Board, IKEA, PUMA, Sprite, BMS, P&G, Nescafe. The offerings include digital communications strategy planning and development, consumer online behavior survey and analysis, big scale digital campaign planning and implementation( includes SEM, weibo, SNS, LBS, BBS, BLOG, MOBILE APP), website setup, maintenance and promotion, SEO&SEM.■Lead a team of 10+ staff, in charge of team management and grow up.■40% role in new business development and thought leadership building. ■author of Whitepaper < How to build a "A" brand weibo>■Won 2011 Stevie Global Awards with Singapore Tourism Board Rebranding Digital Campaign.



Sohu.com

• China
• Technology, Information and Internet
• 400 - 500 Employee

• Product manager

  • Mar 2005 - May 2008