Lauren Shepherd

Content Officer at Black Country Chamber of Commerce
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Contact Information
us****@****om
(386) 825-5501
Location
Telford, England, United Kingdom, UK

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Stuart Squire

It was my pleasure to mentor Lauren during her final year at the University of Wolverhampton. She was totally focussed on gaining a first class degree with the ambition of eventually obtaining a senior management position. I have no hesitation in giving her a strong recommendation.

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Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Content Officer
      • Jan 2023 - Present

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Assistant
      • Jun 2019 - Jan 2023

      Create and deliver successful multi-channel campaigns to a range of target audiences to help drive the business forward and achieve growth objectives. • Maintain and manage social media accounts, creating and scheduling engaging content to reach target audience and build social relationships. • Create and monitor social media advertising campaigns. • Creating and monitoring PPC campaigns using Google Ads. • Effectively use Wordpress to maintain and update website pages to improve user experience whilst implementing SEO strategies to ensure maximum site performance and exposure. • Email marketing: design and distribute email campaigns using Campaign Monitor. Producing monthly newsletters and various mail shots to effectively capture the attention of the intended audience. • Effectively monitor and cleanse new and existing mailing list subscribers adhering to GDPR protocols. • Responsible for creation and distribution of the Social Impact Report and Lending Analysis. • Analyse and report on current marketing activity to continuously adapt and improve performance. • Media creation: use design software (Canva) to create a range of static and animation artwork for use across all marketing channels and produce video content to showcase customer stories and key business messages. • Work closely and build business relationships with clients, partners and stakeholders to achieve business objectives. Including but not limited to: web developers, PR agency, funding partners, members and customers. • Responsible for the launch and growth of the BCRS blog. Creating compelling content to inform and educate the business community on key issues and challenges. Significant growth has lead to blog content accounting for 18% of website entry traffic over the last six months (April – October 2022). • Organise, promote and host an array of events alongside the business development team including corporate dining events, charity events and small-scale networking events. Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Student
      • Sep 2016 - May 2019

      1st class Business Management (Enterprise) degree with honours. This was achieved through dedication and hard work. I have supported myself through university by working in demanding customer facing roles and in doing so, gained valuable customer experience. I also participated in a university mentoring scheme run by the Institute of Directors locally and gained some valuable practice tips on how best to hit the ground running. 1st class Business Management (Enterprise) degree with honours. This was achieved through dedication and hard work. I have supported myself through university by working in demanding customer facing roles and in doing so, gained valuable customer experience. I also participated in a university mentoring scheme run by the Institute of Directors locally and gained some valuable practice tips on how best to hit the ground running.

Education

  • University of Wolverhampton
    Bachelor's degree, Business Management (Enterprise)
    2016 - 2019
  • Telford College of Arts and Technology
    BTEC Extended Diploma, Travel and Tourism
    2014 - 2016
  • Lakeside Academy
    GCSE, 13 subjects including English and Maths
    2008 - 2013

Community

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