Chris Winstanley

Head of Revenue at Phoenix Health & Safety
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Contact Information
us****@****om
(386) 825-5501
Location
Great Malvern, England, United Kingdom, UK
Languages
  • Spanish -
Skills

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5.0

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James Wilson

Chris constantly amazed me with his business insight and creative approaches to solving problems. His abilities in leadership makes him view solutions instead of problems. Working at Movehut was most challenging, and he battled the impediments. Chris will find a way to weather any storm with a smile. He definitely shines in a a hectic environment. Definitely worth recommending.

Anderson (Andy) Kawamoto

Chris is a great person and a brilliant professional! I've learned a lot with him about marketing, digital marketing, entrepreneurship and startups! It was a pleasure to work with him! One of the best work mates I've made in life!

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Credentials

  • Advanced Certificate in Marketing
    CIM | The Chartered Institute of Marketing
    Sep, 2004
    - Nov, 2024

Experience

  • Phoenix Health & Safety
    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Head of Revenue
      • Feb 2021 - Present

      Phoenix is a leading Health and Safety training and consultancy provider backed by Midven. I look after Marketing, Sales, International and Web Dev.

    • Head Of Marketing
      • Feb 2020 - Apr 2021

      Phoenix is a leading Health & Safety training provider backed by Midven Capital. My role is to help the CEO scale the business with improved marketing, CRO and international expansion.

  • HomeServe UK
    • United Kingdom
    • Insurance
    • 700 & Above Employee
    • Marketing Contractor
      • Sep 2018 - Apr 2019

      Homeserve is the UK’s leading home assistance insurer and a FTSE 250 company Responsibilities: • Building out a digital marketing strategy and actionable plan to launch product • Developing product offering and web UX to maximize conversion • Launching SEM, building out SEO and launching on time, on budget Achievements: • Produced marketing strategy, plan and budget – signed off by stakeholders • Developed on/offline marketing collateral and built out channel… Show more Homeserve is the UK’s leading home assistance insurer and a FTSE 250 company Responsibilities: • Building out a digital marketing strategy and actionable plan to launch product • Developing product offering and web UX to maximize conversion • Launching SEM, building out SEO and launching on time, on budget Achievements: • Produced marketing strategy, plan and budget – signed off by stakeholders • Developed on/offline marketing collateral and built out channel mix • Launched marketing channels and exceeded initial revenue/CPA plan • Produced accurate conversion tracking and reporting and iterated UX Show less Homeserve is the UK’s leading home assistance insurer and a FTSE 250 company Responsibilities: • Building out a digital marketing strategy and actionable plan to launch product • Developing product offering and web UX to maximize conversion • Launching SEM, building out SEO and launching on time, on budget Achievements: • Produced marketing strategy, plan and budget – signed off by stakeholders • Developed on/offline marketing collateral and built out channel… Show more Homeserve is the UK’s leading home assistance insurer and a FTSE 250 company Responsibilities: • Building out a digital marketing strategy and actionable plan to launch product • Developing product offering and web UX to maximize conversion • Launching SEM, building out SEO and launching on time, on budget Achievements: • Produced marketing strategy, plan and budget – signed off by stakeholders • Developed on/offline marketing collateral and built out channel mix • Launched marketing channels and exceeded initial revenue/CPA plan • Produced accurate conversion tracking and reporting and iterated UX Show less

  • Packt
    • United Kingdom
    • E-Learning Providers
    • 500 - 600 Employee
    • Head of Direct Training
      • May 2017 - May 2018

      Packt is one of the largest IT publishing houses in the UK, employing >500 people Responsibilities: • Researching the online IT training market and advising on product/market fit • Influencing and negotiating with internal stakeholders to get prioritisation • Designing, building and launching a new CMS based online training proposition • Managing the full product P&L through to launch and break-even revenue Achievements: • Built new suite of digital training… Show more Packt is one of the largest IT publishing houses in the UK, employing >500 people Responsibilities: • Researching the online IT training market and advising on product/market fit • Influencing and negotiating with internal stakeholders to get prioritisation • Designing, building and launching a new CMS based online training proposition • Managing the full product P&L through to launch and break-even revenue Achievements: • Built new suite of digital training products with minimal capital outlay • Planned and executed digital marketing channels to sell training courses • Built advocacy amongst traditional book learners who migrated to digital • Launched, grew to $XXk /month recurring revenue and handed over Show less Packt is one of the largest IT publishing houses in the UK, employing >500 people Responsibilities: • Researching the online IT training market and advising on product/market fit • Influencing and negotiating with internal stakeholders to get prioritisation • Designing, building and launching a new CMS based online training proposition • Managing the full product P&L through to launch and break-even revenue Achievements: • Built new suite of digital training… Show more Packt is one of the largest IT publishing houses in the UK, employing >500 people Responsibilities: • Researching the online IT training market and advising on product/market fit • Influencing and negotiating with internal stakeholders to get prioritisation • Designing, building and launching a new CMS based online training proposition • Managing the full product P&L through to launch and break-even revenue Achievements: • Built new suite of digital training products with minimal capital outlay • Planned and executed digital marketing channels to sell training courses • Built advocacy amongst traditional book learners who migrated to digital • Launched, grew to $XXk /month recurring revenue and handed over Show less

  • Movehut
    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Interim Marketing / Product Director
      • Jan 2016 - Jan 2017

      Movehut is a commercial property portal similar to Rightmove but for commercial Responsibilities: • Leading product and marketing to improve portal experience and performance • Refreshing tired marketing channels to improve repeat usage and reduce CPA • Developing a compelling proposition for commercial agents who wished to advertise Achievements: • Rebuilt 300k word PPC account and changed SEO strategy to halve cost per visit • Designed new CRM sales funnel to… Show more Movehut is a commercial property portal similar to Rightmove but for commercial Responsibilities: • Leading product and marketing to improve portal experience and performance • Refreshing tired marketing channels to improve repeat usage and reduce CPA • Developing a compelling proposition for commercial agents who wished to advertise Achievements: • Rebuilt 300k word PPC account and changed SEO strategy to halve cost per visit • Designed new CRM sales funnel to convert leads from agents and built to £XXk MRR Show less Movehut is a commercial property portal similar to Rightmove but for commercial Responsibilities: • Leading product and marketing to improve portal experience and performance • Refreshing tired marketing channels to improve repeat usage and reduce CPA • Developing a compelling proposition for commercial agents who wished to advertise Achievements: • Rebuilt 300k word PPC account and changed SEO strategy to halve cost per visit • Designed new CRM sales funnel to… Show more Movehut is a commercial property portal similar to Rightmove but for commercial Responsibilities: • Leading product and marketing to improve portal experience and performance • Refreshing tired marketing channels to improve repeat usage and reduce CPA • Developing a compelling proposition for commercial agents who wished to advertise Achievements: • Rebuilt 300k word PPC account and changed SEO strategy to halve cost per visit • Designed new CRM sales funnel to convert leads from agents and built to £XXk MRR Show less

  • Sabbatical
    • London, United Kingdom
    • Radio Industry
      • Jun 2015 - Dec 2015

      In H2/2015 I took a sabbatical to explore the radio industry. I produced and presented an improvised comedy series on Resonance FM, and produced a pilot for Audible.com based on the same format with Greg James presenting. In H2/2015 I took a sabbatical to explore the radio industry. I produced and presented an improvised comedy series on Resonance FM, and produced a pilot for Audible.com based on the same format with Greg James presenting.

  • Talmix
    • United Kingdom
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Head of Marketing
      • Dec 2013 - May 2015

      MBA & Company connects management consultants to high-value project work Responsibilities: • Overseeing all aspects of marketing strategy, planning and execution • Managing and developing a team of 5 marketing managers and executives • Growing the value of the business in order to close additional VC investment Achievements: • Delivered improved company valuation to shareholders from £4m to £12m in 1 year • Achieved revenue plan with 80% year on year increase in… Show more MBA & Company connects management consultants to high-value project work Responsibilities: • Overseeing all aspects of marketing strategy, planning and execution • Managing and developing a team of 5 marketing managers and executives • Growing the value of the business in order to close additional VC investment Achievements: • Delivered improved company valuation to shareholders from £4m to £12m in 1 year • Achieved revenue plan with 80% year on year increase in gross revenue • Executed effective white paper content strategy to engage influencers / consultants • Halved cost per lead by improving efficiency of paid channels and website conversion Show less MBA & Company connects management consultants to high-value project work Responsibilities: • Overseeing all aspects of marketing strategy, planning and execution • Managing and developing a team of 5 marketing managers and executives • Growing the value of the business in order to close additional VC investment Achievements: • Delivered improved company valuation to shareholders from £4m to £12m in 1 year • Achieved revenue plan with 80% year on year increase in… Show more MBA & Company connects management consultants to high-value project work Responsibilities: • Overseeing all aspects of marketing strategy, planning and execution • Managing and developing a team of 5 marketing managers and executives • Growing the value of the business in order to close additional VC investment Achievements: • Delivered improved company valuation to shareholders from £4m to £12m in 1 year • Achieved revenue plan with 80% year on year increase in gross revenue • Executed effective white paper content strategy to engage influencers / consultants • Halved cost per lead by improving efficiency of paid channels and website conversion Show less

  • Companybook
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Interim CMO
      • Jan 2013 - Dec 2013

      Companybook is a lead generation SaaS tool for sales professionals • Re-positioned product to focus on identified viable sector • Increased registration rate 4x in six months and began revenue generation • Advised on digital strategy, gaining buy-in from board of VC investors • Generated PR coverage in Evening Standard, Daily Telegraph, The Independent, WSJ Companybook is a lead generation SaaS tool for sales professionals • Re-positioned product to focus on identified viable sector • Increased registration rate 4x in six months and began revenue generation • Advised on digital strategy, gaining buy-in from board of VC investors • Generated PR coverage in Evening Standard, Daily Telegraph, The Independent, WSJ

  • Freelance
    • London, United Kingdom
    • Marketing Consultant - HomeAway.com
      • Mar 2012 - Dec 2012

      Homeaway is a leading holiday home rental website, now part of Expedia Group • Problem solving in marketing team following significant staffing disruption • Managed team of digital marketers – making them engaged and effective • Doubled efficiency of £2m+/annum paid search operation in six weeks • Advised on Google SEO penalty; engaged Google, rectified issues, penalty resolved Homeaway is a leading holiday home rental website, now part of Expedia Group • Problem solving in marketing team following significant staffing disruption • Managed team of digital marketers – making them engaged and effective • Doubled efficiency of £2m+/annum paid search operation in six weeks • Advised on Google SEO penalty; engaged Google, rectified issues, penalty resolved

  • BaseKit | B Corp™
    • United Kingdom
    • Internet Publishing
    • 1 - 100 Employee
    • VP Marketing
      • Oct 2010 - Mar 2012

      Basekit is a SaaS website building platform for web designers • Grew subscriptions 800% 2010 - 2011, and generated $3m year one revenue • Improved conversion metrics 20-fold to bring CPA down to half of plan • Achieved coverage in six national newspapers including ‘Sunday Times Best Buy’ • Grew a committed team of 16 covering 8 markets in 3 languages Basekit is a SaaS website building platform for web designers • Grew subscriptions 800% 2010 - 2011, and generated $3m year one revenue • Improved conversion metrics 20-fold to bring CPA down to half of plan • Achieved coverage in six national newspapers including ‘Sunday Times Best Buy’ • Grew a committed team of 16 covering 8 markets in 3 languages

  • Assurant
    • United States
    • Insurance
    • 700 & Above Employee
    • Interim Head of Marketing
      • Jun 2009 - Sep 2010

      • Scaling marketing operation following test investment from parent company • Increased on-site conversion from 2% to 8%, bringing CPA below plan • Generated 4-fold increase in revenue: weekly production grew from £30k to £120k • Worked with SEO agencies to get top three positions for 5 most profitable keywords • Secured multi-million investment from parent company (Assurant NYSE:AIZ) • Scaling marketing operation following test investment from parent company • Increased on-site conversion from 2% to 8%, bringing CPA below plan • Generated 4-fold increase in revenue: weekly production grew from £30k to £120k • Worked with SEO agencies to get top three positions for 5 most profitable keywords • Secured multi-million investment from parent company (Assurant NYSE:AIZ)

  • Reevoo
    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Jan 2007 - May 2009

      • Responsible for all D2C and B2B marketing for an innovative customer review site • Grew website traffic from 100k to 1m per month with SEO, PPC and PR • Doubled ARPU through improved UX and optimising PPC account • Extensive PR wins across national press, radio and television exposure • Responsible for all D2C and B2B marketing for an innovative customer review site • Grew website traffic from 100k to 1m per month with SEO, PPC and PR • Doubled ARPU through improved UX and optimising PPC account • Extensive PR wins across national press, radio and television exposure

  • Starbucks
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Specialist (Fixed Term Contract)
      • Jun 2006 - Jan 2007

      • Launched Starbucks Card, planning and delivering through the line campaign • Working with RKCR/Y&R to develop creative for in-store, display, outdoor and email • Launch campaign generated 120k signups – double the planned level in first 6 weeks • Launched Starbucks Card, planning and delivering through the line campaign • Working with RKCR/Y&R to develop creative for in-store, display, outdoor and email • Launch campaign generated 120k signups – double the planned level in first 6 weeks

  • Virgin Atlantic
    • United Kingdom
    • Airlines and Aviation
    • 700 & Above Employee
    • Product Manager (Fixed Term Contract)
      • Jan 2006 - Jun 2006

      • Assisting Head of Product to identify opportunities to develop Upper Class product • Worked on Gap Analysis and other research to prioritise product developments • Input to Brand Team to launch new £15m Upper Class Lounge at Heathrow • Assisting Head of Product to identify opportunities to develop Upper Class product • Worked on Gap Analysis and other research to prioritise product developments • Input to Brand Team to launch new £15m Upper Class Lounge at Heathrow

  • HSBC
    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Marketing Manager (Mortgages & Islamic Banking)
      • Jan 2004 - Jan 2006

      • Managed flagship product with 25% annual income growth • Took HSBC from 10th to 8th largest mortgage lender in two years • Planned £6.5m marketing budget spend across blend of on and offline channels • Interpreting research to shape proposition for each market segment • Worked on the UK launch of Amanah – creative and campaign planning

    • Divisional Marketing Partner
      • Aug 2002 - Dec 2003

      • Helped achieve most profitable division of HSBC’s UK bank in 2003 • Identifying income gaps and delivering agile, effective solutions • Used a mix of tools including events, DM, advertising and sponsorship • Brand guardian – ensuring adherence to, and understanding of, HSBC’s brand

Education

  • Birmingham City University
    BA Hons 2:1, Business Admin & Marketing
    2000 - 2002
  • Aylesbury Grammar School

Community

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