Katherine M.
Marketing Communications Specialist at PV Fluid Products- Claim this Profile
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Bio
Myla Dixon
Upon hire at PennWell, Kat had the daunting task of getting up to speed more quickly than the norm as I entrusted her with the brands I’d represented for years. She showed up with a can-do spirit, ready to roll up her sleeves, and fully embedded herself within teams who had worked together for years — while quickly gaining their trust as well. What stood out to me most is her ability to always maintain her composure and to do so with a positive attitude far beyond her years. She embraces change with the utmost of professionalism and welcomes feedback as if she's driven by the will to constantly learn and improve. There is no job too big or too small for her and I’d welcome the opportunity to work with her again.
LinkedIn User
Kat joined The REFUGE Group as an intern for the summer of 20 I I. Her position was Social Media Coordinator. The job description required the individual to have a knowledge of The REFUGE Group's client's business (mostly retail) and to conduct a competitive analysis of the competition in their particular industry, in order to post to Facebook and Twitter for the benefit of the client. Kat was enormously successful with her research and postings and received excellent interaction between the posts and those viewing them. In addition to the "stated" job description, Kat took the initiative to get involved client liaison efforts, editing assistance and any other challenge she could conceive on her own or was handed by management. Kat was a terrific self-starter and possesses initiative that I have not seen in most employees- especially an intern. Kat undoubtedly has all the technical skills required of this job and will be quick to learn any that she lacks. She is responsible, detailed, trustworthy and capable of completing any project she is handed either on time or earlier. She is personable and is just at much at ease with the clients as they are with her. She is intuitive in her ability to understand a client's needs and can parley that into a successful strategy, either when posting or delivering the message of a campaign through other venues.
Myla Dixon
Upon hire at PennWell, Kat had the daunting task of getting up to speed more quickly than the norm as I entrusted her with the brands I’d represented for years. She showed up with a can-do spirit, ready to roll up her sleeves, and fully embedded herself within teams who had worked together for years — while quickly gaining their trust as well. What stood out to me most is her ability to always maintain her composure and to do so with a positive attitude far beyond her years. She embraces change with the utmost of professionalism and welcomes feedback as if she's driven by the will to constantly learn and improve. There is no job too big or too small for her and I’d welcome the opportunity to work with her again.
LinkedIn User
Kat joined The REFUGE Group as an intern for the summer of 20 I I. Her position was Social Media Coordinator. The job description required the individual to have a knowledge of The REFUGE Group's client's business (mostly retail) and to conduct a competitive analysis of the competition in their particular industry, in order to post to Facebook and Twitter for the benefit of the client. Kat was enormously successful with her research and postings and received excellent interaction between the posts and those viewing them. In addition to the "stated" job description, Kat took the initiative to get involved client liaison efforts, editing assistance and any other challenge she could conceive on her own or was handed by management. Kat was a terrific self-starter and possesses initiative that I have not seen in most employees- especially an intern. Kat undoubtedly has all the technical skills required of this job and will be quick to learn any that she lacks. She is responsible, detailed, trustworthy and capable of completing any project she is handed either on time or earlier. She is personable and is just at much at ease with the clients as they are with her. She is intuitive in her ability to understand a client's needs and can parley that into a successful strategy, either when posting or delivering the message of a campaign through other venues.
Myla Dixon
Upon hire at PennWell, Kat had the daunting task of getting up to speed more quickly than the norm as I entrusted her with the brands I’d represented for years. She showed up with a can-do spirit, ready to roll up her sleeves, and fully embedded herself within teams who had worked together for years — while quickly gaining their trust as well. What stood out to me most is her ability to always maintain her composure and to do so with a positive attitude far beyond her years. She embraces change with the utmost of professionalism and welcomes feedback as if she's driven by the will to constantly learn and improve. There is no job too big or too small for her and I’d welcome the opportunity to work with her again.
LinkedIn User
Kat joined The REFUGE Group as an intern for the summer of 20 I I. Her position was Social Media Coordinator. The job description required the individual to have a knowledge of The REFUGE Group's client's business (mostly retail) and to conduct a competitive analysis of the competition in their particular industry, in order to post to Facebook and Twitter for the benefit of the client. Kat was enormously successful with her research and postings and received excellent interaction between the posts and those viewing them. In addition to the "stated" job description, Kat took the initiative to get involved client liaison efforts, editing assistance and any other challenge she could conceive on her own or was handed by management. Kat was a terrific self-starter and possesses initiative that I have not seen in most employees- especially an intern. Kat undoubtedly has all the technical skills required of this job and will be quick to learn any that she lacks. She is responsible, detailed, trustworthy and capable of completing any project she is handed either on time or earlier. She is personable and is just at much at ease with the clients as they are with her. She is intuitive in her ability to understand a client's needs and can parley that into a successful strategy, either when posting or delivering the message of a campaign through other venues.
Myla Dixon
Upon hire at PennWell, Kat had the daunting task of getting up to speed more quickly than the norm as I entrusted her with the brands I’d represented for years. She showed up with a can-do spirit, ready to roll up her sleeves, and fully embedded herself within teams who had worked together for years — while quickly gaining their trust as well. What stood out to me most is her ability to always maintain her composure and to do so with a positive attitude far beyond her years. She embraces change with the utmost of professionalism and welcomes feedback as if she's driven by the will to constantly learn and improve. There is no job too big or too small for her and I’d welcome the opportunity to work with her again.
LinkedIn User
Kat joined The REFUGE Group as an intern for the summer of 20 I I. Her position was Social Media Coordinator. The job description required the individual to have a knowledge of The REFUGE Group's client's business (mostly retail) and to conduct a competitive analysis of the competition in their particular industry, in order to post to Facebook and Twitter for the benefit of the client. Kat was enormously successful with her research and postings and received excellent interaction between the posts and those viewing them. In addition to the "stated" job description, Kat took the initiative to get involved client liaison efforts, editing assistance and any other challenge she could conceive on her own or was handed by management. Kat was a terrific self-starter and possesses initiative that I have not seen in most employees- especially an intern. Kat undoubtedly has all the technical skills required of this job and will be quick to learn any that she lacks. She is responsible, detailed, trustworthy and capable of completing any project she is handed either on time or earlier. She is personable and is just at much at ease with the clients as they are with her. She is intuitive in her ability to understand a client's needs and can parley that into a successful strategy, either when posting or delivering the message of a campaign through other venues.
Experience
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PV Fluid Products
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United States
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Oil and Gas
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1 - 100 Employee
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Marketing Communications Specialist
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May 2019 - Present
In my current role, I am responsible for the development and execution of the marketing strategy and brand management for PV Fluid Products. This includes the implementation of marketing, branding, public relations, advertising and promotional strategy for the organization. I also support the Sales team through the coordination and participation in trade shows and industry events, development of a CRM system, customer satisfaction tracking, and entertainment. I work closely with the Sales and Engineering teams to ensure the marketing strategy reflects the company's values and strategic priorities. I also work closely with the Human Resources team to ensure brand consistency throughout internal employee and public relations communications. Show less
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Texex Energy Partners Ltd
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United States
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Oil and Gas
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1 - 100 Employee
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Marketing Manager
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Sep 2018 - May 2019
Manage branding and marketing for Texex Energy supported brands, primarily Fuelco Energy, a fuel and chemicals provider. Working directly with senior management, sales and operations personnel, I planned and carried out a consistent brand presence at industry events to increase sales and grow brand awareness with potential customers. I also wrote original content and provided graphic design support for company brochures, web pages, and advertising. Manage branding and marketing for Texex Energy supported brands, primarily Fuelco Energy, a fuel and chemicals provider. Working directly with senior management, sales and operations personnel, I planned and carried out a consistent brand presence at industry events to increase sales and grow brand awareness with potential customers. I also wrote original content and provided graphic design support for company brochures, web pages, and advertising.
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PennWell
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United States
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Book and Periodical Publishing
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200 - 300 Employee
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Marketing Manager
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Sep 2016 - Aug 2018
As part of the PennWell brand marketing team, I managed B2B marketing communications for the Oil & Gas Journal, the Oil & Gas Financial Journal and Offshore magazine in collaboration with other PennWell petroleum brands. I worked directly with the VP, group publishers, editors, marketers and sales teams to generate leads through the use of email communications, advertising, research and tradeshows. As part of the PennWell brand marketing team, I managed B2B marketing communications for the Oil & Gas Journal, the Oil & Gas Financial Journal and Offshore magazine in collaboration with other PennWell petroleum brands. I worked directly with the VP, group publishers, editors, marketers and sales teams to generate leads through the use of email communications, advertising, research and tradeshows.
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Tesco Corporation
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United States
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Oil and Gas
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700 & Above Employee
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Marketing Communications Coordinator
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Apr 2013 - Sep 2016
At Tesco, I managed corporate marketing efforts, working with group VPs, engineering, IT and sales teams to promote Tesco’s products and services and educate potential product purchasers. Projects included creating a yearly advertising plan, design and implementation of brand guidelines, writing and updating global sales materials and website content, coordinating creative campaigns and photoshoots, and maintaining the company store. At Tesco, I managed corporate marketing efforts, working with group VPs, engineering, IT and sales teams to promote Tesco’s products and services and educate potential product purchasers. Projects included creating a yearly advertising plan, design and implementation of brand guidelines, writing and updating global sales materials and website content, coordinating creative campaigns and photoshoots, and maintaining the company store.
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Advent
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Houston, Texas Area
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Graphic Designer
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May 2012 - Mar 2013
I learned a great deal about design and its application during my time at Advent from the Creative Director and design team. Daily projects I received were varied, depending upon the format and the client. In most of my projects, I designed and produced various print collateral including brochures, large-format exhibit graphics and event promotions. I also worked directly with major clients to create advertising, annual reports, award submissions, brand concepts, and campaign materials. I learned a great deal about design and its application during my time at Advent from the Creative Director and design team. Daily projects I received were varied, depending upon the format and the client. In most of my projects, I designed and produced various print collateral including brochures, large-format exhibit graphics and event promotions. I also worked directly with major clients to create advertising, annual reports, award submissions, brand concepts, and campaign materials.
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REFUGE Marketing & Consulting
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United States
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Marketing Services
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1 - 100 Employee
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Social Media Intern
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May 2011 - Jul 2011
• Managed 4 social media client accounts, primarily Facebook and Twitter • Researched, scheduled, monitored and responded using social media management tools • Met with clients to discuss social media, campaigns, present new ideas, etc. • Assisted in product photo shoot for promotional pictures of client products and store front • Assisted in designing and developing content for client brochures • Developed an image archive by uploading and organizing acquired product images • Updated contact information for all client brands and subsidiaries • Attended organized social media learning events • Formatted and publish clients' weekly blogs through Joomla CMS and WordPress • Formatted and publish clients' monthly newsletters in Joomla CMS and Vertical Response • Completed weekly social media performance reports for clients • Added new images and information to client websites using Joomla CMS Show less
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Silver Eagle Distributors Houston, LLC
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United States
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Food and Beverage Services
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300 - 400 Employee
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Tech/Marketing Intern
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May 2009 - Jan 2010
• Worked alongside Silver Eagle Distributor's technology and marketing departments to assist in every day activities and other projects • Assisted in putting together the monthly market-share project • Intranet kiosk project involving setup, imaging and testing • Coordinated time clock configuration and distribution project • Worked alongside Silver Eagle Distributor's technology and marketing departments to assist in every day activities and other projects • Assisted in putting together the monthly market-share project • Intranet kiosk project involving setup, imaging and testing • Coordinated time clock configuration and distribution project
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Education
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2008 - 2012
University of Houston
Undergraduate, Advertising -
Houston Christian High School
Community
