Ana Belén Moreno

at Atida Mifarma
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Contact Information
us****@****om
(386) 825-5501
Location
Albacete, Castile-La Mancha, Spain, ES

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Experience

    • Spain
    • Wellness and Fitness Services
    • 100 - 200 Employee
      • Apr 2023 - Present

      Developing and implementing European brands’ marketing and pricing plan.Stock control and analysis of profitability and effectiveness of the activations made.Monitor market insights.

      • Mar 2022 - Apr 2023

      Private label marketing plan definition and excution, in colaboration with other teams (crm, paid ads, content, design...). Analizing metrics to supervise sales and margin, as well as stock control.Analizing market trends for new proposals and/or new marketing activations.

      • May 2020 - Aug 2022

      Building and maintaining solid relationships with key partners, mainly cosmetic brands, that bring an important income for the company. Making/proposing marketing plans for this brands in collaboration with Mifarma by Atida to obtain a significant sales increase. Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that agreed marketing actions can be performed as planned. Compiling reports on account progress, goals, and forecasts. Show less

    • Spain
    • Consumer Goods
    • Co-founder - Marketing Manager
      • Feb 2019 - Present

      Home and decor online store. Small marketing campaigns and website content creation. Presonal project https://iluhome.es/ Home and decor online store. Small marketing campaigns and website content creation. Presonal project https://iluhome.es/

    • Spain
    • Engineering Services
    • 1 - 100 Employee
    • Online Marketing Associate
      • Feb 2019 - May 2020

      Setup, execution and analysis of marketing and communication campaigns. Setup, execution and analysis of marketing and communication campaigns.

    • Spain
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Marketing Communication Manager
      • May 2017 - Feb 2019

      Coordinating the marketing department in Mifarma, implies developing and implementing marketing and advertising campaigns that have been approved and established by the CMO of this online pharmacy. Keeping promotional materials ready by coordinating requirements with graphics designers, brands and inventorying stock. Updating website, landing and promotions and coordinating their communication in different platforms. Meeting with other marketing departments to define the best actions to promote their products on our online pharmacy. Preparing reports for the CMO and for specific campaigns that we may do in collaboration with other brands and companies. Collecting, analyzing, and summarizing sales data. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Communication Officer
      • Jan 2017 - May 2017

      Analysing, planning, developing and implementing marketing and communication strategies for a local magzine, including CRM actions and Social Media Management. Analysing, planning, developing and implementing marketing and communication strategies for a local magzine, including CRM actions and Social Media Management.

  • Quijoteland
    • Albacete
    • ESL Teacher
      • Oct 2014 - May 2016

      English as second language classes for children and adults, from A1 to C2. Introducing communication skills and educational entertainment to obtain more interactions and achieve better results. English as second language classes for children and adults, from A1 to C2. Introducing communication skills and educational entertainment to obtain more interactions and achieve better results.

    • Advertising Services
    • 1 - 100 Employee
    • Journalist and Marketing Assistant
      • Sep 2012 - Aug 2013

      Writing news articles for the Latino community in Florida, USA. Social Media Management. Video editing. Writing reports for advertisers. Making new presentations on PPT for online conferences and trainings. Editing a book (12 Claves Para Construir un Negocio Exitoso) with the transcription of Luis Eduardo Baron's conferences and trainings. Writing news articles for the Latino community in Florida, USA. Social Media Management. Video editing. Writing reports for advertisers. Making new presentations on PPT for online conferences and trainings. Editing a book (12 Claves Para Construir un Negocio Exitoso) with the transcription of Luis Eduardo Baron's conferences and trainings.

  • El Pueblo de Albacete
    • Albacete, España
    • Journalist
      • Jun 2012 - Sep 2012

      Writing articles of diverse topics, from economy to sport. Writing articles of diverse topics, from economy to sport.

    • Switzerland
    • Human Resources Services
    • 700 & Above Employee
    • Public Relations Communication Assistant
      • Mar 2012 - Jun 2012

      Writing press releases, providing assistance in scheduling interviews and collating and analysing media coverage. Writing press releases, providing assistance in scheduling interviews and collating and analysing media coverage.

    • Spain
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Radio Speaker and Producer
      • May 2011 - Mar 2012

      Helping in the production of the cultural radio program "El Marcapáginas" , where I enjoyed my own section about funny cultural things and curiosities. Also helping out on the production of a news program, coordinating interviews and speaking about the latest news. Helping in the production of the cultural radio program "El Marcapáginas" , where I enjoyed my own section about funny cultural things and curiosities. Also helping out on the production of a news program, coordinating interviews and speaking about the latest news.

    • Public Relations Intern
      • Jan 2011 - Mar 2011

      Researching, writing and distributing press releases to targeted media. Researching, writing and distributing press releases to targeted media.

Education

  • ESIC: Business & Marketing School
    Programa e-Dir: Negocios Digitales
    2016 - 2017
  • Escuela de Negocios FEDA
    Diseño de Tienda Online: Prestashop (40 horas)
    2016 - 2016
  • Escuela de Negocios FEDA
    Comercio Exterior: Operativa y Práctica (50 horas)
    2016 - 2016
  • Fundación Iniciativas de Futuro
    Competencias Básicas de Marketing y Planificación (80 horas)
    2016 - 2016
  • URJC online
    Curso Superior de Marketing Online
    2016 - 2016
  • Universidad Rey Juan Carlos
    Periodismo y Comunicación Audiovisual, Comunicación, periodismo y actividades afines
    2007 - 2012

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