Experience

Format

• Canada
• Internet Publishing
• 1 - 100 Employee

• Senior Product Designer

  • Apr 2016 - 7 years 9 months

  Toronto, Ontário, Canadá - Spearheaded the design initiatives for the Format iOS App and collaborated closely with the product team to orchestrate a comprehensive interface overhaul for the Format Web App. - Redefined the dynamics of photographer-client collaboration by conceptualizing and designing Workflow, a groundbreaking addition to the Format brand. - Actively contributed as a member of the Format Design System and accessibility (a11y) teams. - Executed strategic experiments focused on… Show more - Spearheaded the design initiatives for the Format iOS App and collaborated closely with the product team to orchestrate a comprehensive interface overhaul for the Format Web App. - Redefined the dynamics of photographer-client collaboration by conceptualizing and designing Workflow, a groundbreaking addition to the Format brand. - Actively contributed as a member of the Format Design System and accessibility (a11y) teams. - Executed strategic experiments focused on boosting funnel conversion and minimizing churn in the onboarding experience. Show less



Zenfolio, Inc

• United States
• Information Technology & Services
• 1 - 100 Employee

• Senior Product Designer

  • Jan 2022 - 2 years

  San Francisco, Califórnia, Estados Unidos Format is now part of Zenfolio brand, since then, I've been splitting my time working on both Zenfolio and Format apps. - Successfully designed the Email Templates framework for the Zenfolio app, revolutionizing the way photographers design and organize email templates while incorporating variable automation capabilities.



adplist.org

• Education
• 300 - 400 Employee

• Design Mentor

  • Dec 2022 - 1 year 1 month



Freelance

• Freelance Product Designer

  • Jan 2009 - 15 years

  Lisbon Area, Portugal Interface Design Services



Faculdade de Belas-Artes da Universidade de Lisboa

• Portugal
• Higher Education
• 1 - 100 Employee

• Invited Lecturer

  • Sep 2017 - Aug 2019

  Lisbon Area, Portugal Lecturer @ "Interface Design" course unit - Postgraduate Course in Digital Experience Design - Faculty of Fine Arts of the University of Lisbon (2017 - 2019) user‑centered design, information architecture, interaction design, atomic design, visual design, content strategy, gamification, usability and accessibility



Tradiio

• Portugal
• Musicians

• Lead Product Designer

  • Apr 2014 - Apr 2016

  Lisbon Area, Portugal - Crafted comprehensive end-to-end experiences for native iOS, Android, and Web platforms, delivering high-fidelity visual design outputs meticulously documented and prepared for seamless development. - Led user research, interviews, and testing initiatives to fuel idea generation and validate solutions.



ACT_DIGITAL

• Portugal
• Advertising Services
• 1 - 100 Employee

• User Experience Designer & Developer

  • Aug 2013 - Apr 2014

  Lisboa, Portugal Developed and designed web and mobile solutions to solve business goals of brands like Volkswagen, Pandora and Schweppes.



Inovazi

• User Experience Designer & Developer

  • Feb 2011 - Jan 2013

  Coimbra Area, Portugal Conceptualization, design and development of web solutions. Advertising, branding & marketing materials.