Tomasz Michalski
Head of Global E-Commerce at Many Mornings- Claim this Profile
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Bio
Carlos A. Silván Boixadera
I worked with Tomek after Glovo’s acquisition of PizzaPortal. Tomek quickly stood out as a talented and very curious individual with a deep passion for his area of expertise. In the months following the acquisition, Tomek played a key role in designing and implementing our user migration strategy, while keeping PizzaPortal’s growth engine up and running smoothly. All in all, Tomek contributed strongly to the success of the operation.
Tomek Lipinski
Tomek is an expert in performance marketing and he is a very involved employee. At PizzaPortal, he was responsible for managing online campaigns and their cost optimization. His greatest success was the radical reduction of acquiring orders cost via online channels. He achieved it by automating some processes, as well as skilful three-person team management and appropriate allocation of marketing budgets. He has also contributed to increasing significantly the company's sales results over the last two years. Furthermore, he has gained valuable experience in the field of tools such as Google Ads, Google Analytics, Facebook Ads, Criteo, Braze and many others, working on very large budgets. He is an extremely valuable and responsible employee who will be great not only as a specialist, but also as a manager.
Carlos A. Silván Boixadera
I worked with Tomek after Glovo’s acquisition of PizzaPortal. Tomek quickly stood out as a talented and very curious individual with a deep passion for his area of expertise. In the months following the acquisition, Tomek played a key role in designing and implementing our user migration strategy, while keeping PizzaPortal’s growth engine up and running smoothly. All in all, Tomek contributed strongly to the success of the operation.
Tomek Lipinski
Tomek is an expert in performance marketing and he is a very involved employee. At PizzaPortal, he was responsible for managing online campaigns and their cost optimization. His greatest success was the radical reduction of acquiring orders cost via online channels. He achieved it by automating some processes, as well as skilful three-person team management and appropriate allocation of marketing budgets. He has also contributed to increasing significantly the company's sales results over the last two years. Furthermore, he has gained valuable experience in the field of tools such as Google Ads, Google Analytics, Facebook Ads, Criteo, Braze and many others, working on very large budgets. He is an extremely valuable and responsible employee who will be great not only as a specialist, but also as a manager.
Carlos A. Silván Boixadera
I worked with Tomek after Glovo’s acquisition of PizzaPortal. Tomek quickly stood out as a talented and very curious individual with a deep passion for his area of expertise. In the months following the acquisition, Tomek played a key role in designing and implementing our user migration strategy, while keeping PizzaPortal’s growth engine up and running smoothly. All in all, Tomek contributed strongly to the success of the operation.
Tomek Lipinski
Tomek is an expert in performance marketing and he is a very involved employee. At PizzaPortal, he was responsible for managing online campaigns and their cost optimization. His greatest success was the radical reduction of acquiring orders cost via online channels. He achieved it by automating some processes, as well as skilful three-person team management and appropriate allocation of marketing budgets. He has also contributed to increasing significantly the company's sales results over the last two years. Furthermore, he has gained valuable experience in the field of tools such as Google Ads, Google Analytics, Facebook Ads, Criteo, Braze and many others, working on very large budgets. He is an extremely valuable and responsible employee who will be great not only as a specialist, but also as a manager.
Carlos A. Silván Boixadera
I worked with Tomek after Glovo’s acquisition of PizzaPortal. Tomek quickly stood out as a talented and very curious individual with a deep passion for his area of expertise. In the months following the acquisition, Tomek played a key role in designing and implementing our user migration strategy, while keeping PizzaPortal’s growth engine up and running smoothly. All in all, Tomek contributed strongly to the success of the operation.
Tomek Lipinski
Tomek is an expert in performance marketing and he is a very involved employee. At PizzaPortal, he was responsible for managing online campaigns and their cost optimization. His greatest success was the radical reduction of acquiring orders cost via online channels. He achieved it by automating some processes, as well as skilful three-person team management and appropriate allocation of marketing budgets. He has also contributed to increasing significantly the company's sales results over the last two years. Furthermore, he has gained valuable experience in the field of tools such as Google Ads, Google Analytics, Facebook Ads, Criteo, Braze and many others, working on very large budgets. He is an extremely valuable and responsible employee who will be great not only as a specialist, but also as a manager.
Credentials
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Google Ads Professional
Google -
Google Analytics Professional
Google
Experience
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Many Mornings
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Poland
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Retail Apparel and Fashion
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1 - 100 Employee
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Head of Global E-Commerce
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May 2021 - Present
- Part of #1 Mismatched Socks brand in Poland - Data-driven performance strategy mainly based on SEO, SEM, Social and Marketing Automation - In charge of in-house performance marketing team - Leading European Expansion to new markets (8 new markets in 12 months) - Oustanding SEO Optimization (121% YoY Revenue Increase) - Focus on Google Shopping Automation (51% YoY Revenue Increase) - In-House Marketing Automation Implementation - Part of #1 Mismatched Socks brand in Poland - Data-driven performance strategy mainly based on SEO, SEM, Social and Marketing Automation - In charge of in-house performance marketing team - Leading European Expansion to new markets (8 new markets in 12 months) - Oustanding SEO Optimization (121% YoY Revenue Increase) - Focus on Google Shopping Automation (51% YoY Revenue Increase) - In-House Marketing Automation Implementation
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CDKeys.cheap
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Computer Games
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1 - 100 Employee
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Founder
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Aug 2020 - Present
- Price Comparison Service for Digital Games and Prepaids for PC, PlayStation, Xbox and Nintendo. - Almost 15.000 products from more than 15 leading game e-commerces. - Data-Driven Performance Strategy mainly based on SEO, SEM, DV and solid Analytics/Attribution. - Around 150.000 monthly users across more than 60 countries worldwide. - Price Comparison Service for Digital Games and Prepaids for PC, PlayStation, Xbox and Nintendo. - Almost 15.000 products from more than 15 leading game e-commerces. - Data-Driven Performance Strategy mainly based on SEO, SEM, DV and solid Analytics/Attribution. - Around 150.000 monthly users across more than 60 countries worldwide.
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PizzaPortal.pl
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Poland
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Food and Beverage Services
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1 - 100 Employee
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Head of Performance Marketing
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Sep 2016 - Sep 2020
- Part of the largest Food Delivery Holdings - Delivery Hero, AmRest & Glovo - Developed data-driven performance marketing strategy (1M+ PLN / Month) - Main focus on SEM campaigns and SEO On/Off-Site optimization. - European Search Award for Automation Project for Google Ads Campaigns. - Coordinated SEM, SEO, CRM, Social, Programmatic, Affiliation, Analytics channels (4+ team) - Strategic partnerships - KFC, Pizza Hut, Activision, G2A, VISA, PZU, Coca-Cola, Pepsi, BLIK, mBank. - Introducied Burger King brand to Online Food Delivery. - Led user migration project in the Glovo rebranding process. Show less
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Bank SMART
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Banking
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Senior Marketing Specialist
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Jun 2015 - Aug 2016
- Preparation and execution of e-marketing strategy for the designated line of banking products. - Budget management and completion of sales targets of credit products. - SEM and other perfomance activities such as affiliation in cooperation with the media house. - Concept, creation and optimization of the Landing Page for credit products. - Audit and monthly on-page optimization for www.banksmart.pl as a part of SEO activities. - Implementation of analytics on www.banksmart.pl aimed at optimizing product pages. - A / B testing of individual Landing Pages and continued analysis of client’s applications. Show less
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Bluerank
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Poland
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Technology, Information and Internet
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1 - 100 Employee
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SEM Project Manager
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Mar 2014 - Apr 2015
- Implementing SEO/SEM and Analytics strategies for biggest brands in Poland and abroad. - Managing project teams dedicated to individual SEO/SEM and Analytics campaigns. - Conducting project evaluation, monitoring the quality and profitability of the works. - Preparation of contracts as well as coordination and verification of individual projects. - Implementing SEO/SEM and Analytics strategies for biggest brands in Poland and abroad. - Managing project teams dedicated to individual SEO/SEM and Analytics campaigns. - Conducting project evaluation, monitoring the quality and profitability of the works. - Preparation of contracts as well as coordination and verification of individual projects.
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Project Manager
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Oct 2012 - Mar 2014
- Active marketing activities on the Internet, newspapers, television and radio. - Building a community around social networking profiles on Facebook, Twitter and Google. - Planning and implementation of communication strategy - creating content, news and newsletters. - Permanent contact with users, experts, interactive agencies and media sites. - Monitoring and analysis of Google Analytics statistics and Social Media with Brand24 tool. - Active marketing activities on the Internet, newspapers, television and radio. - Building a community around social networking profiles on Facebook, Twitter and Google. - Planning and implementation of communication strategy - creating content, news and newsletters. - Permanent contact with users, experts, interactive agencies and media sites. - Monitoring and analysis of Google Analytics statistics and Social Media with Brand24 tool.
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FNF Dance Studio
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Łódź, woj. łódzkie, Polska
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Marketing Specialist
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May 2011 - Sep 2012
- Keeping an online store - store technolony management and product promotion. - Active contacts with customers, cooperating companies, sponsors and the media. - Create marketing campaigns - demonstrations, workshops and online campaigns. - Designing advertising materials using Adobe Photoshop, Acrobat and Corel Draw. - Keeping an online store - store technolony management and product promotion. - Active contacts with customers, cooperating companies, sponsors and the media. - Create marketing campaigns - demonstrations, workshops and online campaigns. - Designing advertising materials using Adobe Photoshop, Acrobat and Corel Draw.
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Okazje.info
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Poland
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Technology, Information and Internet
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1 - 100 Employee
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Junior Account Manager
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Jan 2011 - Apr 2011
- Active cooperation with the marketing department - involved in creating online marketing campaigns. - Cooperation in keeping a Facebook profile - increasing the effectiveness of promotional campaigns. - Participation in business meetings, promotional and trade fairs as well as industry conferences. - Customer acquisition, negotiating and signing contracts. - Active cooperation with the marketing department - involved in creating online marketing campaigns. - Cooperation in keeping a Facebook profile - increasing the effectiveness of promotional campaigns. - Participation in business meetings, promotional and trade fairs as well as industry conferences. - Customer acquisition, negotiating and signing contracts.
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Education
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2011 - 2013
University of Lodz
Master's degree, Marketing Management -
2008 - 2011
University of Lodz
Licentiate degree, Business Administration and Management
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