Experience

MTV Oy

• Finland
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Vice President, B2B Sales & Marketing

  • Oct 2022 - Present

  Helsinki, Uusimaa, Finland I'm responsible of MTV Oy's b2b commercial operation & organization, ad sales, customer experience, growth & commercial strategy. Member in the MTV management group and in charge of the commercial management group. Organization of nine teams in the areas of sales, marketing, insight, product management, creative solutions, media agency cooperation and media planning & strategies. Driving the modern company culture & management, organizational empowerment and ambitious development & growth.

• Head Of Sales Excellence

  • May 2021 - Oct 2022

  Helsinki, Southern Finland, Finland I was in charge of Sales Excellence organization/unit in MTV. Sales Excellence is a comprehensive specialist organization of five teams and over 40 employees; including go-to-market, product & price management, b2b-marketing & customer experience, market, consumer & industry insight, creative sales + production & commercialization, b2b-customer/partner communication & and media planning - MTV's ability & execution of value creation to/with our b2b-customers & partners.

• Head of Regional Sales

  • Aug 2016 - Apr 2021

  Helsinki Area, Finland I was in charge of b2b regional media sales in MTV. My responsibilities were to lead and develop our Regional Business organization, meet commercial goals such as revenue and product group sales targets and develop & lead the regional operation as a whole. My team was consisted of three sales team leaders and 20 account managers. I was also part of MTV Sales Management Group and taking part in developing our sales and sales management.



Screenforce Finland

• Finland
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Board Member

  • May 2021 - Present

• Chairman of the Board

  • Jan 2022 - Jan 2023



JCDecaux

• France
• Advertising Services
• 700 & Above Employee

• Sales Group Manager

  • Jan 2012 - Aug 2016

  Helsinki I was in charge of a sales team focusing on big national clients. I was also part of a commercial management team that focused on running the commercial operation; developng sales and sales management and marketingt management. I also took part in strategy and development work.



Calcus Group

• Finland
• Financial Services
• 1 - 100 Employee

• Managing Director

  • Jun 2011 - Jan 2012

  Helsinki I was responsible for improving Calcus business into more professional and systematic operation. My responsibilities were sales management and process creation as well as coaching sales team managers. The position was 6 months fixed term.



Mediaplanet

• Sweden
• Advertising Services
• 300 - 400 Employee

• Managing Director

  • Jan 2008 - Jun 2011

  Mediaplanet publishes niche theme reports in between national daily and business papers. 1/2008-4/2009 I was in charge of the Baltic market in Latvia and Estonia, and from 4/2009 till 6/2011 in charge of our business in Finland.

• Project Manager

  • Aug 2007 - 2008

  Mediaplanet is a global company operating world-wide eg. in United States, Uk, Sweden, Italy and Netherlands. The company produces niche theme reports in context to nation wide newspapers and economic publications.



Devotio Consulting

• CEO

  • May 2006 - 2008



Grey Direct & Digital

• Project co-ordinator

  • Mar 2005 - Jul 2005