Katri Korpinen
Campaign Manager, Acting Team Lead at MIELI Suomen Mielenterveys ry – MIELI Mental Health Finland- Claim this Profile
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Finnish Native or bilingual proficiency
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English Full professional proficiency
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Spanish Elementary proficiency
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Swedish Limited working proficiency
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Bio
Ilona Teivainen
I first met Katri when I was working as a digital marketing consultant in an agency and Katri was planning the next steps of MIELI ry’s digital marketing. We worked closely together to design effective and targeted awareness building campaigns and bottom of the funnel lead generating campaigns. Katri is a talented, knowledgeable, and modern marketing professional who is good at what she does, and really cares about the people she works with and the results she produces. In January 2022 I was given the opportunity to join Katri and her team at MIELI ry. As a superior Katri goes to great lengths to support her team when needed. Her way of leading is very collaborative, trusting and she allows us to have the freedom to try different approaches to achieve the desired goals. She encourages others to learn, grow and excel, and she has a wonderful ability to see everyone’s strengths and capabilities. She always encourages and empowers people to do their best, and always remembers to give credit and thanks to those who deserve it. All these qualities make Katri a great team leader. 💚
Päivi Puotiniemi
We started cooperation with Katri when she was working in Helsingin Sanomat and I was working in Nelonen Media. She was working as our key contact person and she quickly proved her business understanding, competence in different segments of marketing and profound understanding of how to track and measure results to ensure impact and improvement over time. I always admired Katri for her broad perspective, which brings totally new angles to any topic and opens new possibilities, ideas and solutions. She has exceptional project management skills and is always able to think outside of the box. She is truly experienced marketing professional and team lead. I highly recommend Katri to demanding branding, marketing, communication and PR position. With her experience and positive and energetic attitude she would be a great asset to any organization she is working with.
Ilona Teivainen
I first met Katri when I was working as a digital marketing consultant in an agency and Katri was planning the next steps of MIELI ry’s digital marketing. We worked closely together to design effective and targeted awareness building campaigns and bottom of the funnel lead generating campaigns. Katri is a talented, knowledgeable, and modern marketing professional who is good at what she does, and really cares about the people she works with and the results she produces. In January 2022 I was given the opportunity to join Katri and her team at MIELI ry. As a superior Katri goes to great lengths to support her team when needed. Her way of leading is very collaborative, trusting and she allows us to have the freedom to try different approaches to achieve the desired goals. She encourages others to learn, grow and excel, and she has a wonderful ability to see everyone’s strengths and capabilities. She always encourages and empowers people to do their best, and always remembers to give credit and thanks to those who deserve it. All these qualities make Katri a great team leader. 💚
Päivi Puotiniemi
We started cooperation with Katri when she was working in Helsingin Sanomat and I was working in Nelonen Media. She was working as our key contact person and she quickly proved her business understanding, competence in different segments of marketing and profound understanding of how to track and measure results to ensure impact and improvement over time. I always admired Katri for her broad perspective, which brings totally new angles to any topic and opens new possibilities, ideas and solutions. She has exceptional project management skills and is always able to think outside of the box. She is truly experienced marketing professional and team lead. I highly recommend Katri to demanding branding, marketing, communication and PR position. With her experience and positive and energetic attitude she would be a great asset to any organization she is working with.
Ilona Teivainen
I first met Katri when I was working as a digital marketing consultant in an agency and Katri was planning the next steps of MIELI ry’s digital marketing. We worked closely together to design effective and targeted awareness building campaigns and bottom of the funnel lead generating campaigns. Katri is a talented, knowledgeable, and modern marketing professional who is good at what she does, and really cares about the people she works with and the results she produces. In January 2022 I was given the opportunity to join Katri and her team at MIELI ry. As a superior Katri goes to great lengths to support her team when needed. Her way of leading is very collaborative, trusting and she allows us to have the freedom to try different approaches to achieve the desired goals. She encourages others to learn, grow and excel, and she has a wonderful ability to see everyone’s strengths and capabilities. She always encourages and empowers people to do their best, and always remembers to give credit and thanks to those who deserve it. All these qualities make Katri a great team leader. 💚
Päivi Puotiniemi
We started cooperation with Katri when she was working in Helsingin Sanomat and I was working in Nelonen Media. She was working as our key contact person and she quickly proved her business understanding, competence in different segments of marketing and profound understanding of how to track and measure results to ensure impact and improvement over time. I always admired Katri for her broad perspective, which brings totally new angles to any topic and opens new possibilities, ideas and solutions. She has exceptional project management skills and is always able to think outside of the box. She is truly experienced marketing professional and team lead. I highly recommend Katri to demanding branding, marketing, communication and PR position. With her experience and positive and energetic attitude she would be a great asset to any organization she is working with.
Ilona Teivainen
I first met Katri when I was working as a digital marketing consultant in an agency and Katri was planning the next steps of MIELI ry’s digital marketing. We worked closely together to design effective and targeted awareness building campaigns and bottom of the funnel lead generating campaigns. Katri is a talented, knowledgeable, and modern marketing professional who is good at what she does, and really cares about the people she works with and the results she produces. In January 2022 I was given the opportunity to join Katri and her team at MIELI ry. As a superior Katri goes to great lengths to support her team when needed. Her way of leading is very collaborative, trusting and she allows us to have the freedom to try different approaches to achieve the desired goals. She encourages others to learn, grow and excel, and she has a wonderful ability to see everyone’s strengths and capabilities. She always encourages and empowers people to do their best, and always remembers to give credit and thanks to those who deserve it. All these qualities make Katri a great team leader. 💚
Päivi Puotiniemi
We started cooperation with Katri when she was working in Helsingin Sanomat and I was working in Nelonen Media. She was working as our key contact person and she quickly proved her business understanding, competence in different segments of marketing and profound understanding of how to track and measure results to ensure impact and improvement over time. I always admired Katri for her broad perspective, which brings totally new angles to any topic and opens new possibilities, ideas and solutions. She has exceptional project management skills and is always able to think outside of the box. She is truly experienced marketing professional and team lead. I highly recommend Katri to demanding branding, marketing, communication and PR position. With her experience and positive and energetic attitude she would be a great asset to any organization she is working with.
Experience
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MIELI Suomen Mielenterveys ry – MIELI Mental Health Finland
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Finland
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Mental Health Care
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1 - 100 Employee
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Campaign Manager, Acting Team Lead
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Sep 2021 - Present
I have a passion for inspiring and innovative brand marketing that is based on true consumer insights and drive the strategic targets. I work together with top management to develop brand and marketing strategies. This includes project management and brand lead in portfolio projects as well as creating world class marketing communication. Brand related commercial concepts, customer experience development and brand development projects are close to my heart. I have the privilege to lead and work together with highly competent future- and result-oriented team of marketing communication professionals. I am also responsible for media and creative advertising agency relationships. I have a central role in developing customer-oriented services and process. I am a member of steering group and drive cross-functional collaboration.
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Campaign Manager
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Aug 2020 - Aug 2021
My focus is to develop brand-centric marketing and determine KPI’s to drive the operational delivery of strategy. Main responsibilities consist of building brand awareness and managing different marketing concepts, campaigns and audience engagement program. Strong emphasis is also on producing marketing plans and budgets on a yearly basis and execution and success measurement. I am also responsible for media and creative advertising agency relationships. I have a central role in developing customer-oriented services and process. I am a member of steering group and drive cross-functional collaboration. I have vaste experience from coaching and leading people. Working with highly motivated team and implementing plans into reality is my passion.
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Sanoma Media Finland
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Finland
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Book and Periodical Publishing
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500 - 600 Employee
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Marketing Communications Manager
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Nov 2015 - Dec 2019
I was in charge of creating and managing brand and marketing masterplan, targets and KPIs to drive the operational delivery of strategy. I have proven track record of building loved brands in different media categories and ability to lead projects from customer insight to actual implementation. One of my key achievements was to oversee new marketing and brand strategy. I was responsible for brand development and management to ensure brand performance. On day-to-day basis I developed and executed compelling category and brand plans and then put them into practice as communication concepts and multi-channel marketing campaigns. I led the marketing and communication professionals, managed sponsorships and branded events. I enjoyed sharing ideas cross organizational borders, networking with stakeholders and working closely with with communication-, media- and advertising agencies.
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Marketing Planning Manager
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Jan 2014 - Oct 2015
I was in charge of annual marketing plan and budget for category brands. I was accountable for brand development and management to ensure brand performance. On day-to-day basis I was responsible for leading and driving digital, complex multi-channel marketing operations and campaigns to ensure category success and growth. I managed sponsorships and branded events. I worked closely with communication-, media- and advertising agencies.
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Sanoma News
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Sanoma News
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Marketing Planning Manager
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May 2013 - Dec 2013
Responsibility of Sanoma News -category brands. On day-to-day basis I was responsible for planning, budgeting, implementation and follow-up of various marketing concepts and marketing campaigns to ensure category success and growth. I had the additional expert role of managing editor of our online and printed customer publication and weekly newsletter. I worked closely with communication-, media- and advertising agencies. Responsibility of Sanoma News -category brands. On day-to-day basis I was responsible for planning, budgeting, implementation and follow-up of various marketing concepts and marketing campaigns to ensure category success and growth. I had the additional expert role of managing editor of our online and printed customer publication and weekly newsletter. I worked closely with communication-, media- and advertising agencies.
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Helsingin Sanomat
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Finland
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Newspaper Publishing
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200 - 300 Employee
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Marketing Planning Manager
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Jun 2012 - May 2013
I was responsible for planning, budgeting, implementation and measurement of marketing concepts and campaigns for Helsingin Sanomat to ensure category success and growth. One of the biggest learnings of the position included being part of the project team of Helsingin Sanomat tabloid project with professionals from different fields. I worked closely with communication-, media- and advertising agencies.
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Product Manager
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Jun 2010 - May 2012
I was responsible for product management, marketing concepts and sales promotion. At my daily work I managed communication projects from business perspective, both internal and external. Important part of the job was to analyze customer segments and make yearly Go To Market –plans. I worked closely with communication-, media- and advertising agencies.
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Helsingin Messut Oy
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Finland
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Events Services
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Marketing Manager
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Oct 2006 - Jun 2010
I was in charge of Wanha Satama's marketing, communication and brand management. My responsibilites included creating marketing and communication strategy, managing marketing budget and building loved brands in different event categories. During my assignment I gained experience from business development, f.e. developing events for various industries, maintaining stakeholder relationships and working with concept development and sales. I also worked closely with communication-, media- and advertising agencies.
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Education
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Lappeenrannan teknillinen yliopisto
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