Digital Marketing Manager Latam

• Oct 2021 - Present

SEM Specialist and PPC Analyst

• Nov 2018 - Jul 2021

SEM Specialist

• Nov 2016 - Nov 2018

• Leads Acquisition for different customers as Movistar Colombia, Movistar Chile and Adeslas Spain. • Performance expert in paid campaings in Platforms as Google Adwords, Facebook Ads, Bing. • Analyze different KPIs as CTR, CPC, LTR, CPL, CPA to improve the performance. • Creation and Analysis of Test campaigns. • Segmentations porposals to get more traffic and leads. • Leads Acquisition for different customers as Movistar Colombia, Movistar Chile and Adeslas Spain. • Performance expert in paid campaings in Platforms as Google Adwords, Facebook Ads, Bing. • Analyze different KPIs as CTR, CPC, LTR, CPL, CPA to improve the performance. • Creation and Analysis of Test campaigns. • Segmentations porposals to get more traffic and leads.

Mobile Marketing Specialist

• Mar 2016 - May 2016

• User Acquisition for different Apps by Networks, Facebook and Google Adwords. • Distribution of the daily and monthly budget. • Optimization of all the campaigns. • Marketing strategy. • Relation with international networks from different countries as Israel, England, Germany and Spain. • User Acquisition for different Apps by Networks, Facebook and Google Adwords. • Distribution of the daily and monthly budget. • Optimization of all the campaigns. • Marketing strategy. • Relation with international networks from different countries as Israel, England, Germany and Spain.

Project Assistant Mobile Marketing

• Sep 2012 - Jan 2015

• CRM: Monitoring of the success of SMS megapromos and analysis of results and users. • Preparation and implementation of SMS campaigns for Movistar Colombia, Movistar Spain, MTN Cameroon. • Use of segmentation techniques and statistics analysis. • Mobile Marketing Copywriter. Copywriting for Movistar Colombia campaigns. • Contextualising concepts, experiences and all knowledge of best practices for the campaigns. • Experience with Movistar Colombia, Movistar España, MTN Camerun. etc. International teamwork and training (Latam, Africa,). Mobile Customer Behaviour. Show less

Content and Social Media Specialist

• Nov 2010 - May 2012

• Development and maintenance of social networks. • Development of strategy campaigns for Email Marketing, SEM, E-commerce, and Blogger Relation. • Development, strategizing and updating of corporate blog. • Development of corporate press releases. • Responsible for statistics and weekly reporting of the results of each marketing campaign. • Development and maintenance of social networks. • Development of strategy campaigns for Email Marketing, SEM, E-commerce, and Blogger Relation. • Development, strategizing and updating of corporate blog. • Development of corporate press releases. • Responsible for statistics and weekly reporting of the results of each marketing campaign.

Asistente Consular

• Sep 2010 - Sep 2010

• Management of consular services, passports identity documents, court passes. • Management and organization of confidential documents. • Customer service. • Management of consular services, passports identity documents, court passes. • Management and organization of confidential documents. • Customer service.

Becaria Marketing Online

• Feb 2009 - Jun 2009

• Online marketing campaings through blogs, Youtube and Facebook. • Creating pages on social networks, content and user segmentation. • Revision and content creation for network of blogs, writing up of reports for each campaign; development and sending of press releases; Blogger Relation with SEO. • Online marketing campaings through blogs, Youtube and Facebook. • Creating pages on social networks, content and user segmentation. • Revision and content creation for network of blogs, writing up of reports for each campaign; development and sending of press releases; Blogger Relation with SEO.