Perla Salcedo

Managing Director at Innovattia
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Contact Information
us****@****om
(386) 825-5501
Location
MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Portugués Professional working proficiency

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Marcelo Linares

Perla, tiene gran visión del mercado movil, las estrategias que aplica en la introduccion de nuevos servicios permite que la empresa crezca cada dia mas.

Gerardo Cárdenas

Perla es una profesional exigente con su equipo, pero al mismo tiempo, con gran capacidad de brindarles conocimiento y nuevas oportunidades profesionales. Es sumamente atenta con los clientes y enfocada a la rentabilidad y bienestar de la empresa.

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Credentials

  • Business excellence
    Columbia Business School
    Dec, 2018
    - Nov, 2024
  • International Beccalaureate Diploma
    Bachillerato Internacional
    Jul, 2002
    - Nov, 2024

Experience

  • Innovattia
    • Mexico
    • Telecommunications
    • 1 - 100 Employee
    • Managing Director
      • Mar 2012 - Present

      We work across web-mobile ecosystem and collaborate directly with mobile carriers. Innovattia is your trusted partner to deliver SMS, MMS, USSD, WhatsApp, mobile content, M-commerce, E-commerce and integrated mobile solutions.Our consultants are product, agile, marketing, UX-UI, back-end experts. As director I manage business development, marketing, project management, operations, IT consultancy and customer experience.Innovattia creates CaaS platforms, mobile-web solutions based on best In class User experience, back-end integration, business continuity planning, and profitable innovation. I have the privilege to work with major enterprises as well as mid-size companies and startups and my main challenge is adding value to our customers, so, I have implemented a seamless learning process across our organization, this transformational approach is the key to develop value driving relationships with both, mobile carriers and customers.At Innovattia every individual matters, new initiatives that can improve our products or the processes by which we work are always welcomed and encouraged. Show less

    • COO
      • Mar 2012 - Feb 2013

      As Innovattia´s BDD, I am responsible for the strategic and operational leadership of Innovattia's worldwide sales, marketing, and services organization. Duties:• Leading a global organization including field sales and marketing professionals, in addition to driving sales and campaigns.• Working on the online advertising sales organization and corporate support organizations, including product and customer support services, branding, advertising, public relations, marketing research and relationship which includes our three levels of partners and customers: companies, banks and mobile carriers. • Some of my projects are: interactive mobile apps, retailer’s solutions, banking and SMS platforms, VAS sites and subscriptions, augmented reality end-to-end developments.• Ensure an incremental ROI of every single business model and commercial strategy.• Digital marketing and interactive strategies for branding and m-commerce. Show less

  • Movile
    • Brazil
    • Venture Capital and Private Equity Principals
    • 100 - 200 Employee
    • B2B Business Manager
      • Oct 2009 - Oct 2011

      Responsible for the day-to day running of the business with a particular emphasis on business development. Duties:• Identifying, developing and directing the implementation of business strategy.• Involved in planning & organizing the organization’s activities to achieve targets.• Responsible for the Profit & Loss responsibility for the B2B Channel.• Liaising with officials of government departments and regulatory bodies• Developing business plans and preparing comprehensive business reports.• Improving margins and maintaining a high quality service to clients. • Legal representation• Profitability strategy and forecast development.• Carrier's relationship and opening new contracts. (Movistar, Iusacell, Telcel, Nextel)• WL Projects follow-up and Launching.• D2C New Products Design.• Opening and Start up of Corporate Market in Mexico. Banking segment.• Mobile Marketing initiatives.• Business opportunities detection. Show less

    • Mx & CA Finance Manager
      • Nov 2009 - Dec 2010

      • Leading areas: Treasury, Human Resources, Legal, Planning and Accounting• Cost center implementation• Reports design, creation and implementation• Internal policies creation and Implementation• Controller activities• Running auditory process• Tax compliance• Leading an acquisition procedure• Administration • Legal representation• Profitability and Business planning

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • South Cone Import FPLC Manager
      • May 2005 - Nov 2007

      • Provided financial analysis determined pricing, analyzed risks and returns, prepared forecasts, budgets and competitive analysis of sub products plant and for South Cone logistics cost (15 Business units), as well. Generated reports to management of variances, saving projects analysis tracking and contribution. • I have evaluated the value contribution for different business units. Working for P&G I worked on evaluating scenarios and different saving projects based on Capex, resources-reorganization and re-engineering. As an example, I studied the intelligence of having a new distribution center in Manaus, Brazil, which projected savings by 10 MMUSD after 5 years. I worked on Saving projects for 15 MM USD. • SAP implementation. Synergies Project for Gillette Acquisition. Show less

Education

  • Columbia Business School
    Digital Business Leadership Program
    2018 - 2018
  • Columbia Business School
    Executive Education, Digital Business Strategy
  • Universitat de Barcelona
    Especialidad, Econometria
    2009 - 2009
  • Escuela Bancaria y Comercial
    Licenciatura en Economía Financiera, Economía financiera y actuarial
    2002 - 2006
  • Escuela Bancaria y Comercial
    International Baccalaureate Diploma, IBO program
    1999 - 2002

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