Satyen Melwani

Lead - Marketing and Partnerships at ANNADA - Association for Nutrition and Development Action
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • English -
  • Hindi -

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Zain Siddiqui

Satyen is a curious soul. His drive to learn shows in the way he interacts with others also in class. Asks questions relevant to his business and turns it into an interesting example for the rest of the class. He is working for a brilliant cause with ANNADA and doing a great job so far. They have a strong digital presence. I hope he takes away things from this class and succeeds and building an example out of ANNADA.

Reena Narang

Highly efficient' is the phrase that comes to mind when I think about Satyen. I was particularly impressed by his ability to handle even the toughest franchisees—effortlessly while his tenure at SKR. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to him. A multi-tasker with a great sense of humour.

LinkedIn User

A through hotelier, passionate about his job with a positive attitude at all times. I have found Satyen to be dependable, reliable, hard-working, conscientious, honest and courteous with a great sense of customer orientation and drive to increase the bottom-line profit of the organisation. His decisions have always kept in mind the business interests of the company, guests & corporates whilst striking a balance between all three. His people skills are exemplary and he leads his teams by example. He is a great asset for any organization. He does justice to any role / challenge offered to him. A Truly Self Driven Individual with clear Focus towards his ambitions and a Great Inspiration of Learning

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Experience

    • India
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Lead - Marketing and Partnerships
      • Jan 2017 - Present

      ★Solicit Corporate Partnerships - Fundraising ★Collaborate with the CEO and senior leadership to develop communications strategies that will broaden programmatic reach and widen impact ★Planning and Execution of Annual Marketing strategy ★Develop and refine "core" messages to ensure organizational consistency ★Digital Marketing Strategy ★Serve as executive editor for the organization's website and Newsletter ★Identify significant media and public policy issues that can be… Show more ★Solicit Corporate Partnerships - Fundraising ★Collaborate with the CEO and senior leadership to develop communications strategies that will broaden programmatic reach and widen impact ★Planning and Execution of Annual Marketing strategy ★Develop and refine "core" messages to ensure organizational consistency ★Digital Marketing Strategy ★Serve as executive editor for the organization's website and Newsletter ★Identify significant media and public policy issues that can be leveraged to support work, and create and implement plans to exploit them ★Plan and activate offline Events and Roadshows Show less ★Solicit Corporate Partnerships - Fundraising ★Collaborate with the CEO and senior leadership to develop communications strategies that will broaden programmatic reach and widen impact ★Planning and Execution of Annual Marketing strategy ★Develop and refine "core" messages to ensure organizational consistency ★Digital Marketing Strategy ★Serve as executive editor for the organization's website and Newsletter ★Identify significant media and public policy issues that can be… Show more ★Solicit Corporate Partnerships - Fundraising ★Collaborate with the CEO and senior leadership to develop communications strategies that will broaden programmatic reach and widen impact ★Planning and Execution of Annual Marketing strategy ★Develop and refine "core" messages to ensure organizational consistency ★Digital Marketing Strategy ★Serve as executive editor for the organization's website and Newsletter ★Identify significant media and public policy issues that can be leveraged to support work, and create and implement plans to exploit them ★Plan and activate offline Events and Roadshows Show less

    • Social Enterprise Franchise development
      • Sep 2015 - Feb 2017

      An innovative QSR aimed at serving SAFE, HYGIENIC & AFFORDABLE meals for the burgeoning Urban Mass Segment in India: Key Actions: ★Franchise Model Creation ★Digital and Print Advertising ★Hand-holding Franchise partners from Concept presentation to sign up including site selection An innovative QSR aimed at serving SAFE, HYGIENIC & AFFORDABLE meals for the burgeoning Urban Mass Segment in India: Key Actions: ★Franchise Model Creation ★Digital and Print Advertising ★Hand-holding Franchise partners from Concept presentation to sign up including site selection

    • Business Development & Restaurant Solutions
      • Apr 2013 - Aug 2015

      ★Franchise Acquisition and Servicing ★Site Analysis for Business Viability ★Increased the TYC brand Foot print in the western region ★Franchise Acquisition and Servicing ★Site Analysis for Business Viability ★Increased the TYC brand Foot print in the western region

  • Chez Vous Dining Pvt. Ltd.
    • Mumbai Area, India
    • Founder
      • Jun 2010 - Feb 2012

      Founded the first gourmet French restaurant in India. End-to-end management (finance, legal, marketing, PR and operation) of a 30 employee business. ★ Company Creation ★ Raised finance ★ Managed Daily operations Founded the first gourmet French restaurant in India. End-to-end management (finance, legal, marketing, PR and operation) of a 30 employee business. ★ Company Creation ★ Raised finance ★ Managed Daily operations

    • Manager - Sales and Marketing
      • Jan 2009 - Mar 2010

      ★Executed a Sales program for Restaurant managers across the entire Rajdhani chain of Restaurants ★Sales Training ★Marketing Promotions ★Restaurant Launches ★Executed a Sales program for Restaurant managers across the entire Rajdhani chain of Restaurants ★Sales Training ★Marketing Promotions ★Restaurant Launches

    • Retail
    • 300 - 400 Employee
    • Asst. Mgr
      • Jan 2007 - Jan 2009

      ★Defined CRM processes and protocols for the Real Estate Team for the Springs project selling apartments beginning at INR 3Cr. ★Hand-holding Premium Real Estate buyers from introduction to final possession ★Customer acquisition and Relationship Management ★Defined CRM processes and protocols for the Real Estate Team for the Springs project selling apartments beginning at INR 3Cr. ★Hand-holding Premium Real Estate buyers from introduction to final possession ★Customer acquisition and Relationship Management

    • India
    • Technology, Information and Internet
    • Asst. Mgr - Sales and Mktg
      • Apr 2005 - Jan 2007

      ★Responsible for conceptualizing and executing promotions and events to increase sales at all the MARS group Restaurant brands ★B2B partnerships with associate brands for Liquor, Tobacco ★Media partnerships with Premium luxury brands such as AUDI ★Barter partnerships with Media companies ★Responsible for conceptualizing and executing promotions and events to increase sales at all the MARS group Restaurant brands ★B2B partnerships with associate brands for Liquor, Tobacco ★Media partnerships with Premium luxury brands such as AUDI ★Barter partnerships with Media companies

    • United States
    • Investment Management
    • 400 - 500 Employee
    • Account Manager (Sales)
      • Oct 2002 - Mar 2005

      ★Marketing and Sales at the Western regional office [Mumbai] for Carlson Hotels selling 6 premium hotels across India. ★Closed a deal worth INR 3.5 million in sales. ★Marketing and Sales at the Western regional office [Mumbai] for Carlson Hotels selling 6 premium hotels across India. ★Closed a deal worth INR 3.5 million in sales.

    • Hospitality
    • 700 & Above Employee
    • Sales Executive
      • May 2001 - Jul 2002

      ★ Business Generation from new accounts for the first Le Royal Meridien in Mumbai ★ Achieved Highest Average Room Rate from corporate customers ★ Business Generation from new accounts for the first Le Royal Meridien in Mumbai ★ Achieved Highest Average Room Rate from corporate customers

Education

  • MICA
    PGCP, - Marketing and Brand Management
    2018 - 2019
  • American Hotel and Lodging Educational Institute
    Twin Diploma in Hospitality Management, Hospitality Administration/Management
    1998 - 2001
  • National Institute of Information Technology
    Beginners in Computer Programing, Computers
    1998 - 1998
  • Jai Hind College
    High School, Science ★ Physics Biology Chemistry
    1996 - 1998
  • Arya Vidya Mandir
    High School
    1991 - 1996

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