Marketing Manager

• Aug 2023 - Present

Responsible for enhancing brand visibility, engaging target audiences, and driving business growth. Requires big-picture planning, project management, and cross-functional team collaboration skills. Utilizes strong analytical skills to interpret data insights to optimize marketing strategies and measure performance for increased qualified leads.

Account Manager

• Jul 2022 - Aug 2023

Acted as budget-minded client liaison while strategizing and executing marketing plans.Efficiently managed the company's largest client and exceeded revenue goals through focused efforts, resulting in $47.5K generated in 9 weeks.Develops and deploys strategic digital marketing plans. Conducts competitor research and analysis to present to clients.Partners with UX/UI designers to deliver wireframes and designs based on the client's goals.Directs creative content production resulting in a 30% increase in engagement.Leads client campaigns resulting in 500% more website traffic YOY.Facilitates weekly touchpoints to partner on strategy, progress, and execution. Show less

Account Coordinator

• Sep 2021 - Jul 2022

Social Media Manager

• Apr 2019 - Present

Successfully designed a Shopify store with integrated Google Analytics, Social Media: Generated a following of over 3000 followers in just over a year organically through compelling content, customer interaction, and exciting giveaways and partnerships. Created effective Facebook and Google Ads. Branding: Developed a maker brand with the flexibility required for an evolving product line including printed assets such as earring cards, branded info cards, promotional materials, and a logo. Show less

Digital Marketer

• Mar 2021 - Oct 2021

Contracted position tasked with expanding organic reach for diverse brands through SEO-focused content. Expanded organic reach for diverse brands through SEO-focused content. Conducted keyword research and implemented SEO strategy. Authored technical blogs for clients in a range of industries. Extracted data across channels for monthly reports to present to clients. Drafted ad copy for use in A/B testing. Collaborated with Content Director to develop and edit website content. Accelerated growth by 200%+ on social media for client. Show less

Digital Marketing Program

• Dec 2020 - Mar 2021

- Campaign management: Setting SMART goals and KPIs, Developing creative briefs - Branding: Applying style guides - Customer insights: Developing buyer personas and empathy maps - Content marketing: Writing compelling copy for a target audience, Creating content that attracts prospective customers at each stage of the buyer’s journey, Blogging - Email marketing: Crafting open-worthy and compelling emails - Social media marketing: Developing strategies and content for social media platforms, like Facebook and Instagram, Developing strategies for organic, paid, and earned social media - Search engine marketing (SEM): Creating Google Ads - Search engine optimization (SEO): Choosing and crafting content around strategic keywords, Metrics reporting, Collecting data to measure, assess, and optimize campaign performance Tech: Google Analytics Google Ads MailChimp Social media Facebook Instagram WordPress Show less

Brand Assistant

• Nov 2018 - Mar 2020

Created a community giving program in alignment with the company brand and marketing plan. Oversaw the production and delivery of branded assets to partners. Coordinated company-wide projects with a cross-functional team. Managed communications with influencer partners. Spearheaded a comprehensive community giving program. Managed daily updates to the website. Created a community giving program in alignment with the company brand and marketing plan. Oversaw the production and delivery of branded assets to partners. Coordinated company-wide projects with a cross-functional team. Managed communications with influencer partners. Spearheaded a comprehensive community giving program. Managed daily updates to the website.

Brand & Marketing Manager

• Feb 2014 - Oct 2017

Established a strong brand and honed marketing plan attracting a loyal customer base. Guided a 20-person cross-functional team. Planned and executed strategic marketing and product roadmaps. Achieved a 15% increase in revenue YOY. Built a profitable business through strategic planning and business acumen. Drove high-impact changes and improvements based on data. Featured in Sunset Magazine, 1859, and Eating Up The West Coast. Established a strong brand and honed marketing plan attracting a loyal customer base. Guided a 20-person cross-functional team. Planned and executed strategic marketing and product roadmaps. Achieved a 15% increase in revenue YOY. Built a profitable business through strategic planning and business acumen. Drove high-impact changes and improvements based on data. Featured in Sunset Magazine, 1859, and Eating Up The West Coast.