Charlene Gervais
Co-founder & Consultant at Bluegreen Branding- Claim this Profile
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Bio
Tom Harrison
I had the pleasure of working with Charlene at Avenue for 4 years as one of her direct reports. One of Charlene's many talents is her ability to focus (and teach others in the process) on factors that truly drive the effectiveness of an organization—the tangibles tied to P&L and the less tangible tied to group camaraderie and organizational well-being. Charlene has a wealth of experience and a healthy helping of common sense, a winning combination for leading organizations to grow and prosper.
Adrian Gershom
Charlene Gervais is the kind of leader that every organization needs and yet few possess. She is deeply committed to the success of both the organization as a whole as well as the individual team members that comprise it. Coupling her formidable intelligence with years of experience successfully running several companies, Charlene is able to draw from a remarkable well of knowledge and introduce the structure and processes necessary to align team members around mission-critical organizational goals. While working with, and for, her I never failed to be impressed by her ability to skillfully attend to issues big and small and to shine no matter which of her many hats she needed to wear. Whether a fan, friend, or simply someone looking to learn how to "do things better" Charlene is worth watching.
Tom Harrison
I had the pleasure of working with Charlene at Avenue for 4 years as one of her direct reports. One of Charlene's many talents is her ability to focus (and teach others in the process) on factors that truly drive the effectiveness of an organization—the tangibles tied to P&L and the less tangible tied to group camaraderie and organizational well-being. Charlene has a wealth of experience and a healthy helping of common sense, a winning combination for leading organizations to grow and prosper.
Adrian Gershom
Charlene Gervais is the kind of leader that every organization needs and yet few possess. She is deeply committed to the success of both the organization as a whole as well as the individual team members that comprise it. Coupling her formidable intelligence with years of experience successfully running several companies, Charlene is able to draw from a remarkable well of knowledge and introduce the structure and processes necessary to align team members around mission-critical organizational goals. While working with, and for, her I never failed to be impressed by her ability to skillfully attend to issues big and small and to shine no matter which of her many hats she needed to wear. Whether a fan, friend, or simply someone looking to learn how to "do things better" Charlene is worth watching.
Tom Harrison
I had the pleasure of working with Charlene at Avenue for 4 years as one of her direct reports. One of Charlene's many talents is her ability to focus (and teach others in the process) on factors that truly drive the effectiveness of an organization—the tangibles tied to P&L and the less tangible tied to group camaraderie and organizational well-being. Charlene has a wealth of experience and a healthy helping of common sense, a winning combination for leading organizations to grow and prosper.
Adrian Gershom
Charlene Gervais is the kind of leader that every organization needs and yet few possess. She is deeply committed to the success of both the organization as a whole as well as the individual team members that comprise it. Coupling her formidable intelligence with years of experience successfully running several companies, Charlene is able to draw from a remarkable well of knowledge and introduce the structure and processes necessary to align team members around mission-critical organizational goals. While working with, and for, her I never failed to be impressed by her ability to skillfully attend to issues big and small and to shine no matter which of her many hats she needed to wear. Whether a fan, friend, or simply someone looking to learn how to "do things better" Charlene is worth watching.
Tom Harrison
I had the pleasure of working with Charlene at Avenue for 4 years as one of her direct reports. One of Charlene's many talents is her ability to focus (and teach others in the process) on factors that truly drive the effectiveness of an organization—the tangibles tied to P&L and the less tangible tied to group camaraderie and organizational well-being. Charlene has a wealth of experience and a healthy helping of common sense, a winning combination for leading organizations to grow and prosper.
Adrian Gershom
Charlene Gervais is the kind of leader that every organization needs and yet few possess. She is deeply committed to the success of both the organization as a whole as well as the individual team members that comprise it. Coupling her formidable intelligence with years of experience successfully running several companies, Charlene is able to draw from a remarkable well of knowledge and introduce the structure and processes necessary to align team members around mission-critical organizational goals. While working with, and for, her I never failed to be impressed by her ability to skillfully attend to issues big and small and to shine no matter which of her many hats she needed to wear. Whether a fan, friend, or simply someone looking to learn how to "do things better" Charlene is worth watching.
Experience
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Bluegreen Branding
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United States
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Advertising Services
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1 - 100 Employee
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Co-founder & Consultant
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Feb 2019 - Present
Bluegreen Branding provides brand strategy consulting and communications for B2B tech and financial companies. As the brand copilot for ambitious marketing leaders, we help shape brand strategy, craft communications, and launch their vision. Bluegreen Branding provides brand strategy consulting and communications for B2B tech and financial companies. As the brand copilot for ambitious marketing leaders, we help shape brand strategy, craft communications, and launch their vision.
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Owner and property manager
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Feb 2012 - Present
Owner and manager of multi-unit residential properties in Chicago's Wicker Park, Bucktown, Logan Square, and Ukranian Village neighborhoods. Owner and manager of multi-unit residential properties in Chicago's Wicker Park, Bucktown, Logan Square, and Ukranian Village neighborhoods.
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Twilight
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Canada
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Design Services
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1 - 100 Employee
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President / contract
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Apr 2017 - Feb 2018
Twilight works with businesses eager to create amazing branded spaces. From inspiration to installation, we help them reimagine branded spaces in ways they never thought possible. My role encompassed the following and more: - Improve the implementation of EOS/Traction and act as integrator - Develop a new brand strategy and roll out new brand internally and externally - Build out a marketing discipline; initiate lead generation program and enhanced sales tools- Lead team in the review, selection, and implementation of new ERP, Epicor
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Avenue B2B Marketing Strategy and Activation
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United States
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Advertising Services
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1 - 100 Employee
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President / co-owner
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Apr 2010 - Jul 2016
Avenue helps B2B companies in times of change (post M&A, recent investment, and/or entering new markets) align their organizations, transform their brands and engage their markets. My role was to establish business and financial systems, perform due diligence and complete acquisition of The Red Group, participate in new business development, build and lead the management team and ultimately run a financially sound, operationally efficient and supportive workplace.Also implemented EOS/Traction and served as integrator.
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President / founder
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Mar 2009 - Jan 2012
Started a company that provided flight-seeing tours across America to licensed private pilots. It seemed like a good idea at the time. Started a company that provided flight-seeing tours across America to licensed private pilots. It seemed like a good idea at the time.
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Senior Vice President
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Nov 2006 - Feb 2008
Helped manage the integration between San Francisco-based Haggin Marketing (which became SolutionSet) and its acquisition The Chicago Catalog Group (CCG). Acted as the marketing and process strategist for multiple accounts in the Chicago and San Francisco offices. Ultimately responsible for account success, including client satisfaction, marketing program efficacy, and financial performance. Helped manage the integration between San Francisco-based Haggin Marketing (which became SolutionSet) and its acquisition The Chicago Catalog Group (CCG). Acted as the marketing and process strategist for multiple accounts in the Chicago and San Francisco offices. Ultimately responsible for account success, including client satisfaction, marketing program efficacy, and financial performance.
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President / co-founder
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Jan 1996 - Nov 2006
Led this full-service print and web catalog marketing agency from bootstrapped start-up to success and subsequent acquisition by Haggin Marketing. Managed sales, account management, and service offering for 28 consumer and business-to-business accounts; directed day-to-day operations and work flow; managed a team of extraordinary full time and freelance employees. Implemented financial strategies which led to higher-than-industry-average profit margins, and an average per annum growth rate of 50% over 11 years in business. Performed all due diligence and financial reporting related to our acquisition by Haggin Marketing.
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President / co-founder
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Oct 2003 - Oct 2006
Built a full-service photo studio to serve clients of The Chicago Catalog Group as well as other photo-only clients. Managed pool of photographers, stylists, and assistants; maintained financial aspects of the business, and achieved excellent gross margins through smart equipment purchasing and negotiation of highly favorable lease rates. Built a full-service photo studio to serve clients of The Chicago Catalog Group as well as other photo-only clients. Managed pool of photographers, stylists, and assistants; maintained financial aspects of the business, and achieved excellent gross margins through smart equipment purchasing and negotiation of highly favorable lease rates.
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Education
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University of Wisconsin-Stout
B.S., Industrial Technology -
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University of Saint Thomas - School of Business
Master of Business Administration (M.B.A.), Marketing/Marketing Management
Community
