Deputy Chief Data & Informatics Officer – MHE

• Apr 2022 - Present

Principal

• Jun 2020 - Mar 2022

Solution Architect

• Oct 2015 - Jun 2020

• Led the Slalom Boston's Data Strategy capability area as part of the Data & Analytics practice. • Leading technology teams (architects, engineers, developers, data scientists) in developing solutions that leverage data to solve business challenges.• Bridging the gap between business management & data analytics to allow clients to maximize the value contained in their data. • Developing data & information strategies with clients which allow them to leverage advanced analytics to drive insights, solve business problems and develop new lines of businessExperience highlights:• Solution Lead – Specialized Medical Clinic Operator & Device Manufacturer; - Led a pilot project to stream data from over 55,000 medical devices distributed across over 2,500 clinics to the cloud via edge nodes and conduct analytics to monitor patient treatment, trigger alerts, eliminate expensive tests and improve the treatment experience• Information Strategy Lead – Global Rare Disease Pharmaceutical Manufacturer; - Led development of a strategic roadmap for creating a 360 degree view of patients to improve their lives by providing innovative and improved services. - Led a team of data scientists exploring the use of artificial intelligence/machine learning to enhance the efficiency and effectiveness of patient services• BI Strategy Lead – Global Consumer Goods Manufacturing & Retail- Led the development of a transformative BI and advanced analytics roadmap to create a single view of the consumer and provide a platform for business analysis and advanced analytic capabilities. This project was the 1st US implementation of Microsoft's Cortana Intelligence Platform (Azure).• BI Strategy Lead – Family Services; Developed a strategic information management plan to address critical challenges including customer acquisition, marketing effectiveness and operational performance through both quick wins and a long term strategic roadmap. Show less

Data & Analytics Team Operations Lead

• Mar 2019 - Feb 2020

• Work with the Practice Area Lead in developing and implementing the operational strategy to support the scale of our rapidly growing Data & Analytics Team• Assist the PAL to manage the pipeline and staffing of new opportunities and projects

Principal Consultant

• Apr 2012 - Dec 2016

I founded Wirksam Consulting to provide consulting services in the disciplines of operational efficiency and customer retention. While these areas of expertise may seem very different, the principles and techniques used in both areas are strikingly similar. In addition to working with large companies, Wirksam frequently partners with other small consulting service providers to provide unique expertise to a wide range of problems. Clients/Partners: iRobot • Wirksam recently completed a big data/ internet of things strategy project. Advanced Manufacturing Group • AMG & Wirksam worked with British Petroleum to improve safety and efficiency for maintenance of deepwater blowout preventors • AMG & Wirksam piloted a project with MIT to increase graduate research laboratory safety & productivity. PPT Solutions, LLC • PPT Solutions, LLC helps companies with call centers, outsourcing strategies and customer lifecycle management. We harness our vast industry experience and leverage your customer/prospect data to develop effective and efficient solutions to meet the specific needs of your business. Zakipoint • Wirksam has partnered with Zakipoint to leverage big data analytics to solve problems in the areas of healthcare, entertainment & B-to-B software. * Lead market research project for a major oil & gas services software provider to better understand potential customer needs with the goal of enhancing their current product line to retain existing customers & attract new customers Show less

Solutions Director, Digital Media & Entertainment

• Aug 2011 - Feb 2012

Opera Solutions is a big data analytics company specializing in transforming large and often unstructured data into insights. Responsible for product strategy, account management, product management and industry expertise sales-support. • Identified multi-million dollar opportunities for the deployment of big data analytics within media, entertainment & online game companies • Developed & presented new business strategy & proposals to internal & external clients in the areas of virtual goods sales optimization and optimization of dynamic video ad targeting & insertion for the television industry Show less

Independent Consultant - Business Strategy

• Mar 2011 - Apr 2011

Business Strategy Consulting for Media, Broadcast, Mobile & High Tech Companies • Performed due diligence for a private equity firm looking to make a multi-million dollar acquire a major mobile services & app provider. • Assessed the business strategy and short/long term viability of the business. The analysis allowed the private equity firm to develop a more accurate valuation of the company and spin-off scenarios. Business Strategy Consulting for Media, Broadcast, Mobile & High Tech Companies • Performed due diligence for a private equity firm looking to make a multi-million dollar acquire a major mobile services & app provider. • Assessed the business strategy and short/long term viability of the business. The analysis allowed the private equity firm to develop a more accurate valuation of the company and spin-off scenarios.

Sr. Account Manager

• Mar 2010 - Nov 2010

ChoiceStream is a provider of personalized content/product recommendations. Key clients: AT&T U-verse TV, MTV Networks, EpixHD, Dish Network, Ticketmaster/Live Nation, Borders Books. • Supervised team of account managers responsible for all client relationships • Managed critical relationships to ensure ongoing client satisfaction • Developed method to demonstrate value to client leading to contract expansion of ~$3M • Lead successful account teams comprised of project manager, analyst, implementation consultant & engineer • Identified opportunities to enhance product feature set to expand the client relationship & increase value Show less

Director, Customer Relationship Management

• Nov 2008 - Nov 2009

Fox Mobile Distribution is a worldwide leader in mobile content distribution including Ringtones, Graphics, Games, Music & Video Lead the development of worldwide CRM strategy & programs for all products including a mobile video app, BitBop • Launched mobile marketing SMS based upsell program • Increased sales conversion by 6% through redesign of Website orderflow • Directed operational improvements to enhance customer experience & increase customer retention Fox Mobile Distribution is a worldwide leader in mobile content distribution including Ringtones, Graphics, Games, Music & Video Lead the development of worldwide CRM strategy & programs for all products including a mobile video app, BitBop • Launched mobile marketing SMS based upsell program • Increased sales conversion by 6% through redesign of Website orderflow • Directed operational improvements to enhance customer experience & increase customer retention

Director, Customer Lifecycle Management

• Jan 2007 - Nov 2008

Helio was an MVNO wireless phone service carrier. It was eventually acquired by Virgin Mobile USA. Lead the customer loyalty & retention group with the operations department and built customer loyalty & retention team & program from the ground up • Launched dedicated inbound call center saves team which reduced save desk voluntary churn by over 50% • Created subscriber loyalty roadmap including proactive & reactive tactics based on subscriber value • Implemented operational tactics designed to improve subscriber services & enhance subscriber experience including handset upgrade & win-back programs • Worked as part of team which introduced 1st flat rate unlimited pricing plans to the US as part of comprehensive churn reduction plan Show less

Sr. Manager Database Marketing

• Mar 2006 - Jan 2007

Lead the development of a database marketing program with the objectives of increasing customer retention, identifying upgrade candidates, increase acquisitions and promotion of online edition value added services. • Evaluated & implement long term strategy for database marketing system • Managed campaign management analytics staff & budget • Key member of Tribune company wide team evaluating options for a company wide database marketing solution • Developed & implemented an end-to-end campaign management process through cross-functional coordination between customer marketing groups, IT and vendors Show less

Manager, Marketing Planning & Analysis

• Jun 2003 - Mar 2006

Managed customer upgrade & retention analytics activities leading to the 1st use of customer behavior modeling within US television service providers to significantly increase programming package upgrades and retention. • Allocated customer marketing leads generating over $100,000,000 in revenue • Managed a $2,000,000 budget for analytics & customer targeting • Developed programs which contributed to the company having the lowest customer churn rate among all its competitors • Advised senior management regarding strategic implications of various programs on upgrade & retention • Developed customer lifetime value metric for use at inbound call centers • Consulted with premium programming providers (HBO, Showtime & Starz) to develop optimal lead allocations for multi-million dollar upgrade campaigns Show less

Consultant

• Mar 2000 - Jun 2002

Braun Consulting is a professional services firm that delivers customer-focused business solutions. It focuses primarily on strategy, customer relationship management and business intelligence services. It was acquired by Fair Isaac Corp. Provided business strategy consulting to major pharmaceutical & entertainment companies. • Lead strategic component for the implementation of the Siebel Marketing campaign management application for DIRECTV • Saved over $3M/yr through the development of customer care strategies resulting in improved customer service, decreased call center call volume • Conceived & executed a groundbreaking project which integrated strategy with a technology implementation • Performed due diligence & analysis of strategic women’s health care opportunities for a major pharmaceutical company Show less