Experience

WindowMaster

• Denmark
• Wholesale Building Materials
• 1 - 100 Employee

• Group Head of Digital Marketing and Communication

  • Aug 2021 - Jul 2023

  Copenhagen, Capital Region, Denmark Company global marketing lead, supporting regional sales offices in digital BTB lead generation, brand building and sales. • Digital transformation of BtB work sphere and company • Building brand stories with local markets focusing on product sustainability and natural ventilation • Improving and optimizing company martech stack • Leading our brand and marketing efforts on earned, owned and paid channels • Build digital marketing strategies and set KPIs for leads… Show more Company global marketing lead, supporting regional sales offices in digital BTB lead generation, brand building and sales. • Digital transformation of BtB work sphere and company • Building brand stories with local markets focusing on product sustainability and natural ventilation • Improving and optimizing company martech stack • Leading our brand and marketing efforts on earned, owned and paid channels • Build digital marketing strategies and set KPIs for leads creation • Building BtB lead generation strategy including automated scoring models in Click Dimensions • Support the growth of our ESG strategy, communication and initiatives, as a global company committed to SBTI Show less



VELUX

• Denmark
• Wholesale Building Materials
• 700 & Above Employee

• Strategic Regional Partner, Global Digital Customer Journeys & Experience

  • Feb 2021 - Jul 2021

  Copenhagen, Capital Region, Denmark Strategic digital customer journey advisor/ambassador to regional markets in Europe and beyond. • Part of the digital transformation establishing new customer journeys and touchpoints. • Deployment of new martech. Support of global rollout of SalesForce. • Building digital capabilities in regional market teams with stakeholders. • Day to day SPOC from regions to global CXU organization • Establishing and driving European summits and forums, optimizing learnings and insights. •… Show more Strategic digital customer journey advisor/ambassador to regional markets in Europe and beyond. • Part of the digital transformation establishing new customer journeys and touchpoints. • Deployment of new martech. Support of global rollout of SalesForce. • Building digital capabilities in regional market teams with stakeholders. • Day to day SPOC from regions to global CXU organization • Establishing and driving European summits and forums, optimizing learnings and insights. • The representative in regional market meetings and optimization of funnel/customer experience activities globally/regionally. • Building and identifying dashboards optimizing funnel conversions from marketing qualified leads to sales qualified leads. • Support of local regional/territory campaign planning together with cross-global stakeholders Show less



Bonnier Publications A/S

• Denmark
• Media Production
• 100 - 200 Employee

• Head of Digital Products

  • Mar 2018 - Jun 2020

  Copenhagen Area, Capital Region, Denmark Commercial and strategic business lead of Bonnier Publications digital products, like DOCMA and WYPE. Commercial development lead on new business areas and products. Digital transformation of existing magazine brands into digital subscription business models.

• Nordic Digital Product Manager

  • Aug 2017 - Mar 2018

  Copenhagen Area, Capital Region, Denmark Commercial marketing lead on new digital business products and services.



Sony Interactive Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Software Marketing Manager, Nordics

  • Apr 2016 - Mar 2017

  Copenhagen Area, Capital Region, Denmark Nordic Marketing lead of PlayStation software title campaigns. Managing digital software releases in Nordic territories, as part of E-commerce responsibility, supporting overall digital business growth Strong stakeholder management with internal territory teams and external partners. Developing Nordic omnichannel strategy and commercial plans for PlayStation Products driving the PlayStation console and brand.

• Nordic Product & Campaign Manager

  • Jul 2015 - Apr 2016

  Copenhagen Area, Capital Region, Denmark Nordic Product lead on PlayStation software titles as well as hardware. Responsible for driving the 3rd party relations and create plans sustaining 3rd party titles within the PlayStation universe. Overseeing the Digital releases in Nordic and supporting the overall digital business growth.



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Nordic Product Manager FIFA/NHL Ultimate Team

  • Nov 2013 - Jun 2015

  Copenhagen Area, Denmark Nordic lead on Digital Marketing and Sports Product Management of FIFA and NHL Ultimate Team game experiences. Nordic Lead on FIFA WORLD, Free to Play Digital Sports Experience. Marketing Executive Denmark

• Sports Product & PR Executive

  • Jan 2013 - Jan 2014

  Copenhagen Area, Denmark, Scandinavia Nordic Lead on Digital Marketing and Sports Product Management of FIFA13 and NHL13 Ultimate Team. Nordic Lead on EA SPORTS product PR Nordic Lead on Madden25 and Tiger14 Nordic Digital Product Lead on FIFA 13 Ultimate Team and NHL 13 Hockey Ultimate Team: I have been responsible for the Nordic Business leg of the FIFA and NHL franchise products covering all aspects from PR to sales and marketing plans sustaining the positive growth this year. As a part of the above, I am… Show more Nordic Lead on Digital Marketing and Sports Product Management of FIFA13 and NHL13 Ultimate Team. Nordic Lead on EA SPORTS product PR Nordic Lead on Madden25 and Tiger14 Nordic Digital Product Lead on FIFA 13 Ultimate Team and NHL 13 Hockey Ultimate Team: I have been responsible for the Nordic Business leg of the FIFA and NHL franchise products covering all aspects from PR to sales and marketing plans sustaining the positive growth this year. As a part of the above, I am responsible for creating the Nordic Media plans and overseeing the local execution in markets (SWE, DK, FI and NO) as well as working closely with our sales department to execute trade marketing programs and activities in Nordic retail stores/web portals. Nordic Lead on EA SPORTS product PR: As Nordic lead on the FIFA13 franchise PR, I developed even further knowledge towards acquiring Nordic responsibilities, delegating and assigning Nordic strategy on FIFA 13. I have taken leadership over the Nordic PR strategy and team, creating a full PR plan to be implemented locally in Nordic Territories, building strong relationships to mainstream-, lifestyle- and gaming media as well as supporting and growing key influencers like bloggers, Youtubers and community media.

• Marketing & Community Exec

  • Jun 2008 - Dec 2012

  Copenhagen Area, Denmark, Scandinavia Managing PR for all EA titles in Denmark Nordic PR lead on EA SPORTS: Responsible for leading, creating the strategy and campaign on Nordic EA SPORTS PR on titles such as FIFA and NHL franchises. (Finland, Sweden, Denmark, Norway) role experience: Marketing Executive Denmark Working in the Nordic Marketing and publishing team, delivering results that benefitted Online, CRM, PR, Sales and Marketing, supporting and building the present Market Share of EA in the Nordics.… Show more Managing PR for all EA titles in Denmark Nordic PR lead on EA SPORTS: Responsible for leading, creating the strategy and campaign on Nordic EA SPORTS PR on titles such as FIFA and NHL franchises. (Finland, Sweden, Denmark, Norway) role experience: Marketing Executive Denmark Working in the Nordic Marketing and publishing team, delivering results that benefitted Online, CRM, PR, Sales and Marketing, supporting and building the present Market Share of EA in the Nordics. As Marketing Executive I have worked on and developed various tools mapping out communities and PR relations. I have worked on combining functions and roles so that all PR and Marketing are 360 degrees driven - combining Sales, Marketing and PR even more My role and function has been responsible for implementing national PR and Marketing in Denmark, focusing on the digital and social media developments and ways of engaging the local and national consumer, building and developing communities through national and nordic events, both physical and digital. Handling agencies and partners that implements PR, Consumer events and social media strategies. Working close together with Nordic Exec team implementing Experiential, PR and CRM plans for Denmark Strong relations to Key Media and Gaming outlets, creating community PR and mainstream newsstories Close co-operation with KAMs and Trademarketing creating 360% marketing events directed at consumers.

• Marketing Project Assistant

  • May 2007 - Jun 2008



Crunchy Frog

• Online Promotion Assistant

  • Feb 2007 - Aug 2007

  Intern at the independent Music Label, Crunchy Frog



Salenordic

• Field Marketing

  • 2001 - 2007



The MuseBox

• Music
• 1 - 100 Employee

• Online Marketing Assistant

  • Aug 2006 - Dec 2006

  Intern at The Musebox, Toronto