Allison O.
Graphic Designer and Social Media Coordinator at YMCA of Okanagan- Claim this Profile
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Bio
Experience
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YMCA of Southern Interior BC
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Canada
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Philanthropic Fundraising Services
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1 - 100 Employee
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Graphic Designer and Social Media Coordinator
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Jul 2012 - Present
Association Services (Kelowna Family Y Building) Works closely with and assists the marketing and events director in the design and production of all marketing materials for the YMCA of Okanagan and oversees all social media efforts and communications, ensuring that a consistent, brand aligned message is communicated to the public across all forums. KEY AREAS OF RESPONSIBILITY DESIGN AND PRODUCTION • Creating themed imagery for different departments, programs, and campaigns • Designing marketing materials • Editing and… Show more Works closely with and assists the marketing and events director in the design and production of all marketing materials for the YMCA of Okanagan and oversees all social media efforts and communications, ensuring that a consistent, brand aligned message is communicated to the public across all forums. KEY AREAS OF RESPONSIBILITY DESIGN AND PRODUCTION • Creating themed imagery for different departments, programs, and campaigns • Designing marketing materials • Editing and reformatting documents • Formatting files for print • Optimizing and editing photos • Assisting in event photography • Applying brand refresh to outdated documents, templates, and resources SOCIAL MEDIA • Communicating with all departments’ social representatives, gathering the latest information • Supporting staff who want to get things out to the public’s awareness • Managing staff’s creation of content and encouraging its importance and timeliness • Setting up, maintaining, and managing all social networking accounts • Reviewing, editing, and posting content (i.e. stories, images, videos) • Maintaining and updating website content • Creating, formatting, and distributing email campaigns • Monitoring all mentions of the Y online, tracking positive, negative, and neutral • Reporting results of analysis and success measurement (Monthly reports) OTHER RESPONSIBILITIES • Organizing files, folders, and resources • Creating digital forms and archiving responses • Corresponding with form recipients and troubleshooting problems • Creating, distributing, and managing surveys Show less
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YMCA Canada
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Canada
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Non-profit Organization Management
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700 & Above Employee
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Digital Communications Intern
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Apr 2012 - Jul 2012
375 Hartman Road Kelowna, BC Providing technical and creative support to all areas of digital communication materials and support the roll out of the Y Canada rebrand for the YMCA-YWCA Okanagan. Responsibilities include website analysis and redesign, populating website content including video, supporting social media training and engagement strategies, analytics reporting, assisting in creating and distributing digital assets, and researching and analyzing best staff communication forums.
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Deli Clerk
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May 2008 - Apr 2012
3175 Lakeshore Road, Kelowna BC Customer service and food preparation
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Customer Service and Graphic Design
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Mar 2011 - Mar 2011
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Education
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Center for Arts and Technology
Graphic and Digital Media Design -
Immaculata Regional High School
High School Diploma