Member of E-Commerce Committee

• Oct 2020 - Present

Nominated Committee Member in one of the largest Chambers of Commerce in Saudi Arabia. Offering substantial industry expertise for discussing Future E-Commerce Strategy & Roadmap, key challenges and emerging issues to support informed Government policy decision-making in a changing macroeconomic environment. Attending regular meetings advocating e-commerce interests and increasing economic benefits from a rapidly growing sector. Nominated Committee Member in one of the largest Chambers of Commerce in Saudi Arabia. Offering substantial industry expertise for discussing Future E-Commerce Strategy & Roadmap, key challenges and emerging issues to support informed Government policy decision-making in a changing macroeconomic environment. Attending regular meetings advocating e-commerce interests and increasing economic benefits from a rapidly growing sector.

Member of Digital Transformation Committee

• Jan 2022 - Present

CEO / Company President (Online Food Delivery & Technology Company) | WSSEL

• 2015 - Present

CEO & FOUNDER: Built a growing independent online food delivery, technology and operations company from zero (SAR multi-million turnover). Created a stable business and appointed an Executive Team and talented senior management team to drive future growth / rapid scalability plans with Executive Team oversight by chairing meetings on growth strategy roadmap, investment business cases and financial / commercial performance. STRATEGY & VISION: Leading overall strategic direction (vision), financial, commercial and operational decision-making with key investments in customer experience, technology platforms, BI / data analytics, business processes, driver / supply chain operations, order fulfilment and cost efficiencies to achieve ambitious growth plans for an innovative company. Achieved impressive YOY growth and adapted business model to meet post-COVID challenges with a competitive advantage through restructuring and building new technology partnerships. BUSINESS & COST OPTIMISATION: Cross-functional leadership across all business areas. Introduced BI / data analytics capability to optimize costs and operational processes across all business functions. Implemented data insights, single customer view and reporting analytics to monitor sales, commercial and operational performance (KPI & SLA targets) and identify white space opportunities (risk, market and competitor analysis). TECHNOLOGY & GROWTH ROADMAP: Using technology to scale business with e-commerce platform, multi-lingual mobile apps, front-end sales ordering, back-end fulfilment processes and E2E customer experience, including technology selection, systems integration, payment options, order tracking, delivery operations and call center support. Strengthened sales / commercial strategies focusing on retaining existing customers, diversifying revenues and offering new services / features through a leading-edge technology platform. Introduced innovative new concepts and launched co-marketing initiatives. Show less

Business Director (BP Lubricants Portfolio) | CASTROL

• Apr 2013 - Mar 2018

BUSINESS DIRECTOR: Led B2B Sales & Business Development Strategy, brand equity building, marketing initiatives, KPI performance (sales reporting and analysis) and in-market execution for a large BP lubricants portfolio. Deployed multi-sector strategies for automotive (Auto Service Centers, Franchise Workshops, Dealer Networks & Trucks across major brands) alongside B2B propositions targeting automotive, industrial, heavy duty, generator and marine sectors. CEO & BP STAKEHOLDERS: Managed key stakeholder expectations by aligning regional strategy with global corporate strategy (UK global HQ). Included regional strategy development, business cases, sales revenue / profitability targets, pricing models, best practice knowledge sharing, client relationship management and competitive / market positioning. SALES GROWTH LEADERSHIP & MARKETING INITIATIVES CHANNEL MARKETING STRATEGY: Led Channel Marketing Strategy & Merchant Teams on POS, merchandising, branding and communications initiatives to grow sales / distribution channels across automotive dealer networks, franchise workshops and other key segments. Also, supported new product launches and go-to-market strategies through effective marketing plans. KEY ACCOUNT MANAGEMENT: Led Key Account & Business Development Strategy execution in close collaboration with Regional Sales Teams. Introduced sales strategy framework for selling into different market sectors (Automotive, Industrial, Heavy Duty & Marine), including in-depth analysis, market mapping (areas of strategic focus), sales / product propositions and key pricing decisions. HIGH PERFORMANCE: Won Relationship Manager of the Year. Delivered sustained double-digit revenue growth by building strong client relationships, winning key strategic accounts and exceeding challenging targets through extensive market research, matching right lubricant products to customer requirements and robust supply chain forecasting / order fulfilment. Show less

Corporate Relationship Manager (Corporate Group) | CORPORATE BANKING

• 2012 - 2013

CORPORATE RELATIONSHIP MANAGER: Managed top-tier corporate client portfolio. Conducted deep-dive fundamental / financial analysis to assess overall risk / eligibility on corporate financing decisions and presentation of credit analysis reports. Included financial performance, P&L / balance sheets and ratio analysis alongside key market macroeconomic trends, competitiveness, risk factors and industry benchmarking to prepare credit analysis reports with in-depth due diligence and recommendations for Credit Committee sign-off decisions. Show less

Corporate Relationship Manager (Commercial Group) | CORPORATE BANKING

• 2010 - 2012

CORPORATE RELATIONSHIP MANAGER: Managed corporate portfolio with excellent knowledge of client portfolios, investments and risk profiles alongside proactively understanding client activities, investment objectives and account performance. Conducted regular client reviews with ongoing financial advice, plus achieved exceptional performance as a top performer through extensive sales / marketing of bank products and services to maximize cross-selling opportunities and make appropriate referrals, whilst maintaining up-to-date knowledge of markets and economic activity. Show less

Assistant Corporate Relationship Manager (Sophisticated Group) | CORPORATE BANKING

• 2008 - 2010

ASSISTANT CORPORATE RELATIONSHIP MANAGER: Key team member handling a portfolio of top-tier Sophisticated Group clients (giant blue-chip companies). Managed client relationships for marketing / cross-selling related products, conducting credit reviews and processing credit applications ready for Head of Credit Committee sign-off. ASSISTANT CORPORATE RELATIONSHIP MANAGER: Key team member handling a portfolio of top-tier Sophisticated Group clients (giant blue-chip companies). Managed client relationships for marketing / cross-selling related products, conducting credit reviews and processing credit applications ready for Head of Credit Committee sign-off.