Mary Woodruff Griffin
ABSN Student at Georgia Baptist College of Nursing of Mercer University alumni, students and friends- Claim this Profile
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Bio
Colleen Kirk
Mary's strategic and forward-thinking mindset was essential to our team's success. Mary was able to view the big picture of each campaign, but also get into the details to insure that all of our programs were finely tuned to produce the best result. She was able to think about how each objective would be best met, and if we were not pacing accordingly she would proactively reach out with a solution to get the campaign back on track.
Colleen Kirk
Mary's strategic and forward-thinking mindset was essential to our team's success. Mary was able to view the big picture of each campaign, but also get into the details to insure that all of our programs were finely tuned to produce the best result. She was able to think about how each objective would be best met, and if we were not pacing accordingly she would proactively reach out with a solution to get the campaign back on track.
Colleen Kirk
Mary's strategic and forward-thinking mindset was essential to our team's success. Mary was able to view the big picture of each campaign, but also get into the details to insure that all of our programs were finely tuned to produce the best result. She was able to think about how each objective would be best met, and if we were not pacing accordingly she would proactively reach out with a solution to get the campaign back on track.
Colleen Kirk
Mary's strategic and forward-thinking mindset was essential to our team's success. Mary was able to view the big picture of each campaign, but also get into the details to insure that all of our programs were finely tuned to produce the best result. She was able to think about how each objective would be best met, and if we were not pacing accordingly she would proactively reach out with a solution to get the campaign back on track.
Experience
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Georgia Baptist College of Nursing of Mercer University alumni, students and friends
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United States
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Higher Education
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1 - 100 Employee
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ABSN Student
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Aug 2022 - Present
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Wpromote
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United States
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Marketing Services
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1 - 100 Employee
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Paid Social Manager
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May 2021 - Jun 2022
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22squared, Inc.
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United States
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Technology, Information and Internet
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Media Manager - Digital Investment, Social
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Oct 2019 - May 2021
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The Johnson Group
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Advertising Services
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1 - 100 Employee
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Digital Strategist
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Sep 2016 - Oct 2019
•Leading strategic digital planning based on KPIs and platform best practices to meet client goals •Recommending platform and ad formats by client campaign and brand voice •Developing, implementing, and maintaining digital media campaigns for social and display •Buying and managing programmatic buys on DV360 with self-serve and managed services •Analyzing and optimizing current campaigns to achieve client’s campaign KPIs •Delivering reports and presentations by client to analyze performance and to inform future creative and purchasing tactics •Leading pixel placement strategy to optimize client campaigns based on actionable goals •Collaborating with vendors to increase digital knowledge and learn about new offers and opportunities for current clients •Training team members on buying display and social ads •Researching best practices on digital platforms and keeping up to date with trends in social media Show less
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Vanderbilt University Student Centers
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United States
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Higher Education
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Facilities Manager
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Feb 2015 - May 2016
While in college, I worked on-campus during my final two years. - Oversaw the organization of set ups for events in all student centers - Provided relevant information regarding campus events and facilities to students, faculty and visitors - Collaborated with other student managers to ensure a positive experience for clients and university members While in college, I worked on-campus during my final two years. - Oversaw the organization of set ups for events in all student centers - Provided relevant information regarding campus events and facilities to students, faculty and visitors - Collaborated with other student managers to ensure a positive experience for clients and university members
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redpepper
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United States
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Advertising Services
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1 - 100 Employee
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Client Services Intern
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Jan 2016 - Apr 2016
During my senior year of college, I interned at redpepper to explore my interest in marketing and advertising. - Collaborated with production and creative teams to ensure quality products for clients - Assisted account director and account executive to fulfill specific project tasks - Contributed to intern program components such as individual project, cover photos and blog During my senior year of college, I interned at redpepper to explore my interest in marketing and advertising. - Collaborated with production and creative teams to ensure quality products for clients - Assisted account director and account executive to fulfill specific project tasks - Contributed to intern program components such as individual project, cover photos and blog
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New Orleans Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Education Department Intern
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May 2014 - Aug 2014
- Assisted art instructors with summer camp activities including museum trips and art classes - Attended department meetings to discuss and plan events regarding art education at the museum - Organized camper information by transferring details from hard copy forms to Excel - Assisted art instructors with summer camp activities including museum trips and art classes - Attended department meetings to discuss and plan events regarding art education at the museum - Organized camper information by transferring details from hard copy forms to Excel
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Legal Assistant
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May 2013 - Aug 2013
- Maintained organization of client files - Communicated via telephone with clients to gather information on current health status - Assisted Marketing Director with advertisement campaign through social media and direct mail - Maintained organization of client files - Communicated via telephone with clients to gather information on current health status - Assisted Marketing Director with advertisement campaign through social media and direct mail
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Education
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Mercer University
Bachelor's degree, Nursing -
Vanderbilt University
Bachelor’s Degree, Psychology, Minor in Studio Art -
Washington and Lee University
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Girls Preparatory School
High School