Alberto Carniel

Digital Marketing Director at Brownells, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Philadelphia, Pennsylvania, United States, US
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency
Skills

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Bio

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5.0

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John P. Hodge

Alberto was a pleasure to work with. He did a great job working independently on a number of initiatives. He was able to change directions on the fly and still deliver results, during the peak of our season. Always honest and gave true feedback on direction and strategy.

Trang Quynh THAN

Alberto has demonstrated to have a great expertise in Amazon Advertising to drive high ROIs for our clients. He is very practical and straightforward, always be a teamplayer to give advice and training to team member for a better work result. He has a performance-focused mindset, it was nice working with him. I highly recommend him with the belief he can be a great contribution for where he works.

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Credentials

  • Amazon DSP Campaigns Certification
    Amazon
    Mar, 2021
    - Nov, 2024
  • Sponsored Ads Certification
    Amazon
    Mar, 2021
    - Nov, 2024
  • Technical SEO
    SEMrush
    Jan, 2019
    - Nov, 2024
  • IELTS - C1
    British Council
    Apr, 2018
    - Nov, 2024
  • AdWords Display Certification
    Google
    Jan, 2018
    - Nov, 2024
  • AdWords Search Certification
    Google
    Jan, 2018
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jan, 2018
    - Nov, 2024
  • Inbound
    HubSpot Academy
    Aug, 2017
    - Nov, 2024
  • SEO training course
    Moz
    Apr, 2017
    - Nov, 2024
  • The digital garage
    Google
    Apr, 2017
    - Nov, 2024
  • Professional surf lifeguard
    Federazione Italiana Nuoto
    Jan, 2011
    - Nov, 2024
  • E.C.D.L. (European Computer Driving Licence)
    Associazione Italiana per l'Informatica e il Calcolo Automatico
    Jan, 2008
    - Nov, 2024

Experience

  • Brownells, Inc.
    • United States
    • Retail
    • 100 - 200 Employee
    • Digital Marketing Director
      • Sep 2023 - Present

      Brownells has been an Iowa-based manufacturer and distributor of firearms and related supplies (including tactical accessories, optics, gears and apparel) since 1959. Main activities performed: ◾ Responsible for all media and digital advertising on different ecommerce stores and marketplaces (eg: Amazon, Google, Bing, Facebook, Instagram, Twitter, Topple); ◾ Direct manager of the SEO and email/SMS marketing teams, and supervisor of all media-related third party vendors for brownells.com: from data feed management to DSP and programmatic ads; ◾ Reports to the VP of Marketing and leads the growth strategy of brownells.com. Show less

  • Dynamic Labs
    • United States
    • Wholesale
    • 1 - 100 Employee
    • Digital Marketing Director
      • Jan 2022 - Sep 2023

      Dynamic Labs has been a New York-based manufacturer and distributor of optical supplies since 1996. In 2019, it launched a new retail-only vertical called Eyeglass Supply Store. Achievements: ✔ Amazon: more than doubled sales in 2022 compared to previous year; ✔ Successfully rebranded UltraVue and Purity Lens Cleaner product lines; ✔ Built single handed the new Eyeglass Supply Store ecommerce platform; ✔ Increased email marketing open rates by 10%. Main activities performed: ◾ Responsible for all media and digital advertising on different ecommerce stores and marketplaces (eg: Amazon, Walmart, Newegg, eBay, Facebook, Instagram); ◾ Coordinates design, IT/development and logistics teams; ◾ Reports directly to CEO and COO and provides analytics, forecasts and growth strategy (for online and offline marketing). Show less

  • National Tree Company
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Apr 2021 - Jan 2022

      The National Tree Company is an all-around importer and wholesaler for home decor. Its inventory includes seasonal and holiday decorations, artificial shrubberies and topiaries as well as outdoor furniture and accessories. Achievements: ✔ Amazon: best ROAS: 42.82; average ROAS: 24. Increased ad sales by 27.56% and decreased ad spend by 26.1% in 2021 compared to previous year; ✔ Wayfair average ROAS: 26.5; ✔ Lowe’s average ROAS: 7. Main activities performed: ◾ Responsible for all media and digital advertising (>$2M/year budget). ◾ Managed one-handed digital advertising campaigns on Amazon, Wayfair, Walmart, Lowe’s, Macy’s, Target+, Facebook, Instagram and Pinterest; ◾ Used AI and ad automations to drive sales on multiple marketing channels (eg: Sellics, Helium10, Criteo). Show less

  • The PCA Group of Companies
    • United States
    • Retail
    • 1 - 100 Employee
    • Digital Media Manager
      • Sep 2020 - Apr 2021

      Perfume Worldwide is a strategic growth investor which fuels and supports the growth of beauty brands. They actively manage a portfolio of over 1,000 brands like Pupa Milano, Aeropostale, Cristiano Ronaldo, IDUN Minerals, Ferrari and Mercedes Benz. Achievements: ✔ Managed over $2M/year advertising budget; ✔ Best Amazon Advertising ROAS: 9. Main activities performed: ◾ Managed digital advertising campaigns on different international platforms and markets (Amazon Advertising, Walmart Ad Center, Google Ads, eBay Ads, social media ads); ◾ Used AI and ad automations to drive sales on multiple marketing channels (eg: Sellics, Helium10, Sprout Social...); ◾ Managed the Amazon Advertising team. Show less

  • OpenForge
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Digital Marketing Strategist
      • Mar 2019 - Sep 2020

      OpenForge is a development and design agency specialized in Ionic and Angular mobile applications. It is an official partner of Ionic and has collaborated with clients like LoudCloud, OmniFan, Kemin Industries and Teamwork. Achievements: ✔ Increased the marketing department productivity by 32%. Main activities performed: ◾ Created highly converting content for SEO and social media (blog posts, videos, images...); ◾ Implemented funnels and digital strategies to increase mobile app conversions. Show less

  • Enforma - Ente di Formazione Certificato
    • Professional Training and Coaching
    • Associate Professor of Digital Marketing
      • Jan 2018 - Jun 2019

      Enforma is a multidisciplinary private certified school which helps students acquire fast, marketable skills. They believe in social inclusion, so they also work with public funds to educate young or unemployed people and improve their chances at getting better jobs. Achievements: ✔ Successfully directed and taught in 5 courses (15 to 20 students per class); ✔ 88% of my students found a job in the next four month after the end of the course. Main subjects taught: ◾ Traditional marketing; ◾ Digital marketing; ◾ Communication; ◾ International marketing; ◾ Strategic digital marketing management; ◾ Digital advertising and affiliate marketing; ◾ E-commerce; ◾ Social Media. Motivated young professionals to go the extra mile to achieve their business and life goals. Show less

  • Salugea
    • San Marino
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • E-commerce and Marketplace Manager
      • Jan 2018 - Jun 2019

      Salugea is a manufacturer of 100% natural supplements which are made to ensure the maximum mental and physical efficiency of the human body. All the supplements are produced with the highest quality standards available on the market, exclusively using titrated dry extracts, pharmaceutical grade brown glass containers and other precautions and manufacturing techniques to guarantee and preserve the product's quality over time. Achievements: ✔ +1,550.75% sales on Amazon in 4 months; ✔ +210.9% sales on eBay in 3 months; ✔ Managed a team of 5 people. Main activities performed: ◾ Managed the Amazon Seller and Vendor accounts, eBay and Salugea’s e-commerce store (branding included); ◾ Managed the company’s advertising (Amazon Advertising, eBay Promoted Listings, Google Ads, Google Shopping, Facebook Ads…). Show less

  • Rain Tonic Srl | Software house
    • Italy
    • Software Development
    • 1 - 100 Employee
    • Senior Digital Marketing Strategist
      • Jan 2018 - Jan 2019

      Rain Tonic is a digital agency specialized in some digital marketing niches such as proximity marketing, market and competition research, experimental marketing, IoT, UX and UI. Achievements: ✔ +40% leads generated from clients’ accounts. Main activities performed: ◾ Conducted market research and competition analysis (I’ve created my original and copyrighted methodology); ◾ Created and implemented digital marketing strategies for social media, websites, apps and other online platforms. Show less

  • Inside Comunicazione
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager and SEO Specialist
      • Jan 2018 - Jan 2019

      Inside Comunicazione is a digital agency which deals with web marketing, PR, communication and advertising. It is one of the few Italian companies which is a Gold partner of HubSpot, so it has pioneered inbound marketing in Italy. It has clients like DHL, KPMG, Gottardo and Roncato. Achievements: ✔ +34% social sales (for an e-commerce client in the beauty industry); ✔ Average of +20% organic monthly growth of my clients’ social media pages. Main activities performed on Social Media: ◾ Managed corporate and clients’ communities and social media ads; ◾ Created original editorial plans (copywriting, videos, images, GIFs...), reports and influencer marketing strategies. Main activities performed on SEO: ◾ Conducted market research and competition analysis (I’ve created my own original and copyrighted methodology); ◾ Managed SEO (Search Engine Optimization), SEA (Search Engine Marketing) and UX (User Experience) optimization. Show less

  • Chick'n'Mango
    • Italy
    • Advertising Services
    • Founder
      • Apr 2016 - Dec 2018

      Chick’n’Mango was an international community founded upon three pillar values: fitness, travel and marketing. It aimed at helping organizations find and communicate their core beliefs. Chick’n’Mango has collaborated with many important brands around the world like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano. Achievements: ✔ Built an international community of 40k followers and published videos with 5k average views; ✔ Reached over 1.5M views in a video made in partnership with Dating Beyond Borders; ✔ Reached over 1.2M views and over 700k views in a video and song parody made by YouTube Fa Cagare. Main activities performed: ◾ Created amazing content (images and videos) and collaborated with over 40 organizations to spread common values; ◾ Helped young people access culture by publishing easily digestible knowledge nuggets everyday. Show less

  • dIoT thermo
    • United States
    • IT Services and IT Consulting
    • Digital Marketing Manager
      • Jan 2017 - Jan 2018

      dIoT thermo is a HVAC sensor manufacturer based on IoT technology. It provides smart air conditioning monitoring systems through interconnected IoT devices and LoRaWANTM technology. It is also a partner of Comcast’s machineQ. Achievements: ✔ Gathered 1,000 leads in the first year. Main activities performed: ◾ Used growth hacking, lead generation, lean start-up and design thinking to launch the business in the US; ◾ Managed social media editorial plan, advertising and marketing automations. Show less

  • Storia
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Director USA
      • Jan 2017 - Jan 2018

      Storia is a social multimedia publishing platform based on both in-house and user generated thought-provoking content. It’s a startup already present in Russia, Brazil, Turkey and the US. Achievements: ✔ Managed about $1M budget; ✔ Increased traffic to 100,000 monthly visits in 8 months. Main activities performed: ◾ Managed social media communities, coordinated with Storia’s global marketing, PR and communications teams to ensure brand consistency; ◾ Worked with a variety of editors, partners, bloggers, influencers and customers to create amazing content published every hour all over Storia’s communication channels; ◾ Managed social ads, Google Ads and on-/off-page SEO activities. Show less

  • yourCFO
    • Italy
    • Financial Services
    • 1 - 100 Employee
    • Marketing and Communications Specialist
      • Jan 2016 - Jan 2017

      yourCFO Consulting Group is a high finance consultancy based on a wide network of CFOs with over 20-30 years of experience. It is part of yourGROUP and provides education in business finance through yourCFO Academy. Achievements: ✔ +80% positive sentiment in 12 months (measured in brand mentions); ✔ +60% subscriptions in the first year. Main activities performed: ◾ Managed social media editorial plan, blog, newsletter and sales material; ◾ Managed the group’s digital marketing strategy (SEO and SEM included), PR and communications. Show less

  • N.A.A.Pro. Padua
    • Italy
    • Defense and Space Manufacturing
    • Communications Manager
      • May 2013 - Jan 2017

      The Enlistments Core and Promotional Activities I.R.C. of Padua and Venice is a military station which serves the health department of the Italian Army. Rank achieved: Lieutenant Junior Grade at the North-East Deployment Center - 11296/V Main activities performed: ◾ Managed social media, newsletter and public image during events and parades; ◾ Project manager for the international development cooperation; ◾ Combat life saving trainer at CoESPU (Vicenza, Italy). The Enlistments Core and Promotional Activities I.R.C. of Padua and Venice is a military station which serves the health department of the Italian Army. Rank achieved: Lieutenant Junior Grade at the North-East Deployment Center - 11296/V Main activities performed: ◾ Managed social media, newsletter and public image during events and parades; ◾ Project manager for the international development cooperation; ◾ Combat life saving trainer at CoESPU (Vicenza, Italy).

  • Modenese Luxury Interiors
    • Italy
    • Interior Design
    • 1 - 100 Employee
    • Marketing and Communications Specialist
      • Jan 2015 - Jan 2016

      Modenese Gastone Group is an Italian luxury classic furniture manufacturer with showrooms around the world, particularly in Russia, Ukraine, South Africa and the Middle East. Achievements: ✔ +25% leads from Middle East/South Africa; ✔ +11% turnkey project proposal request from site. Main activities performed: ◾ Planned and executed international marketing campaigns (China, Middle East, South Africa, Russia); ◾ Managed social media (content creation and reporting), blog, newsletter, PR and website (SEO and copywriting included). Show less

Education

  • Saint Joseph's University
    Master's degree, International Marketing Management
    2016 - 2017
  • John Cabot University
    Master's degree, Digital Marketing
    2016 - 2016
  • Università degli Studi di Padova
    Bachelor's degree, International Economics
    2011 - 2015
  • Liceo Statale Alvise Cornaro
    High School Diploma, Science (math and IT)
    2005 - 2011

Community

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