Experience

Streetsense

• United States
• Design Services
• 100 - 200 Employee

• Director, Events and Activations

  • Sep 2021 - Present



Self-employed

• Small Business Consultant

  • Mar 2015 - Present

  •Advise and assist local businesses with creating and implementing marketing strategies. •Help create a detailed marketing plan, determine a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market. •Create new websites that are aligned with the business' brand and create a great user experience for current and new customers •Oversee and execute social media campaigns •Work with talented creative designer to create icons, images, logos, and more for marketing collateral and websites •Advise on operating, hiring, and training processes •Suggest and oversee execution of strategic events



Nift

• United States
• Advertising Services
• 1 - 100 Employee

• Regional Community Manager

  • Mar 2019 - Oct 2020

  Launched Nift in the Washington D.C. Metropolitan area with an emphasis on building brand awareness and loyalty through community outreach, marketing campaigns, strategic partnerships and sponsorships, event participation, and networking. Accomplishments: •Spearheaded participation in strategic events throughout the DMV focusing on creating a memorable experience for 1,500+ attendees at RAMW Rammy’s, Capital Food Fight, Car Free Day, Arlington's QuarterFest, BOLD, MindBody's conference, and other events to increase brand awareness •Managed event operations, logistics, communications, budget, and post-event impact analysis for all events in the DMV •Executed social media campaigns across Instagram and Facebook, and created new ideas and concepts to enhance the brand and provide value to stakeholders •Served as point of contact for event coordinator, managed all planning for our part in the event, and identified, negotiated with, and supervised all necessary vendors •Reviewed and presented analytics to management team to show effectiveness of campaigns •Encouraged stakeholders/partners to engage with Nift and use its resources effectively post event and analyzed event engagement through data reports •Identified and nurtured relationships with local organizations, restaurant groups, and consumers to expand and deepen Nift’s connection with the DMV community •Fostered relationships with NOMA BID, Ballston BID, Eastern Market Main Street, Georgetown Mainstreet, District Bridges, Restaurant Association of Metropolitan Washington, DC Central Kitchen, and other influential business owners •Collaborated with appropriate Nift team members to create and produce appropriate collateral for the different types of stakeholders •Monitored and reported changes in the local landscape back to the executive team that would affect Nift’s mission and its strategy in the DMV area by engaging with local influencers and reviewing all appropriate news sources daily



Millennium Challenge Corporation

• United States
• International Trade and Development
• 300 - 400 Employee

• Department of Public Affairs

  • Dec 2015 - Mar 2019

  Handled all stakeholder outreach strategies including internal and external events, e-blasts, assisted with website content, and implemented sponsorship opportunities. Served as MCC representative at events to identify, engage new stakeholders, and establish measures for success to reach diverse audiences and raise awareness about MCC. Accomplishments: •Executed 25+ events and meetings with organizations such as the Chamber of Commerce, ONE, United Nations, USGLC, and the Brookings Institute •Lead a team to execute diplomatic events with the U.S. Secretary of State, Deputy Secretary of State Prime Ministers, Presidents, and other diplomats •Planned an outreach event with ONE and its Board of Directors in Morocco to highlight MCC’s economic development projects in the country •Spearheaded efforts for all MCC internal/external events like round tables, fireside chats, one-on-one meetings with executives, breakfast/lunch discussions with stakeholders, etc •Produced all content for email marketing campaigns to 10,000+ stakeholders •Planned, designed and produced communications required for events, including promotion and post-event reports •Managed all staff and interns who contributed to department/event success. •Prepared all materials and traveled nationally to “staff” MCC principals for stakeholder outreach events and high-level meetings



YOPP App

• 1776, Washington D.C. Metro Area

• Director of Small Business Partnerships

  • 2015 - 2016

  Planned events, promotions, and secured strategic partners to participate alongside us in events to raise awareness of YOPP within communities, drive engagement, and increase customers activations, working within a strict budget. Developed partnerships with small businesses to participate in YOPP app, and educated them on its features and importance in the growing mobile commerce world. Hired and managed multiple interns to develop a strategic plan for YOPP's initiatives to increase customer activations and brand awareness. Planned, implemented, managed and monitored company's social media strategy in order to increase brand awareness, improve marketing efforts and increase activations. Advised the CEO on what the best plan of action was to promote the brand and reach the largest audience. Coordinated media interest in the organization, ensured regular contact with target media, and bloggers and drafted appropriate responses to media requests. Maintained website using SquareSpace, designed and created content for new pages within website, and created blogposts.



Redrocks Food Group

• Northern Virginia and Washington D.C

• Director of Marketing and Community Outreach

  • 2014 - 2016

  Oversaw all marketing initiatives for four restaurants in VA and DC including community engagement, marketing events, private events, e-blasts, social media, and updating the website Accomplishments: •Engaged with local governments to lobby for better practices that benefit restaurants including changing signage policies on building and storefronts •Identified and executed 100+ events including tap takeovers with local breweries, profit shares with non-profits, local sports teams, schools, planned and hosted private parties and large dinner events •Executed community relations events, programs, projects, and activities and oversaw participation in local events such as H Street Festival, Taste of Arlington, Restaurant Week, and Columbia Pike Blues Festival •Managed all marketing initiatives and oversaw the relaunch of websites



Penzance

• Washington D.C. Metro Area

• Executive Assistant and Project Manager

  • 2014 - 2015

  Provided high-quality administrative work to co-founders of business and exercised excellent problem-solving skills daily. -Coordinated executives’ personal and professional schedules to ensure exposure to influential and significant leaders in the community -Managed charitable contributions, philanthropy work, and investor relations -Provided recommendations on meetings and events to attend and what actions would have the biggest return on investment -Researched various project-related information to properly advise executives on appropriate actions --Oversaw all household staff, including scheduling, training, payroll, and hiring -Managed personal projects including house renovations, social function plans, and executive travel