Senior Growth Manager

• May 2023 - Present

Senior Brand Strategist - Branded Content, Social Media, Influencer Marketing, IPs

• Apr 2022 - Apr 2023

-Worked as a Strategic partner to the leadership team; working closely with Growth, Category, Product and Marketing teams to design the best GTM roadmap for Advertiser Brands -Researched and analyzed consumer behavior, market trends and continuously monitored competitor activity to provide the best advertising solutions to Partner brands that leveraged HT Media's digital offerings -Conceptualized and implemented advertising campaigns that resonated with the Target audience - to amplify… Show more -Worked as a Strategic partner to the leadership team; working closely with Growth, Category, Product and Marketing teams to design the best GTM roadmap for Advertiser Brands -Researched and analyzed consumer behavior, market trends and continuously monitored competitor activity to provide the best advertising solutions to Partner brands that leveraged HT Media's digital offerings -Conceptualized and implemented advertising campaigns that resonated with the Target audience - to amplify Advertiser goals like brand value, awareness, and market share across HT channels -Identified and built relationships with prominent influencers and thought leaders - Developed and executed Influencer Marketing and Social Amplification strategies across HT channels - Defined 360-degree Brand Strategy across customer touchpoints by owning the brand communication, engagement and reputation management across communication & distribution channels -Planned and executed marketing initiatives, including Digital and Social media campaigns, events, IPs, Sponsorships and CSR programs -Adhered to Campaign measurement, optimization and reporting towards the KPIs defined for all the marketing efforts, while evolving and making progress in the overall campaign performance - Ensured smooth day-to-day planning, running, delegation, collaboration, problem solving and delivery on projects (Both Internal and External teams) - Worked with brands like Upgrad, Vedantu, Unacademy, 99 Acres, Prestige Group, Byju’s Show less -Worked as a Strategic partner to the leadership team; working closely with Growth, Category, Product and Marketing teams to design the best GTM roadmap for Advertiser Brands -Researched and analyzed consumer behavior, market trends and continuously monitored competitor activity to provide the best advertising solutions to Partner brands that leveraged HT Media's digital offerings -Conceptualized and implemented advertising campaigns that resonated with the Target audience - to amplify… Show more -Worked as a Strategic partner to the leadership team; working closely with Growth, Category, Product and Marketing teams to design the best GTM roadmap for Advertiser Brands -Researched and analyzed consumer behavior, market trends and continuously monitored competitor activity to provide the best advertising solutions to Partner brands that leveraged HT Media's digital offerings -Conceptualized and implemented advertising campaigns that resonated with the Target audience - to amplify Advertiser goals like brand value, awareness, and market share across HT channels -Identified and built relationships with prominent influencers and thought leaders - Developed and executed Influencer Marketing and Social Amplification strategies across HT channels - Defined 360-degree Brand Strategy across customer touchpoints by owning the brand communication, engagement and reputation management across communication & distribution channels -Planned and executed marketing initiatives, including Digital and Social media campaigns, events, IPs, Sponsorships and CSR programs -Adhered to Campaign measurement, optimization and reporting towards the KPIs defined for all the marketing efforts, while evolving and making progress in the overall campaign performance - Ensured smooth day-to-day planning, running, delegation, collaboration, problem solving and delivery on projects (Both Internal and External teams) - Worked with brands like Upgrad, Vedantu, Unacademy, 99 Acres, Prestige Group, Byju’s Show less

Brand Solutions Manager - Branded Content, Social Media, Influencer Marketing

• Nov 2020 - Mar 2022

- End to end account management across different aspects of Brand marketing and solutions, Social media and Influencer marketing - Built relationships with brands, while crafting media plans, creative and strategy recommendations-ensuring overall revenue growth - Identified, partnered & mapped advertiser brands for their digital requirements in standalone content or branded lifestyle IP’s basis their marketing/communication objective - Interpreted briefs from brands/agencies… Show more - End to end account management across different aspects of Brand marketing and solutions, Social media and Influencer marketing - Built relationships with brands, while crafting media plans, creative and strategy recommendations-ensuring overall revenue growth - Identified, partnered & mapped advertiser brands for their digital requirements in standalone content or branded lifestyle IP’s basis their marketing/communication objective - Interpreted briefs from brands/agencies, understood their brand positioning, key marketing challenges, brand objectives and drove Advertiser engagement through effective storytelling concepts, ideas and innovative content aligned to brand objectives - Developed and executed wide range quality video/static assets and turned them into branded content that could be distributed across individual platforms and audiences - analyzing the effectiveness of metrics like traffic, conversations, engagements etc - Optimized the on-going campaigns and worked with marketing/ editorial/project management teams to deliver on commitments - Managed campaign execution across various channels, analyzing the effectiveness of metrics like community, traffic, conversations, engagements etc. - Managed creative Influencer marketing and Talent led solutions basis mandates towards brand development, launches, engagement, retention etc. - Monitored digital & new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for customers and higher financial value for Times Internet - Worked with brands across categories like Amazon, Swiggy, Groww, Coinswitch, Trell, Roposo, FreshtoHome, Damensch, Flipkart Show less - End to end account management across different aspects of Brand marketing and solutions, Social media and Influencer marketing - Built relationships with brands, while crafting media plans, creative and strategy recommendations-ensuring overall revenue growth - Identified, partnered & mapped advertiser brands for their digital requirements in standalone content or branded lifestyle IP’s basis their marketing/communication objective - Interpreted briefs from brands/agencies… Show more - End to end account management across different aspects of Brand marketing and solutions, Social media and Influencer marketing - Built relationships with brands, while crafting media plans, creative and strategy recommendations-ensuring overall revenue growth - Identified, partnered & mapped advertiser brands for their digital requirements in standalone content or branded lifestyle IP’s basis their marketing/communication objective - Interpreted briefs from brands/agencies, understood their brand positioning, key marketing challenges, brand objectives and drove Advertiser engagement through effective storytelling concepts, ideas and innovative content aligned to brand objectives - Developed and executed wide range quality video/static assets and turned them into branded content that could be distributed across individual platforms and audiences - analyzing the effectiveness of metrics like traffic, conversations, engagements etc - Optimized the on-going campaigns and worked with marketing/ editorial/project management teams to deliver on commitments - Managed campaign execution across various channels, analyzing the effectiveness of metrics like community, traffic, conversations, engagements etc. - Managed creative Influencer marketing and Talent led solutions basis mandates towards brand development, launches, engagement, retention etc. - Monitored digital & new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for customers and higher financial value for Times Internet - Worked with brands across categories like Amazon, Swiggy, Groww, Coinswitch, Trell, Roposo, FreshtoHome, Damensch, Flipkart Show less

Group Head - Branded Content and Influencer Marketing

• Apr 2019 - Oct 2020

- Led Revenue generation and partnerships for branded content solutions by identifying prospective clients/categories and creating new Intellectual properties for brands across long and short formats - Owned end to end Advertiser delivery with a deep understanding of client marketing & business objectives, translating them to 360-degree campaigns - Consulted on script across fiction, non-fiction, video, text, audio and involved in Story telling and narration towards In scene… Show more - Led Revenue generation and partnerships for branded content solutions by identifying prospective clients/categories and creating new Intellectual properties for brands across long and short formats - Owned end to end Advertiser delivery with a deep understanding of client marketing & business objectives, translating them to 360-degree campaigns - Consulted on script across fiction, non-fiction, video, text, audio and involved in Story telling and narration towards In scene integration/product placements of brands in web-series - Developed and executed a comprehensive brand and content marketing strategy that aligned with the client brand and vision, marketing objectives, enagement with target audience and ORM across social media channels - Administrated the creation, curation, and publishing of relevant, original, high-quality content, including video, static image, social media, influencer marketing, texts (long-form and short-form) - Worked with content, product and the larger marketing team to deliver on social media calendar for the Advertiser brands and Topical Content - Researched, identified, and mapped advertisers for Branded IPs and Influencer marketing, and collaborated with prominent influencers and thought leaders to develop influencer marketing strategies and creative campaigns - Analyzed and Mapped Competition to stay abreast with what other publishers are offering in the market, case studies of innovative offerings and knowledge of new technology in media / social - Worked with brands like Amazon, Myntra, Unacademy, Axe, Diageo, Toyota Show less - Led Revenue generation and partnerships for branded content solutions by identifying prospective clients/categories and creating new Intellectual properties for brands across long and short formats - Owned end to end Advertiser delivery with a deep understanding of client marketing & business objectives, translating them to 360-degree campaigns - Consulted on script across fiction, non-fiction, video, text, audio and involved in Story telling and narration towards In scene… Show more - Led Revenue generation and partnerships for branded content solutions by identifying prospective clients/categories and creating new Intellectual properties for brands across long and short formats - Owned end to end Advertiser delivery with a deep understanding of client marketing & business objectives, translating them to 360-degree campaigns - Consulted on script across fiction, non-fiction, video, text, audio and involved in Story telling and narration towards In scene integration/product placements of brands in web-series - Developed and executed a comprehensive brand and content marketing strategy that aligned with the client brand and vision, marketing objectives, enagement with target audience and ORM across social media channels - Administrated the creation, curation, and publishing of relevant, original, high-quality content, including video, static image, social media, influencer marketing, texts (long-form and short-form) - Worked with content, product and the larger marketing team to deliver on social media calendar for the Advertiser brands and Topical Content - Researched, identified, and mapped advertisers for Branded IPs and Influencer marketing, and collaborated with prominent influencers and thought leaders to develop influencer marketing strategies and creative campaigns - Analyzed and Mapped Competition to stay abreast with what other publishers are offering in the market, case studies of innovative offerings and knowledge of new technology in media / social - Worked with brands like Amazon, Myntra, Unacademy, Axe, Diageo, Toyota Show less

Brand Partnerships

• Apr 2018 - Feb 2019

- Built partnerships with advertisers and digital agency networks to sell digital/content solutions and worked closely with the delivery team on client briefs - Researched, identified and developed new business opportunities based on advertiser objectives and audience trends on Voot - Worked with cross functional teams including marketing, operations, legal - to develop campaign proposals, pitches, cost sheets etc. to onboard clients in a commercial partnership - Onboarded new… Show more - Built partnerships with advertisers and digital agency networks to sell digital/content solutions and worked closely with the delivery team on client briefs - Researched, identified and developed new business opportunities based on advertiser objectives and audience trends on Voot - Worked with cross functional teams including marketing, operations, legal - to develop campaign proposals, pitches, cost sheets etc. to onboard clients in a commercial partnership - Onboarded new advertisers, scaled them up and measured impact against goals and metrics across business, product, and revenue - Managed brand briefs, involving inventory, high impact buys, sponsorship deals, content integrations; while maintaining a healthy sales pipeline to ensure business closures - Built a thorough understanding of the client’s brand, business, brand, customers, and competitive landscape and helped to develop requisite digital branded content pieces and IPs - Developed & executed successful content strategies for key clients, through a combination of original and associated content - Oversaw the timely measurement and reporting on campaign performance by assessing KPIs and made continous improvements to the campaigns Show less - Built partnerships with advertisers and digital agency networks to sell digital/content solutions and worked closely with the delivery team on client briefs - Researched, identified and developed new business opportunities based on advertiser objectives and audience trends on Voot - Worked with cross functional teams including marketing, operations, legal - to develop campaign proposals, pitches, cost sheets etc. to onboard clients in a commercial partnership - Onboarded new… Show more - Built partnerships with advertisers and digital agency networks to sell digital/content solutions and worked closely with the delivery team on client briefs - Researched, identified and developed new business opportunities based on advertiser objectives and audience trends on Voot - Worked with cross functional teams including marketing, operations, legal - to develop campaign proposals, pitches, cost sheets etc. to onboard clients in a commercial partnership - Onboarded new advertisers, scaled them up and measured impact against goals and metrics across business, product, and revenue - Managed brand briefs, involving inventory, high impact buys, sponsorship deals, content integrations; while maintaining a healthy sales pipeline to ensure business closures - Built a thorough understanding of the client’s brand, business, brand, customers, and competitive landscape and helped to develop requisite digital branded content pieces and IPs - Developed & executed successful content strategies for key clients, through a combination of original and associated content - Oversaw the timely measurement and reporting on campaign performance by assessing KPIs and made continous improvements to the campaigns Show less

Account Manager

• Jul 2015 - Mar 2018

-Managed Digital Ad revenue that involved analyzing client ROI goals, proposal development, executing and reporting campaign performance -Responsible for optimization and growth of premium advertiser accounts through programmatic, native & video advertising portfolios -Collaborated with clients in the planning and execution of their review strategies, worked with internal stakeholders to understand campaign goals -Developed data-driven recommendations to generate greater value for… Show more -Managed Digital Ad revenue that involved analyzing client ROI goals, proposal development, executing and reporting campaign performance -Responsible for optimization and growth of premium advertiser accounts through programmatic, native & video advertising portfolios -Collaborated with clients in the planning and execution of their review strategies, worked with internal stakeholders to understand campaign goals -Developed data-driven recommendations to generate greater value for clients on the platform while monitoring industry trends -Crafted client-specific solutions and growth strategies and consultative account management on an on-going basis -Led Partner teams (Ad Ops, Creative Strategy, Optimization) to ensure smooth day-to-day planning, collaboration, problem solving & project delivery Show less -Managed Digital Ad revenue that involved analyzing client ROI goals, proposal development, executing and reporting campaign performance -Responsible for optimization and growth of premium advertiser accounts through programmatic, native & video advertising portfolios -Collaborated with clients in the planning and execution of their review strategies, worked with internal stakeholders to understand campaign goals -Developed data-driven recommendations to generate greater value for… Show more -Managed Digital Ad revenue that involved analyzing client ROI goals, proposal development, executing and reporting campaign performance -Responsible for optimization and growth of premium advertiser accounts through programmatic, native & video advertising portfolios -Collaborated with clients in the planning and execution of their review strategies, worked with internal stakeholders to understand campaign goals -Developed data-driven recommendations to generate greater value for clients on the platform while monitoring industry trends -Crafted client-specific solutions and growth strategies and consultative account management on an on-going basis -Led Partner teams (Ad Ops, Creative Strategy, Optimization) to ensure smooth day-to-day planning, collaboration, problem solving & project delivery Show less

Customer Relationship Executive

• Jul 2012 - Jul 2013

- Responded promptly and answered/resolved customer inquiries and complaints - Investigated and resolved service issues and/or product problems - Up selling and Cross-selling of Fashion and lifestyle products - Managed customers’ database accounts, performed customer verification and processed applications, orders and requests - Worked with administration: forwarded requests and unresolved issues to the designated resource by communicating and coordinating with internal… Show more - Responded promptly and answered/resolved customer inquiries and complaints - Investigated and resolved service issues and/or product problems - Up selling and Cross-selling of Fashion and lifestyle products - Managed customers’ database accounts, performed customer verification and processed applications, orders and requests - Worked with administration: forwarded requests and unresolved issues to the designated resource by communicating and coordinating with internal departments - Kept records of customer interactions and actions taken, including – transactions, comments, inquiries and complaints Show less - Responded promptly and answered/resolved customer inquiries and complaints - Investigated and resolved service issues and/or product problems - Up selling and Cross-selling of Fashion and lifestyle products - Managed customers’ database accounts, performed customer verification and processed applications, orders and requests - Worked with administration: forwarded requests and unresolved issues to the designated resource by communicating and coordinating with internal… Show more - Responded promptly and answered/resolved customer inquiries and complaints - Investigated and resolved service issues and/or product problems - Up selling and Cross-selling of Fashion and lifestyle products - Managed customers’ database accounts, performed customer verification and processed applications, orders and requests - Worked with administration: forwarded requests and unresolved issues to the designated resource by communicating and coordinating with internal departments - Kept records of customer interactions and actions taken, including – transactions, comments, inquiries and complaints Show less